A
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Aalipour Herisi, Mehrdad
Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2022, Pages 13-42]
-
Abbasi, Abbas
Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
-
Abbasi, Rasoul
Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
-
Abdian, Saba
Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
-
Abdollahpour, Sajjad
Model of Behavioral intention and adoption to mobile bank in Bank Saderat Iran [Volume 16, Issue 31, 2016, Pages 31-48]
-
Abdolvand, Abdevali
Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
-
Abdolvand, Abdevali
Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
-
Abdolvand,, mohamadali
Designing a model for branding green products in the food industry [Volume 20, Issue 47, 2021, Pages 164-188]
-
Abedin, bahareh
Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
-
Abedin, Bahareh
A Coherent Approach to Internal Proponents of Successful Strategy Implementation and Prioritization: A Mixed Study [Volume 19, Issue 42, 2020, Pages 130-151]
-
Abooyee, Mohammad
Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
-
Afra, Mahmoud Reza
The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application [Volume 21, Issue 51, 2022, Pages 43-70]
-
Aghayee Daghlian, Mohammad
Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
-
Aghazadeh, Hashem
Creating Shared Value beyond Corporate Social
Responsibility (A study of Iranian Enterprises' experiences) [Volume 18, Issue 39, 2019]
-
Aghazadeh, Hashem
Headquarters’ Roles and Interventions in Subsidiaries: A Systematic Review [Volume 18, Issue 37, 2019]
-
Ahanagari, Mahsa
The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company [Volume 16, Issue 32, 2017]
-
Ahghar Bazargan, Negin
Impact of Buyer Personality on Word-of-Mouth [Volume 16, Issue 32, 2017]
-
Ahmadi, Farhad
Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
-
Akbari, Mohsen
The Effect of Dynamic Capabilities in Creation of Competitive Advantage [Volume 12, Issue 16, 2012, Pages 107-122]
-
Akbari, Mohsen
The Effect of Actual and Ideal Self-Congruence on Brand Attachment and Continuous Usage (Case Study: Facebook) [Volume 13, Issue 19, 2013, Pages 177-197]
-
Akbari, Mohsen
Difference between Men and Women in Received Gift Compensation [Volume 15, Issue 26, 2015, Pages 123-139]
-
Akbari, Mohsen
Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success [Volume 16, Issue 32, 2017]
-
Akbari, Mohsen
Identify and validate the dimensions and metrics of brand equity [Volume 17, Issue 36, 2018, Pages 57-73]
-
Akbari, Mohsen
Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
-
Akbari, Mohsen
Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
-
Akbari emami, Shahnaz
A Coherent Approach to Internal Proponents of Successful Strategy Implementation and Prioritization: A Mixed Study [Volume 19, Issue 42, 2020, Pages 130-151]
-
Alamtabriz, Akbar
Planning a Comprehensive Model of CommunicationBased Branding in the Iranian Banking Industry [Volume 18, Issue 39, 2019]
-
Alamtabriz, Akbar
Designing Sustainable Business Model in Development Banks based on Resistance Economics [Volume 21, Issue 50, 2022, Pages 156-182]
-
Alavishad, Abbas
Identification and evaluation of effective components on the required return on investment in commercialization of academic researches in Iran [Volume 21, Issue 50, 2022, Pages 105-127]
-
Albadvi, Amir
Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
-
Ameri, Mehdi
Study customer’s preference toward rewards in banking customer clubs by conjoint analysis [Volume 16, Issue 32, 2017]
-
Amini, Seyedeh Mahboobeh
Explaining the process and developing the strategy control model with a resource-based view in the field of maritime transport: A study with Grounded Theory Method (GTM) [Volume 23, Issue 57, 2024]
-
Amiri Aghdaie, Seyed Fathollah
Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
-
Ansari, Azarnoosh
Impact of Buyer Personality on Word-of-Mouth [Volume 16, Issue 32, 2017]
-
Ansari, azarnoush
Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
-
Ansari, Azarnoush
Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
-
Aramesh, Hamed
The Impact of Green Marketing on Medical Tourism with the Mediating Role of Technology [Volume 19, Issue 41, 2020, Pages 137-155]
-
Aramesh, Hamed
Study of online marketing propaganda and strategies in the development of handicrafts in Sistan and Baluchistan province [Volume 18, Issue 37, 2019]
-
Aref Najade, mohsen
Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023, Pages 13-39]
-
Asgarnezhad Nouri, Bagher
The effect of brand personality attraction and perception of brand globalization on consumer emotional dependence with the mediating role of perception of brand luxury (Case study: Turkish clothing in Ardabil) [Volume 21, Issue 52, 2023, Pages 176-203]
-
Asgarnezhad Nouri, Bagher
The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023, Pages 153-187]
-
Asgarnezhad Nouri, Bagher
Investigating the impact of sensory marketing on attracting and retaining coffee customers in coffee shops: the moderating role of ethnic identity [Volume 22, Issue 56, 2024]
-
Asghari Goudarzi, Fatemeh
Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
-
Asgharinajib, Maryam
Providing a framework for the internationalization of B2B platforms [Volume 21, Issue 50, 2022, Pages 183-206]
-
Ashrafi, Fatemeh
Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach [Volume 22, Issue 55, 2023]
-
Ashtiani, Mohammad Hosein
Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
-
Azar, Adel
Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
-
Azar, Adel
A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019]
-
Azar, Adel
Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator [Volume 20, Issue 45, 2021, Pages 13-38]
-
Azizi, Shahriar
A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical [Volume 16, Issue 32, 2017]
B
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Babaei Zakliki, Mohammad Ali
Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]
-
Babaei Zakliki, Mohammad Ali
Content Analysis of Six Decades of Advertising Campaign Studies [Volume 18, Issue 38, 2019]
-
Babaei Zakliki, Mohammad Ali
Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]
-
Bagheri, Hooshmand
Consequences Post-Purchase Cognitive Dissonance among Consumer's of Fast Moving Consumer Goods (FMCG) [Volume 18, Issue 39, 2019]
-
Bagheri, Mozhgan
Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
-
Bagheri meybodi, Mehdi
Designing a Distribution Business Model for Agricultural Products; Examining: Fruits, Vegetables and Seafood Based on the DSRM Framework [Volume 17, Issue 35, 2018]
-
Bakhshizadeh Borj, Kobra
Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
-
Bakhtiari, Hosein
Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
-
Baniasad, Reza
Designing a Distribution Business Model for Agricultural Products; Examining: Fruits, Vegetables and Seafood Based on the DSRM Framework [Volume 17, Issue 35, 2018]
-
Binandeh, Ameneh
Developing a model of requirements for the implementation of coopetition strategies [Volume 19, Issue 44, 2021, Pages 69-97]
-
Borzooian, Samad
Identification and evaluation of effective components on the required return on investment in commercialization of academic researches in Iran [Volume 21, Issue 50, 2022, Pages 105-127]
C
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Cheraghali, Saeid
customer service quality investigating provided at the Tehran International Book Fair [Volume 16, Issue 31, 2016, Pages 83-102]
D
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Daneshvar, Mohammad Reza
The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company [Volume 16, Issue 32, 2017]
-
Dastar, Hosien
Conceptual Model of Overall Store Price Image in IRAN [Volume 17, Issue 33, 2018, Pages 67-82]
-
Dehdashti Shahrokh, Zohre
Model of Behavioral intention and adoption to mobile bank in Bank Saderat Iran [Volume 16, Issue 31, 2016, Pages 31-48]
-
Dehdashti Shahrokh, Zohreh
Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
-
Dehdashti Shahrokh, Zohreh
A comprehensive study on customer experience using theme analysis: How to create excellent customer experience? [Volume 18, Issue 40, 2020]
-
Dehdashti Shahrokh, Zohreh
Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
-
Dehdashti Shahrokh, Zohreh
Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
-
Dehdashti Shahrokh, Zohreh
Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
-
Dehghani Soltani, Mahdi
Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]
-
Dehghani Soltani, Mahdi
The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
-
Dehghani Soltani, Mahdi
Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
-
Deilami Azodi, Arman
Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
-
Delafrooz, Narges
Identify and validate the dimensions and metrics of brand equity [Volume 17, Issue 36, 2018, Pages 57-73]
-
Delafrooz, Narges
Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
-
Delkhon, Mohammad Ali
A Coherent Approach to Internal Proponents of Successful Strategy Implementation and Prioritization: A Mixed Study [Volume 19, Issue 42, 2020, Pages 130-151]
-
Derakhshan, Abdolnaser
The Impact of Green Marketing on Medical Tourism with the Mediating Role of Technology [Volume 19, Issue 41, 2020, Pages 137-155]
-
Divandari, Ali
Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
-
Donyaei, tahereh
Designing Sustainable Business Model in Development Banks based on Resistance Economics [Volume 21, Issue 50, 2022, Pages 156-182]
E
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Ebadinia, Hamed
The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023, Pages 153-187]
-
Ebrahimpour, Mostafa
The Effect of Institutional Factors on the Sustainable Performance of Firms [Volume 15, Issue 28, 2016, Pages 81-100]
-
Ebrahimpour Azbari, Mohstafa
Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
-
Ebrahim Zadeh, Nooshin
Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
-
Ebrahipour, Mostafa
Difference between Men and Women in Received Gift Compensation [Volume 15, Issue 26, 2015, Pages 123-139]
-
Esfidani, Mohamad rahim
Identification of factors affecting customer experience using a meta‐synthesis approach [Volume 20, Issue 48, 2022, Pages 142-176]
-
Esfidani, Mohamad rahim
Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]
-
Esfidani, Mohamad rahim
Providing a model for the loyalty of corporate customers of Refah
Bank [Volume 22, Issue 56, 2024]
-
Esfidani, Mohamad Rahim
A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019]
-
Esfiddani, Mohammad Rahim
Framework for Explaining the Role of Social Media in Customer Experience Management for Hoteling Industry: Systematic Literature Review [Volume 19, Issue 43, 2020, Pages 13-39]
-
Esgandari, Karim
Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
-
Eskandari, Nader
Value creation for the customer by creating mindfulness of online payment application services [Volume 20, Issue 45, 2021, Pages 120-143]
-
Eslamipanah, Maliheh
Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
-
Eyvazpour, jafar
Developing E-Retailers Ethics Model and its Impact on Retailer Image and Competitive Advantage [Volume 19, Issue 41, 2020, Pages 39-58]
-
Ezati, Hamidreza
Transforming the Business Model in the Urban Transportation Industr [Volume 18, Issue 38, 2019]
F
-
Faghihi, Abolhasan
A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical [Volume 16, Issue 32, 2017]
-
Fani, Majid
Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
-
Farkhonde, Mahsa
Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success [Volume 16, Issue 32, 2017]
-
Fathi, Hanieh
Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
-
Fathi, Mohammad Reza
Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
-
Fathi, Saeed
Missing Goal: The Challenge of Competitive Advantage and Financial Performance [Volume 17, Issue 35, 2018]
-
Fazlinejad, Pedram
The Effect of Brand Orientation on Internal Brand Equity [Volume 16, Issue 32, 2017]
-
Feiz, Davod
Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
-
Feiz, Davod
Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator [Volume 20, Issue 45, 2021, Pages 13-38]
-
Feiz, Davod
Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
-
Feiz, Davod
Identifying buyer behavior،s characteristics and buying decision-making using marketing-based augmented reality technology [Volume 23, Issue 57, 2024]
-
Feiz, Davood
Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]
-
Feiz, Davood
Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
-
Feiz, Davood
A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019]
G
-
Geravand, Adele
Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
-
Ghaderi, Mahbube
Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
-
Ghaffari, Mohammad
Identify and Prioritize Tourism Brand Co-creation Opportunities [Volume 19, Issue 44, 2021, Pages 98-119]
-
Ghafouri, zahra
Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power [Volume 22, Issue 54, 2023]
-
Ghamkhari, seyedeh maasoumeh
Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
-
Ghanbari, Milad
The relationship between gamification and user experience quality by modulating pricing strategies on platforms. [Volume 19, Issue 43, 2020, Pages 98-118]
-
Ghareche, Manijeh
Concept Development of the Entrepreneurial Marketing Theory [Volume 18, Issue 38, 2019]
-
Ghareh cheh, Manizheh
Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies) [Volume 17, Issue 33, 2018, Pages 13-30]
-
Gharibnavaz, Nader
Designing a Sustainability Marketing Model in the Iranian Banking Industry [Volume 20, Issue 47, 2021, Pages 88-110]
-
Ghasemi, Maedeh
Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2023, Pages 63-85]
-
Ghasemian Sahebi, Ali
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
-
Ghasemlou, Maryam
Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
-
Ghazvini zadeh, Nafiseh
Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
-
Ghobehei, Mohsen
The Effect of Brand Orientation on Internal Brand Equity [Volume 16, Issue 32, 2017]
-
Gholipor, Aryan
Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
-
Gholipour Soleimani, Ali
Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
-
Ghorbani, mohammad Javad
A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical [Volume 16, Issue 32, 2017]
-
Ghorsi Anbaran, shahin
Creating Shared Value beyond Corporate Social
Responsibility (A study of Iranian Enterprises' experiences) [Volume 18, Issue 39, 2019]
H
-
Hafezi, Asma
Providing a framework for explaining and forming strategic innovation in the field of start-up businesses [Volume 21, Issue 52, 2023, Pages 13-38]
-
Haghighinasab, Manijeh
Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory [Volume 23, Issue 57, 2024]
-
Haghverdizadeh, Fatemeh
Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
-
Haji Karimi Sari, Abbas Ali
The effect of customer perception of compliance with ethical principles of e-retailers on online shopping experience and customer satisfaction and ethical beliefs [Volume 23, Issue 57, 2024]
-
Hajipour, Bahman
Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies) [Volume 17, Issue 33, 2018, Pages 13-30]
-
Hajipour, Bahman
Designing and Explaining Organizational Antecedents of Sustainable Entrepreneurial Orientation: Mixed Method [Volume 19, Issue 42, 2020, Pages 13-38]
-
Hamidizadeh, Mohammadreza
Designing and Explaining a Branding Pattern for the Commercial Centers (Shopping Malls) in Iran [Volume 17, Issue 34, 2018, Pages 31-52]
-
Hasanbeygi, Narges
Presenting a Model of Factors Affecting the Coopetition Formation and Consequences:
A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
-
Hasangholi, Tahmours
Applying Communicational & Observational Approaches in Evaluation of Advertisements [Volume 17, Issue 33, 2018, Pages 31-50]
-
Hasangholipor Yasory, Tahmoures
Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
-
Hashemi, Mohammadsadegh
Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
-
HassanZadeh, Alireza
Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2020]
-
Heidarzadeh, Kambiz
The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres [Volume 17, Issue 33, 2018, Pages 83-100]
-
Heidarzadeh, Kambiz
Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
-
Heidarzadeh, Kambiz
Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
-
Honarmand Haghighi, Hamideh
Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
-
Hoseini, Seyedmahmood
Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies) [Volume 17, Issue 33, 2018, Pages 13-30]
-
Hoshmand Chaijani, Milad
The Effect of Institutional Factors on the Sustainable Performance of Firms [Volume 15, Issue 28, 2016, Pages 81-100]
-
Hosseini, Aboalhassan
Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
-
Hosseini, Mina
Identifying and prioritizing the factors affecting customer inspiration in online brand communities with the fuzzy Delphi method [Volume 22, Issue 56, 2024]
-
Hosseini, Seyed Mahmoud
Concept Development of the Entrepreneurial Marketing Theory [Volume 18, Issue 38, 2019]
-
Hosseini, Seyed mohammad hossein
customer service quality investigating provided at the Tehran International Book Fair [Volume 16, Issue 31, 2016, Pages 83-102]
-
Hosseinpour, Mahdi
Entrepreneurship development strategies in the context of university-industry relationship
Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
-
Hosseinpour, Mahdi
The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
-
Hosseinzadeh, Arezou
Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
-
Hosseinzadeh Shahri, Masoumeh
Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]
-
Hosseinzadeh Shahri, Masoumeh
Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
-
Hosseinzadeh Shahri, Masoumeh
Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2023, Pages 63-85]
I
-
Irandoost, Mansoor
Planning a Comprehensive Model of CommunicationBased Branding in the Iranian Banking Industry [Volume 18, Issue 39, 2019]
-
Irani, Hamid Reza
The effect of point of purchase advertising on the consumer purchase intentions by mediating of brand equity [Volume 19, Issue 41, 2020, Pages 101-119]
-
Irani, Hamid Reza
Presenting a Model of Factors Affecting the Coopetition Formation and Consequences:
A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
-
Irani, Hamid Reza
Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024]
J
-
Jafari, Aliakbar
Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024]
-
Jafari Haftkhani, Nader
Designing the Pattern of Brand Identity of Iran Nevesht, Collection of Islamic-Iranian Stationery [Volume 18, Issue 40, 2020]
-
Jahedi, Pedram
Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
-
Jalaian, saeed
The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres [Volume 17, Issue 33, 2018, Pages 83-100]
-
Jalali, Seyed Mehdi
Brand Identity and the factors influencing it: a case study in internet providers industry [Volume 17, Issue 36, 2018]
-
Jalalzadeh, Seyyed Reza
The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application [Volume 21, Issue 51, 2022, Pages 43-70]
-
Jalalzadeh, Seyyed Reza
The effect of customer perception of compliance with ethical principles of e-retailers on online shopping experience and customer satisfaction and ethical beliefs [Volume 23, Issue 57, 2024]
-
Jalili, Esmaeil
A Coherent Approach to Internal Proponents of Successful Strategy Implementation and Prioritization: A Mixed Study [Volume 19, Issue 42, 2020, Pages 130-151]
-
Jamipour, Mona
Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
-
Jandaghi, Gholamreza
The effect of point of purchase advertising on the consumer purchase intentions by mediating of brand equity [Volume 19, Issue 41, 2020, Pages 101-119]
-
Jandaghi, Mahsa
A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
-
Javidani, Masoud
راهبرد فروش برند در صنعت محصولات مصرفی تندگردش [Volume 16, Issue 31, 2016, Pages 13-30]
K
-
Karami, Mohsen
A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019]
-
Karimi, Ehsan
Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2020]
-
Karimi, Shahla
Conceptualization of green marketing challenges in small and medium businesses [Volume 22, Issue 54, 2023, Pages 117-152]
-
Karimi Alavijeh, Mohammad reza
Analysis of export readiness measure of small and medium enterprises in Kermanshah province [Volume 18, Issue 39, 2019]
-
Karimian, Mojtaba
Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024]
-
Karimzadeh, Samad
Designing Export Model of Small and Medium Companies Based on Managers’ Behavioral Approach in Iran [Volume 17, Issue 33, 2018, Pages 101-120]
-
Kazemi, Ali
Developing a Tourism Destination Branding Model, Based on Tourist Touch Points [Volume 16, Issue 32, 2017]
-
Kazemi, Ali
Develop a model of customer experience touch points during banking customer journey [Volume 16, Issue 32, 2017]
-
Kazemi, َAli
Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
-
Kazeminia, Azadeh
Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
-
Keimasi, Masoud
Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2020]
-
Keshavarz Sarkar, Kimiya
The effect of customer perception of compliance with ethical principles of e-retailers on online shopping experience and customer satisfaction and ethical beliefs [Volume 23, Issue 57, 2024]
-
Keymasi, Masoud
Applying Communicational & Observational Approaches in Evaluation of Advertisements [Volume 17, Issue 33, 2018, Pages 31-50]
-
Khademi Gerashi, Mehdi
Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2022, Pages 177-198]
-
Khademi Gerashi, Mehdi
Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]
-
Khadivar, Ameneh
Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
-
Khalil Nezhad, Shahram
The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company [Volume 16, Issue 32, 2017]
-
Khalil Nezhad, Shahram
مدلی برای شبکه ارزش در صنعت بانکداری ایران [Volume 17, Issue 35, 2018]
-
Khalil Nezhad, Shahram
The relationship between gamification and user experience quality by modulating pricing strategies on platforms. [Volume 19, Issue 43, 2020, Pages 98-118]
-
Khalil Nezhad, Shahram
Identifying and prioritizing the core capabilities of top apparel platforms in Iran [Volume 22, Issue 56, 2024]
-
Khanlari, Amir
Study customer’s preference toward rewards in banking customer clubs by conjoint analysis [Volume 16, Issue 32, 2017]
-
Khanlari, Amir
Identification of factors affecting customer experience using a meta‐synthesis approach [Volume 20, Issue 48, 2022, Pages 142-176]
-
Khanlari, Amir
Providing a model for the loyalty of corporate customers of Refah
Bank [Volume 22, Issue 56, 2024]
-
Khasehi Varnamkhasti, Vahid
مدلی برای شبکه ارزش در صنعت بانکداری ایران [Volume 17, Issue 35, 2018]
-
Khashei Varnamkhasti, Vahid
Presenting a Strategic Control Model in The Oilseed Extraction Industry [Volume 19, Issue 43, 2020, Pages 41-63]
-
Khodadad Hosseini, Hamid
Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
-
Khodadad Hosseini, Seyed Hamid
Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
-
Khodadad Hosseini, Seyed Hamid
Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
-
Khodaei, Atieh
The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
-
Khoddami, Soheila
Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
-
Khoddami, Soheila
Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
-
Khoddami, Soheila
Designing a model of factors affecting the value network of renewable energy and its consequences in the industry sector of Iran using a mixed method [Volume 23, Issue 57, 2024]
-
Khonsiavash, Mohsen
The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres [Volume 17, Issue 33, 2018, Pages 83-100]
-
Khoshroo, Mina
Identify and Prioritize Tourism Brand Co-creation Opportunities [Volume 19, Issue 44, 2021, Pages 98-119]
-
Khoshroo, Mina
Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2022, Pages 114-141]
-
Khosravi, Abolfazl
Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
-
Khosravi Anjadani, Hossein
The effect of point of purchase advertising on the consumer purchase intentions by mediating of brand equity [Volume 19, Issue 41, 2020, Pages 101-119]
-
Kiani Gohar, Mohammad Hossein
Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2023, Pages 154-175]
-
Kiani Gohar, Mohammad Hossein
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
-
Kohyari Haghighat, Amin
Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
-
Koloushani, Moein
Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
-
Komeili, Hadi
Designing and Explaining a Branding Pattern for the Commercial Centers (Shopping Malls) in Iran [Volume 17, Issue 34, 2018, Pages 31-52]
-
Kordheydari, Mitra
Providing a framework for promoting social capital in investment companies (Kian Financial Group) [Volume 23, Issue 57, 2024]
-
Kordheydari, Rahil
Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2023, Pages 154-175]
-
Kordheydari, Rahil
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
-
Kordheydari, Rahil
Identifying policymakers' cognitive biases in governance strategic decision-making: A metasynthesis approach [Volume 22, Issue 55, 2023]
-
Kordnaeij, Asadolah
Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]
-
Kordnaeij, Asadollah
Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
-
Kordnaeij, Asadollah
Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
-
Kordnaeij, Asadollah
Presenting a Model of Factors Affecting the Coopetition Formation and Consequences:
A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
-
Kordnaeij, Asadollah
Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
-
Kordnaeij, Asadollah
Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
-
Kordnaeij, Asadollah
Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024]
M
-
Maddah, Morteza
Identifying the Dimensions and Components of Consumer Nationalism by Mixed Method: Study of Iran’s Clothing Industry [Volume 20, Issue 48, 2022, Pages 61-86]
-
Mahavarpour, Fahime
Identifying buyer behavior،s characteristics and buying decision-making using marketing-based augmented reality technology [Volume 23, Issue 57, 2024]
-
Mahboobi Renani, Effat Sadat
Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
-
Mahdiye, Raziyeh
Designing and Architecting the Iran National Brand [Volume 18, Issue 38, 2019]
-
Maleki, Mohamad Mehdi
Designing and Explaining Organizational Antecedents of Sustainable Entrepreneurial Orientation: Mixed Method [Volume 19, Issue 42, 2020, Pages 13-38]
-
Maleki Minbashrazgah, Morteza
Consequences Post-Purchase Cognitive Dissonance among Consumer's of Fast Moving Consumer Goods (FMCG) [Volume 18, Issue 39, 2019]
-
Maleki Minbash Razgah, Morteza
Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
-
Manian, Amir
Framework for Explaining the Role of Social Media in Customer Experience Management for Hoteling Industry: Systematic Literature Review [Volume 19, Issue 43, 2020, Pages 13-39]
-
Mansouri Nazargholi, Parisa
Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2023, Pages 63-85]
-
Masoudi, Nazanin
Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
-
Masteri Farahani, Mohammad
Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
-
Mehdibeigi, Najme
Study of online marketing propaganda and strategies in the development of handicrafts in Sistan and Baluchistan province [Volume 18, Issue 37, 2019]
-
Mehdipour Pija, Sahar
Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
-
Mehrabian, Ahmad
Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
-
Mehrabian, َAhmad
Designing a model of factors affecting the value network of renewable energy and its consequences in the industry sector of Iran using a mixed method [Volume 23, Issue 57, 2024]
-
Meigounpoory, Mohamadreza
Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
-
MirzaeianKhamseh, Payvand
A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]
-
MirzaeianKhamseh, Payvand
Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory [Volume 23, Issue 57, 2024]
-
Moayery Fard, Hajar
Designing Export Model of Small and Medium Companies Based on Managers’ Behavioral Approach in Iran [Volume 17, Issue 33, 2018, Pages 101-120]
-
Mobaraki, Mohammad Hassan
Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]
-
Moeini, Hossein
Providing a framework for explaining and forming strategic innovation in the field of start-up businesses [Volume 21, Issue 52, 2023, Pages 13-38]
-
Moghaddas Bayat, Maryam
Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]
-
Mohaghegh Montazeri, Mahyar
Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
-
Mohamadifar, Yousef
Conceptualization of green marketing challenges in small and medium businesses [Volume 22, Issue 54, 2023, Pages 117-152]
-
Mohammadi, Esfandyar
The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
-
Mohammadian, Mahmoud
Pathology of branding in Iranian Pharmaceutical industry [Volume 18, Issue 37, 2019]
-
Mohammadian, Mahmoud
Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018]
-
Mohammadi Anar, Alireza
Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018]
-
Mohammad shafiee, Majid
Identifying the Dimensions and Components of Consumer Nationalism by Mixed Method: Study of Iran’s Clothing Industry [Volume 20, Issue 48, 2022, Pages 61-86]
-
Mohammad shafiee, Majid
The impact of market orientation on brand-consumer congruence: the moderating role of innovation ambidexterity and relationship quality [Volume 22, Issue 56, 2024]
-
MohammadShafiee, Majid
Developing E-Retailers Ethics Model and its Impact on Retailer Image and Competitive Advantage [Volume 19, Issue 41, 2020, Pages 39-58]
-
Mohammad Shafiee, Majid
Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2021, Pages 13-40]
-
Mohammad Shafiee, Majid
Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
-
Mola Ghalghachi, Maryam
The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023, Pages 153-187]
-
Momen, Esmaiel
Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success [Volume 16, Issue 32, 2017]
-
Moradi, Mahmood
Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success [Volume 16, Issue 32, 2017]
-
Moradipoor, Saeed
Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
-
Moradnejadi, Homayoon
Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province [Volume 22, Issue 53, 2023, Pages 196-228]
-
Mosaddegh, Abdolreza
Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
-
Moshabaki, Asghar
Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
-
Moshabaki, Asghar
Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
-
Moshabaki, Asghar
Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
-
Moshkdanian, Fatemeh
Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]
-
Motameni, Ali Reza
Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]
-
Mousavi, Sayed Najmmedin
Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power [Volume 22, Issue 54, 2023]
-
Mousavi, Sayed Najmmedin
Identifying and prioritizing the factors affecting customer inspiration in online brand communities with the fuzzy Delphi method [Volume 22, Issue 56, 2024]
-
Mousavi, Sayed Najmmedin
Identifying factors affecting political brand using fuzzy cognitive map with FCM method [(Articles in Press)]
-
Movaghar, Morteza
Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
-
Movaghar, Morteza
Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach [Volume 22, Issue 55, 2023]
N
-
Nabizadeh, Mohammad
A comprehensive study on customer experience using theme analysis: How to create excellent customer experience? [Volume 18, Issue 40, 2020]
-
Naddafi, Tahereh
Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
-
Naderi Bani, Mahmud
A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
-
Naderi Beni, Mahmood
Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules
Case study: ESFAHAN province coffee shops [Volume 22, Issue 55, 2023]
-
Nakhaei Moghaddam, zohreh
The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]
-
Nasehifar, Vahid
Pathology of branding in Iranian Pharmaceutical industry [Volume 18, Issue 37, 2019]
-
Nasehifar, Vahid
Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
-
Nasehi far, Vahid
Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018]
-
Nasiri, Marzieh
Concept Development of the Entrepreneurial Marketing Theory [Volume 18, Issue 38, 2019]
-
Nazari, Mohsen
Conceptual Model of Overall Store Price Image in IRAN [Volume 17, Issue 33, 2018, Pages 67-82]
-
Nazari, Mohsen
Transforming the Business Model in the Urban Transportation Industr [Volume 18, Issue 38, 2019]
-
Nazari, Mohsen
Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]
-
Nedaeifard, Ahmad
Designing and Architecting the Iran National Brand [Volume 18, Issue 38, 2019]
-
Nejat, Soheil
Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
-
Nejati Rashtabadi, Hojjat
Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
-
Nezami, Arash
Identification and analysis of factors causing and consequences of brand schizophrenia phenomenon with FCM method [Volume 22, Issue 55, 2023]
-
Nezamivand CHegini, Hooshang
Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies) [Volume 17, Issue 33, 2018, Pages 13-30]
-
Nikbakht, MohamadJavad
Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
-
Norouzi, Hossein
investigating antecedents and consequences of cognitive dissonance in consumer behavior [Volume 17, Issue 36, 2018]
O
-
Orafaye Jamshidi, Shadi
Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
-
Osanlou, Bahareh
The Effect of Brand Orientation on Internal Brand Equity [Volume 16, Issue 32, 2017]
P
-
Parhizgar, Mohammad Mehdi
Analysis of Phenomenological Experiences of Strategic Management in Iranian Customs [Volume 19, Issue 44, 2021, Pages 172-197]
-
Pourmirza, Hamidreza
Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
-
Poursaeed, Mohammad Mehdi
the effective features of creating place brand in Instagram: data mining approach [Volume 19, Issue 44, 2021, Pages 120-146]
R
-
Rahgozar, Shakiba
The impact of market orientation on brand-consumer congruence: the moderating role of innovation ambidexterity and relationship quality [Volume 22, Issue 56, 2024]
-
Rahimian, Samaneh
Framework for Explaining the Role of Social Media in Customer Experience Management for Hoteling Industry: Systematic Literature Review [Volume 19, Issue 43, 2020, Pages 13-39]
-
Rahmanseresht, Hossein
The Effect of Manager’s Authority and Strategic Control on Effectiveness of Strategic Planning [Volume 18, Issue 38, 2019]
-
Rahmati, yalda
Identify and validate the dimensions and metrics of brand equity [Volume 17, Issue 36, 2018, Pages 57-73]
-
Ranjbarian, Bahram
Develop a model of customer experience touch points during banking customer journey [Volume 16, Issue 32, 2017]
-
Rastegari, Reza
Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform [Volume 20, Issue 46, 2021, Pages 113-141]
-
Rastgar, abbasali
Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction [Volume 20, Issue 45, 2021, Pages 144-168]
-
Rastgar, Abbas Ali
A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019]
-
Razavi, Seyed Mohammad Foad
Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
-
Razmi, Zahra
A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]
-
Rezaee, Bijan
Entrepreneurship development strategies in the context of university-industry relationship
Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
-
Rezaei dolatabadi, Hossein
Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2021, Pages 13-40]
-
Rezaei Dolatabadi, Hossein
Developing E-Retailers Ethics Model and its Impact on Retailer Image and Competitive Advantage [Volume 19, Issue 41, 2020, Pages 39-58]
-
Rezaeinejad, Hadi
Identification and analysis of factors affecting the improvement of the power of brand conversation in social networks with the fuzzy Delphi method [Volume 22, Issue 53, 2023, Pages 148-174]
-
Rezaian Astaneh, Mohaddeseh
The relationship between gamification and user experience quality by modulating pricing strategies on platforms. [Volume 19, Issue 43, 2020, Pages 98-118]
-
Rooshan, Seyed Aligholi
Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]
-
Roosta, Ahmad
راهبرد فروش برند در صنعت محصولات مصرفی تندگردش [Volume 16, Issue 31, 2016, Pages 13-30]
-
Roosta, Ahmad
Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
-
Rostami, Akbar
Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2022, Pages 177-198]
S
-
Saadatyar, Fahime Sadat
Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]
-
Sabokro, Mahdi
A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
-
Sadeghi, Hosain
Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
-
Saedi, Abdollah
Explanation and analysis of brand anthropomorphic cognitive mentality in start-up businesses [Volume 22, Issue 55, 2023]
-
Saeidi, Mohammad
Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
-
Saghafi, Fatemeh
Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
-
Sakhdari, Kamal
Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]
-
Salary Kamangar, Mohammad Amir
Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
-
Salary Kamangar, Mohammad Amir
Designing a model of factors affecting the value network of renewable energy and its consequences in the industry sector of Iran using a mixed method [Volume 23, Issue 57, 2024]
-
Salehabadi, Shaghayegh
Identifying and prioritizing the factors affecting customer inspiration in online brand communities with the fuzzy Delphi method [Volume 22, Issue 56, 2024]
-
Sammaknejad, Negar
Applying Communicational & Observational Approaches in Evaluation of Advertisements [Volume 17, Issue 33, 2018, Pages 31-50]
-
Sanavifard, Rasool
Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain) [Volume 21, Issue 52, 2023, Pages 109-153]
-
Sanayei, Ali
Developing a Tourism Destination Branding Model, Based on Tourist Touch Points [Volume 16, Issue 32, 2017]
-
Sangari, Negin
Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2023, Pages 154-175]
-
Sangari, Negin
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
-
Sarikhani, Fateme
Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2023, Pages 39-62]
-
Senfi, Soheila
Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]
-
Sepahvand, Reza
Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023, Pages 13-39]
-
Sepehri, Mohammad Mehdi
Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
-
Sepehr Sadeghian, Nima
Creating Shared Value beyond Corporate Social
Responsibility (A study of Iranian Enterprises' experiences) [Volume 18, Issue 39, 2019]
-
Shahabi, Fatemeh
Developing a Tourism Destination Branding Model, Based on Tourist Touch Points [Volume 16, Issue 32, 2017]
-
Shahboodaghian, Mostafa
Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]
-
ShamiZanjani, Mehdi
Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2020]
-
ShamiZanjani, Mehdi
Framework for Explaining the Role of Social Media in Customer Experience Management for Hoteling Industry: Systematic Literature Review [Volume 19, Issue 43, 2020, Pages 13-39]
-
Shariatnejad, Ali
Identifying the key factors of success in the growth and development of knowledge-based companies, the effectiveness of policymaking, and managerial policymaking with the Fuzzy Cognitive Map method [Volume 22, Issue 56, 2024]
-
Sheikh, reza
Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2023, Pages 39-62]
-
Sheikh, Reza
Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]
-
Sheikhi, Narges
مدلی برای شبکه ارزش در صنعت بانکداری ایران [Volume 17, Issue 35, 2018]
-
Shiri, Nematollah
Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province [Volume 22, Issue 53, 2023, Pages 196-228]
-
Shirvani, Tahmaseb
How the competencies of marketing managers turn into performance? (Case Study: Football Premier League clubs [Volume 21, Issue 52, 2023, Pages 86-108]
-
Sobhanifard, Yaser
customer service quality investigating provided at the Tehran International Book Fair [Volume 16, Issue 31, 2016, Pages 83-102]
-
Soleimani, Ghazale
Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
-
Solimanpour, Elaheh
The impact of customer to customer interactions on Customer-Oriented Indicators for online shopping websites [Volume 19, Issue 42, 2020, Pages 64-85]
-
Soltani Far, Ehsan
Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
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Soltani Tajabadi, Marzieh
A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]
T
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Taak, Parisa
Analysis of export readiness measure of small and medium enterprises in Kermanshah province [Volume 18, Issue 39, 2019]
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Tabatabaeenasab, Seyed Mohamad
A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
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Tabavar, Ali asghar
The Impact of Green Marketing on Medical Tourism with the Mediating Role of Technology [Volume 19, Issue 41, 2020, Pages 137-155]
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Taghavi fard, Mohammad taghi
Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018]
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Taghizadeh Joorshari, Mohammad Reza
Identify and validate the dimensions and metrics of brand equity [Volume 17, Issue 36, 2018, Pages 57-73]
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Taheri, ghazale
Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
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Talari, Mohammad
Developing a model of requirements for the implementation of coopetition strategies [Volume 19, Issue 44, 2021, Pages 69-97]
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Talari, Mohammad
Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2022, Pages 114-141]
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Teimouri, hadi
Developing a Tourism Destination Branding Model, Based on Tourist Touch Points [Volume 16, Issue 32, 2017]
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Teimouri, Hadi
Impact of Buyer Personality on Word-of-Mouth [Volume 16, Issue 32, 2017]
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Teimourpour, Babak
Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
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Torabi, Mohammad Amin
Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
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Torabi, Mohammad Amin
Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach [Volume 21, Issue 51, 2022, Pages 13-42]
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Torabi, Mohsen
Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
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Torkestani, Mohamad Saleh
Narrative experience of cognitive marketing researchers in the Islamic Republic of Iran [Volume 20, Issue 48, 2022, Pages 43-60]
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Torkestani, Mohammadsaleh
Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
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Torkestani, Mohammad Saleh
Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
V
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Vazife, Zahra
Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]
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VedadHir, AboAli
Transforming the Business Model in the Urban Transportation Industr [Volume 18, Issue 38, 2019]
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VedadHir, abuali
Explaining the process and developing the strategy control model with a resource-based view in the field of maritime transport: A study with Grounded Theory Method (GTM) [Volume 23, Issue 57, 2024]
Y
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Yadollahi, Shahrbanoo
Develop a model of customer experience touch points during banking customer journey [Volume 16, Issue 32, 2017]
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Yadollahi Farsi, Jahangir
Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2022, Pages 13-42]
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Yaghoubi, Noormohammad
Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]
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Yagubi, Noormohammad
The Impact of Green Marketing on Medical Tourism with the Mediating Role of Technology [Volume 19, Issue 41, 2020, Pages 137-155]
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Yazdani, Hamidreza
Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
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Yazdani, Hamidreza
Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024]
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Yazdani, Hamidreza
Providing a model for the loyalty of corporate customers of Refah
Bank [Volume 22, Issue 56, 2024]
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Yazdani, Hamidreza
Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory [Volume 23, Issue 57, 2024]
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Yazdanshenas, Mehdi
Paradoxes Arising From Pursuing Ambidexterity: meta-synthesis approach [Volume 21, Issue 50, 2022, Pages 43-74]
Z
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Zahedfar, Kamran
The Effect of Actual and Ideal Self-Congruence on Brand Attachment and Continuous Usage (Case Study: Facebook) [Volume 13, Issue 19, 2013, Pages 177-197]
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Zali, Mohammad Reza
Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2022, Pages 13-42]
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Zandi, Mohammad Ehsan
Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
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Zarei, azim
Designing a model for measuring the improvement of brand performance with the fuzzy expert system approach [Volume 18, Issue 40, 2020]
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Zarei, Azim
Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]
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Zarei, Azim
Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
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Zarei, Ghasem
Investigating the impact of sensory marketing on attracting and retaining coffee customers in coffee shops: the moderating role of ethnic identity [Volume 22, Issue 56, 2024]
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Zilaie, Razie
Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]
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Ziyae, Babak
Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]
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