حسینی‌خواه، علی (1387). بررسی نظریه انتشار نوآوری در حوزه آموزش. نشریه علوم انسانی نوآوری‌های آموزشی، شماره 26، 180-151.
حنفی‌زاده، پیام؛ و زارع رواسان، احد (1391). روش تحلیل ساختارهای چندسطحی با استفاده از نرم افزار SmartPLS، تهران: انتشارات ترمه.
سازمان تنظیم مقررات و ارتباطات رادیویی(1390). ارسال پیامک‌های انبوه تبلیغاتی، خبری و اطلاع‌رسانی مستلزم کسب اجازه قبلی از مشترک است، بازیابی شده در 20 فروردین 1391 از: http://old.cra.ir/Portal/Home/Default.aspx?CategoryID=9547f74f-7f82-4e40-a90a-4aecae25d7dc
Barwise, P., & Strong, C. (2002). Permission- based mobile advertising. Journal of Interactive Marketing, 16(1), 14-24.
Bauer, H.H., Barnes, S.J., Reichardt, T. & Neumann, M.M. (2005). Driving consumer acceptance of mobile marketing: A theoretical framework and empirical study. Journal of Electronic Commerce Research, 6(3), 181-192.
Bamba, F., & Barnes, S.J. (2007). SMS advertising permission and the consumer: a study. Business process management Journal, 13(6), 815-829.
Bhatti, T. (2007). Exploring factors influencing the adoption of mobile commerce. Journal of Internet Banking and Commerce, 12(3), 1-13.
Davis, R., Sajtos, L. & Chaudhri, A.A. (2011). Do consumers trust mobile service advertising?. Contemporary Management Research, 7(4), 245-270.
Gartner, Inc. (2013). Forecast: Mobile Advertising, Worldwide, 2009-2016. Retrieved Aprill 17, 2013 from http://www.gartner.com/resId=2247015.
Hong, S.J., Thong, J.Y.L., Moon, J.Y., Tam, K.Y., (2008). Understanding the behavior of mobile data services consumers. Information Systems Frontiers, 10,431-445.
Hui, K.L., Teo, H.H. & Lee, S.Y.T. (2007). The value of privacy assurance: An exploratory field experiment. MIS Quarterterly,31(1), 19-33.
Ismail, M. & Razak, R.C., (2011). The determinant factors influencing young consumer's acceptance of mobile marketing in Malaysia. African Journal of Business Management, 5(53), 12531-12542.
Jayawardhena, C.; Kuckertz, A.; Karjaluoto, H. & Kautonen, T. (2009). Antecedents to permission based mobile marketing: an initial examination. European Journal of Marketing, 43(3/4), 473-499.
Kautonen, T., Karjaluoto, H., Jayawardhena, C. & Kuchertz, A., (2007). Permission-based mobile marketing and sources of trust in selected European markets. Journal of Systems and Information Technology, 9(2), 104-123.
Leppäniemi, M. & Karjaluoto, H. (2005). Factors influencing consumers’ willingness to accept mobile advertising: a conceptual model. International Journal of Mobile Communications, 3(3), 197-213.
Malhotra, N.k., Kim, S.S & Agarwal, J. (2004). Internet user's information privacy concerns (IUIPC): The construct, the scale, and a causal model. Information System Research, 15(4), 336-355.
McKnight, D.H., Choudhury, V. & Kacmar, C. (2002). The impact of initial consumer trust on intentions to transact with a web site: a trust building model. Journal of Strategic Information Systems, 11, 297-323.
Milne, G.R, Gordon, M.E., (1993). Direct mail privacy – efficiency trade-offs within an implied social contract framework. Journal of Public Policy & marketing, 12(2), 206-215.
Mothersbaugh, D.L., Foxx II, W.K., Beatty, S.E. And Wang, S., (2011). Disclosure antecedents in an online service context: The role of sensitivity of information. Journal of service research, 000(00), 1-23, doi: 10.1177/1094670511424924
Phelps, J., Nowak, G. & Ferrell, E. (2000). Privacy concerns and consumer willingness to provide personal information. Journal of Public Policy & Marketing, 19 (1), 27-41.
Schoenbachler, D.D., Gordon, G.L. (2002). Trust and customer willingness to provide information in database- driven relationship marketing. Journal of Interactive marketing, 16(3), 2-16.
Sheng, H., Nah, F.F.h. & Siau, K. (2008). An experimental study on ubiquitous commerce adoption: Impact of personalization and privacy concerns. Journal of the Association for information systems, 9(6), 344-376.
Westerlund, M., Rajala, R., Tuunanen, T., & Salo, J. (2009). The influence of content and trust on consumers' intention to accept mobile advertisements. International Journal of E-Services and Mobile Applications, 1(4), 1-15.
Xu, H., Teo, H.H. and Tan, C.Y. (2005). Predicting the adoption of location- based services: the role of trust and perceived privacy risk. Paper presented at Twenty-Sixth International Conference on Informatiom Systems. Retrieved April 11,2013, from http://aisel.aisnet.org/icis2005/71
Zhou, T. (2011). The impact of privacy concern on user adoption of location-based services. Industrial Management & Data Systems, 111 (2), 212-226.
)