Shahid Beheshti UniversityJournal of Business Management Perspective2251-6050235720240707Explaining the process and developing the strategy control model with a resource-based view in the field of maritime transport: A study with Grounded Theory Method (GTM)Explaining the process and developing the strategy control model with a resource-based view in the field of maritime transport: A study with Grounded Theory Method (GTM)133310464510.48308/jbmp.2024.235234.1593FASeyedeh MahboobehAminiAras International Campus, Faculty of Management, University of Tehran, Tehran, Iran0009-0000-4921-8009Mohammad AliShahhosseiniFaculty of Business Management, University of Tehran, Tehran, Iran0000-0003-4970-1468AbualiVedadHirProfessor of Anthropology Department, Faculty of Social and Behavioral Sciences, University of Tehran, Tehran, Iran.0000-0001-8620-1396Journal Article20240402The present research objective to reach common themes and a deep understanding of the lived experiences of the experts in the field of maritime transport to explain the process and develop the strategy control model with a resource-based view in the Ports and Maritime Organization. The research is based on the qualitative method and Strauss & Corbin (2015) Grounded Theory Method. To collect data, the in-depth semi-structured interviews were used with 24 participants, as maritime transport experts.The research findings show that strategy control is very context-oriented and affected by the aspects and factors resulting from the contextual factors including the identity of the organization, the context of the organization and individual variables. The starting point of the strategy control process with resource-based view is the category of managerial systems and infrastructures. The category of human resources is raised following the systems and infrastructures and finally category of main and support processes occur resulting in consequences. Quality of services or products, quality of processes and balanced consent of the stakeholders are due to the strategy control. Their outcome will determine quality of an organization as a major outcome resulting from the consolidated data and results.The present research objective to reach common themes and a deep understanding of the lived experiences of the experts in the field of maritime transport to explain the process and develop the strategy control model with a resource-based view in the Ports and Maritime Organization. The research is based on the qualitative method and Strauss & Corbin (2015) Grounded Theory Method. To collect data, the in-depth semi-structured interviews were used with 24 participants, as maritime transport experts.The research findings show that strategy control is very context-oriented and affected by the aspects and factors resulting from the contextual factors including the identity of the organization, the context of the organization and individual variables. The starting point of the strategy control process with resource-based view is the category of managerial systems and infrastructures. The category of human resources is raised following the systems and infrastructures and finally category of main and support processes occur resulting in consequences. Quality of services or products, quality of processes and balanced consent of the stakeholders are due to the strategy control. Their outcome will determine quality of an organization as a major outcome resulting from the consolidated data and results.https://jbmp.sbu.ac.ir/article_104645_65ba1f52b60380a2fdd7a5c155f1c11c.pdfShahid Beheshti UniversityJournal of Business Management Perspective2251-6050235720240521Providing a framework for promoting social capital in investment companies (Kian Financial Group)Providing a framework for promoting social capital in investment companies (Kian Financial Group)345810465410.48308/jbmp.2024.235610.1606FAMitraKordheydariMA of Business Management, Faculty of Humanities, Hazrat Masoumeh University, Qom, Iran.0009-0000-7308-0206HosseinMoeiniAssociate Professor, Department of Business Administration, Faculty of Humanities; Hazrat Masoumeh University, Qom, Iran.0000-0003-4885-4593VahidSharafiAssistant Professor, Department of Business Administration, Hazrat Masoumeh University, Qom, Iran.0000-0003-1851-8759Journal Article20240508Purpose: Social capital is one of the types of capital that has received much attention in international societies. This research seeks to provide a framework for promoting social capital in investment companies. Its purpose is to investigate the role of social capital in promoting human, economic and physical capital and the effect of its lack on the effectiveness of other capitals in achieving development.<br />Research methodology: In terms of the purpose, the current research is e-applied development, and in terms of the method of data collection, it is qualitative, and in terms of the analysis method, it is thematic analysis. The statistical population of this research is Kian Investment Company in Tehran; Also, the purposeful sampling method was used to select the sample. In this research, first the related studies were reviewed and then by using the opinions of experts through semi-structured interviews, the results of this method were analyzed and verified.<br />Findings: Based on the findings, 8 main components include, increasing participation, improving organizational adaptability, increasing corporate social responsibility, increasing transparency, fostering a positive organizational culture, expanding organizational trust, dynamic competition, flexible organizational structure in order to improve the social capital obtained and the model It is designed related to it.<br />Conclusion: The obtained results indicate that social capital can be promoted in investment companies by paying attention to components such as increasing participation, increasing transparency, and the results of this research can be a suitable guide for these companies to provide solutions for promoting social capital.Purpose: Social capital is one of the types of capital that has received much attention in international societies. This research seeks to provide a framework for promoting social capital in investment companies. Its purpose is to investigate the role of social capital in promoting human, economic and physical capital and the effect of its lack on the effectiveness of other capitals in achieving development.<br />Research methodology: In terms of the purpose, the current research is e-applied development, and in terms of the method of data collection, it is qualitative, and in terms of the analysis method, it is thematic analysis. The statistical population of this research is Kian Investment Company in Tehran; Also, the purposeful sampling method was used to select the sample. In this research, first the related studies were reviewed and then by using the opinions of experts through semi-structured interviews, the results of this method were analyzed and verified.<br />Findings: Based on the findings, 8 main components include, increasing participation, improving organizational adaptability, increasing corporate social responsibility, increasing transparency, fostering a positive organizational culture, expanding organizational trust, dynamic competition, flexible organizational structure in order to improve the social capital obtained and the model It is designed related to it.<br />Conclusion: The obtained results indicate that social capital can be promoted in investment companies by paying attention to components such as increasing participation, increasing transparency, and the results of this research can be a suitable guide for these companies to provide solutions for promoting social capital.https://jbmp.sbu.ac.ir/article_104654_9ea312fe6b82f79ffbe87214c783ab5d.pdfShahid Beheshti UniversityJournal of Business Management Perspective2251-6050235720241106Designing a model of factors affecting the value network of renewable energy and its consequences in the industry sector of Iran using a mixed methodDesigning a model of factors affecting the value network of renewable energy and its consequences in the industry sector of Iran using a mixed method5910310466510.48308/jbmp.2024.235567.1603FAMohammad AmirSalary KamangarPhD. Student of Department of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran.0009-0005-0218-0548SoheilaKhoddamiAssociate professor of business Management department, kharazmi university0000-0001-6461-1351َAhmadMehrabianAssistant Professor of Department of Industrial Engineering, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran.Journal ArticleAim: Recently, value networks are one of the new approaches to success in the fields of business management. The purpose of this research is to identify the factors affecting the value network of renewable energy and its consequences in the consumption sector of the industry in the country and to design its model using a mixed method.<br />Methodology: This research is exploratory in nature and developmental in terms of purpose and has an inductive approach. The method of conducting this research, which is carried out with a mixed approach and is carried out in two qualitative and quantitative parts, in the qualitative part is used, and in the quantitative part, inferential statistics and structural equation modeling and partial least squares approach are used for model . To collect qualitative data from semi-structured and in-depth interviews with 24 experts in the field of industry and renewable energy, non-probability snowball method was used and in a small part of the available non-probability sampling, according to the calculations of G Power software, the number 317 samples (persons) of industry and renewable energy activists have been used. In this research, it has been done with the main purpose of presenting and testing the renewable energy value network model in the consumer sector of the industry.<br />Finding: The results of the research showed that focusing on value creation through value creation strategies based on cooperation can help decision-making managers in renewable energy management areas to achieve their strategic goalsAim: Recently, value networks are one of the new approaches to success in the fields of business management. The purpose of this research is to identify the factors affecting the value network of renewable energy and its consequences in the consumption sector of the industry in the country and to design its model using a mixed method.<br />Methodology: This research is exploratory in nature and developmental in terms of purpose and has an inductive approach. The method of conducting this research, which is carried out with a mixed approach and is carried out in two qualitative and quantitative parts, in the qualitative part is used, and in the quantitative part, inferential statistics and structural equation modeling and partial least squares approach are used for model . To collect qualitative data from semi-structured and in-depth interviews with 24 experts in the field of industry and renewable energy, non-probability snowball method was used and in a small part of the available non-probability sampling, according to the calculations of G Power software, the number 317 samples (persons) of industry and renewable energy activists have been used. In this research, it has been done with the main purpose of presenting and testing the renewable energy value network model in the consumer sector of the industry.<br />Finding: The results of the research showed that focusing on value creation through value creation strategies based on cooperation can help decision-making managers in renewable energy management areas to achieve their strategic goalshttps://jbmp.sbu.ac.ir/article_104665_ead6cac6b4a535a8d2d47c66520228d7.pdfShahid Beheshti UniversityJournal of Business Management Perspective2251-6050235720240521Identifying buyer behavior،s characteristics and buying decision-making using marketing-based augmented reality technologyIdentifying buyer behavior،s characteristics and buying decision-making using marketing-based augmented reality technology10413010467110.48308/jbmp.2024.235482.1600FAFahimeMahavarpoursemnanDepartment of commercial management, Faculty of Economic, Management and Administrative science, Semnan University, Semnan, Iran0009-0003-8953-4665DavodFeizDepartment of commercial management, Faculty of Economic, Management and Administrative science, Semnan University, Semnan, Iran0000-0002-5535-4370Mortezaملکی مین باش رزگاهAssociate Professor.
Faculty of Economics, Management and administrative sciences, Semnan University0000-0001-5780-5967Journal Article20240502Background and objective: The world is on the brink of significant technological revolutions that impact consumer behavior. The emerging reality where virtual content integrates with users' understanding of the real world has been identified as a technology with considerable growth potential for marketing and related fields. Hence, the present research aims to identify the characteristics of consumer behavior and purchase decision-making based on augmented reality marketing.<br />Methodology: In this study, identifying the characteristics of buyer behavior and marketing-based purchasing decision-making using augmented reality technology is 90 coding and 5 sub-themes including problem recognition, information search, information evaluation, purchase and post-purchase decision-making, and to the 3 main themes of pre-purchase decision-making, purchase and post-purchase decision-making.<br />Findings: In this study, identifying the characteristics of buyer behavior and marketing-based purchasing decision-making using augmented reality technology is 92 coding and 5 sub-themes including problem recognition, information search, information evaluation, purchase and post-purchase decision-making, and to the 3 main themes of pre-purchase decision-making, purchase and post-purchase decision-making.Conclusion:the use of augmented reality technology enables us to identify the features of consumer behavior and the purchasing decision-making process more accurately and comprehensively using advanced and reliable marketing methods.Background and objective: The world is on the brink of significant technological revolutions that impact consumer behavior. The emerging reality where virtual content integrates with users' understanding of the real world has been identified as a technology with considerable growth potential for marketing and related fields. Hence, the present research aims to identify the characteristics of consumer behavior and purchase decision-making based on augmented reality marketing.<br />Methodology: In this study, identifying the characteristics of buyer behavior and marketing-based purchasing decision-making using augmented reality technology is 90 coding and 5 sub-themes including problem recognition, information search, information evaluation, purchase and post-purchase decision-making, and to the 3 main themes of pre-purchase decision-making, purchase and post-purchase decision-making.<br />Findings: In this study, identifying the characteristics of buyer behavior and marketing-based purchasing decision-making using augmented reality technology is 92 coding and 5 sub-themes including problem recognition, information search, information evaluation, purchase and post-purchase decision-making, and to the 3 main themes of pre-purchase decision-making, purchase and post-purchase decision-making.Conclusion:the use of augmented reality technology enables us to identify the features of consumer behavior and the purchasing decision-making process more accurately and comprehensively using advanced and reliable marketing methods.https://jbmp.sbu.ac.ir/article_104671_b71b105d60f71c8d81a1bde316818d46.pdfShahid Beheshti UniversityJournal of Business Management Perspective2251-6050235720240521Identifying the factors of service failure based on the marketing funnel and providing agile solutions
(Study case: Iran-Zamin Bank)Identifying the factors of service failure based on the marketing funnel and providing agile solutions
(Study case: Iran-Zamin Bank)13116010470010.48308/jbmp.2024.235737.1611FAAzimZareiProf., Department of Business Management, Faculty of Economics, management and Administrative Sciences, Semnan University, Iran0000-0002-8719-6338MohammadMasoumiPhd. candidate of Business Management, Faculty of Economics, management and Administrative Sciences, Semnan University, Iran0009-0002-2753-4689Mohammad EbrahimBaghernejad Hamze Kalaei3Phd. candidate of Business Management, Faculty of Economics, management and Administrative Sciences, Semnan University, IranJournal Article20240517Purpose: The phenomenon of service failure expresses the gap between satisfaction and expectations of customers from a service. Ignoring the causes of this phenomenon has become a problem. The purpose of the current research is to identify these factors and provide solutions to reduce customer dissatisfaction with domestic banking services based on the marketing funnel.<br />Method: The data of this research is of qualitative type and its statistical population consists of employees and managers of Iran-Zemin Bank and customers of this bank. In the first population, 23 employees and managers of Iran-Zmin Bank and in the second statistical population, 13 customers of this bank were determined and interviewed and analyzed.<br />Findings: In total, 3 main themes and 12 sub-themes were identified. The main themes included the main reasons for the failure of banking services, the revenge of the dissatisfied customer, and the ways out of the service failure.<br />Conclusion: According to the opinions of experts, many of the reasons for the failure of services in the banking industry are the ignorance and lack of information of the customers about the banking rules and instructions, and it is necessary to take measures to educate the customers. Also, it seems necessary to improve the level of knowledge and skills of managers and employees about how to deal with customers, self-restraint and non-confrontation of bank employees with dissatisfied customers.Purpose: The phenomenon of service failure expresses the gap between satisfaction and expectations of customers from a service. Ignoring the causes of this phenomenon has become a problem. The purpose of the current research is to identify these factors and provide solutions to reduce customer dissatisfaction with domestic banking services based on the marketing funnel.<br />Method: The data of this research is of qualitative type and its statistical population consists of employees and managers of Iran-Zemin Bank and customers of this bank. In the first population, 23 employees and managers of Iran-Zmin Bank and in the second statistical population, 13 customers of this bank were determined and interviewed and analyzed.<br />Findings: In total, 3 main themes and 12 sub-themes were identified. The main themes included the main reasons for the failure of banking services, the revenge of the dissatisfied customer, and the ways out of the service failure.<br />Conclusion: According to the opinions of experts, many of the reasons for the failure of services in the banking industry are the ignorance and lack of information of the customers about the banking rules and instructions, and it is necessary to take measures to educate the customers. Also, it seems necessary to improve the level of knowledge and skills of managers and employees about how to deal with customers, self-restraint and non-confrontation of bank employees with dissatisfied customers.https://jbmp.sbu.ac.ir/article_104700_097418b7718f15b362fefa84214343e4.pdfShahid Beheshti UniversityJournal of Business Management Perspective2251-6050235720240521The effect of customer perception of compliance with ethical principles of e-retailers on online shopping experience and customer satisfaction and ethical beliefsThe effect of customer perception of compliance with ethical principles of e-retailers on online shopping experience and customer satisfaction and ethical beliefs16118310473810.48308/jbmp.2024.235085.1587FASeyyed RezaJalalzadehDepartment of Management, Faculty of Management and Finance, Khatam University, Tehran, Iran0000-0002-6202-4396Abbas AliHaji Karimi SariAssociate Professor, Department of Management, Faculty of Management and Financial Sciences, Khatam University, Tehran, Iran0000-0003-2660-3224KimiyaKeshavarz SarkarMaster of Business Administration, Faculty of Management and Finance, Khatam University, Tehran, Iran.0009-0007-4645-1164Journal Article20240313Introduction: In this research, the impact of customer perception of compliance with the ethical principles of electronic retailers on the online shopping experience and customer satisfaction has been investigated.<br />Methodology: This research is considered practical in terms of its purpose and according to the data collection method, it is classified as a survey. The statistical population of the research is made up of customers of Digikala (customers whose details are registered in the customer club list of this store) in Tehran city, according to the statistical population, the statistical sample size is 313 people, which was extracted by G*power software. Research data were also collected through a random sampling method, using an electronic questionnaire. The distributed questionnaire contained 49 questions with a 5-option Likert scale, whose data was analyzed with SPSS and Smart PLS software.<br />Findings: After examining the data, all the hypotheses considered by the researcher were confirmed, except for the effect of online experience on customer satisfaction, which was rejected.<br />Conclusion: The results of this research show that consumer perception of retailers'ethics has an effect on ethical beliefs, online experience and customer satisfaction. Ethical beliefs also affect the online experience, and customer satisfaction, and customer satisfaction is affected by the experience of service convenience.Introduction: In this research, the impact of customer perception of compliance with the ethical principles of electronic retailers on the online shopping experience and customer satisfaction has been investigated.<br />Methodology: This research is considered practical in terms of its purpose and according to the data collection method, it is classified as a survey. The statistical population of the research is made up of customers of Digikala (customers whose details are registered in the customer club list of this store) in Tehran city, according to the statistical population, the statistical sample size is 313 people, which was extracted by G*power software. Research data were also collected through a random sampling method, using an electronic questionnaire. The distributed questionnaire contained 49 questions with a 5-option Likert scale, whose data was analyzed with SPSS and Smart PLS software.<br />Findings: After examining the data, all the hypotheses considered by the researcher were confirmed, except for the effect of online experience on customer satisfaction, which was rejected.<br />Conclusion: The results of this research show that consumer perception of retailers'ethics has an effect on ethical beliefs, online experience and customer satisfaction. Ethical beliefs also affect the online experience, and customer satisfaction, and customer satisfaction is affected by the experience of service convenience.https://jbmp.sbu.ac.ir/article_104738_8a83dd3ed0eb1c51c743ad2ec9b2b09e.pdfShahid Beheshti UniversityJournal of Business Management Perspective2251-6050235720240521Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling TheoryPresenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory18421410477010.48308/jbmp.2024.235849.1613FAPayvandMirzaeianKhamsehPhD Candidate of Marketing Management, Alzahra University. Tehran. Iran0000-0003-0767-4481ManijehHaghighinasabDepartment of Management, Faculty of Social Sciences &amp; Economics, Alzahra University, Tehran, Iran.0000-0002-0440-8981HamidrezaYazdaniAssistant Professor, Management and accounting faculty of Farabi campus, University of Tehran0000-0002-5957-643XJournal Article20240527In this paper, the efforts aligned with the 17 sustainability goals as one of the precursors of employer branding; It will connect two very current and underexplored marketing topics. Therefore, this study aims to design and explain the employer's brand model using a sustainable marketing approach.<br />In summary, this research aims to answer the main question using a qualitative method and a grounded theorizing approach, "How is the presentation of the employer branding model with a sustainable marketing approach?" Also, this study aims to create a positive image of social responsibility actions and align with companies' sustainability goals under employer branding (with a sustainable marketing approach) to help recruit job applicants and keep talents in the company.<br />Considering the nature of this research, which is exploratory research, the strategy is grounded theory, and the sampling method is theoretical sampling.<br />The paradigm model of this research was designed based on the paradigm model of Strauss and Corbin. In this model, after implementing Open Coding, Axial Coding and Selective Coding, the final research model consists of 16 main categories, 40 sub-categories and 147 concepts.<br />This research showed the consequences of building an employer brand with a sustainable marketing approach at four levels: a. subjective characteristics of sustainable employer brand; b. Sensory characteristics of the sustainable employer brand, c. Symbolic features of sustainable employer brand; and d. The instrumental characteristics of a sustainable employer brand are achievable.In this paper, the efforts aligned with the 17 sustainability goals as one of the precursors of employer branding; It will connect two very current and underexplored marketing topics. Therefore, this study aims to design and explain the employer's brand model using a sustainable marketing approach.<br />In summary, this research aims to answer the main question using a qualitative method and a grounded theorizing approach, "How is the presentation of the employer branding model with a sustainable marketing approach?" Also, this study aims to create a positive image of social responsibility actions and align with companies' sustainability goals under employer branding (with a sustainable marketing approach) to help recruit job applicants and keep talents in the company.<br />Considering the nature of this research, which is exploratory research, the strategy is grounded theory, and the sampling method is theoretical sampling.<br />The paradigm model of this research was designed based on the paradigm model of Strauss and Corbin. In this model, after implementing Open Coding, Axial Coding and Selective Coding, the final research model consists of 16 main categories, 40 sub-categories and 147 concepts.<br />This research showed the consequences of building an employer brand with a sustainable marketing approach at four levels: a. subjective characteristics of sustainable employer brand; b. Sensory characteristics of the sustainable employer brand, c. Symbolic features of sustainable employer brand; and d. The instrumental characteristics of a sustainable employer brand are achievable.https://jbmp.sbu.ac.ir/article_104770_0c1382167e58b59bbb928b13aa8e6c58.pdf