Journal of Business Management Perspective

Author Index

A

Aalipour Herisi, Mehrdad Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2022, Pages 13-42]
Abbasi, Abbas Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
Abbasi, Rasoul Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
Abdian, Saba Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
Abdollahpour, Sajjad Model of Behavioral intention and adoption to mobile bank in Bank Saderat Iran [Volume 16, Issue 31, 2016, Pages 31-48]
Abdolvand, Abdevali Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
Abdolvand, Abdevali Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
Abdolvand,, mohamadali Designing a model for branding green products in the food industry [Volume 20, Issue 47, 2021, Pages 164-188]
Abedin, bahareh Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
Abedin, Bahareh A Coherent Approach to Internal Proponents of Successful Strategy Implementation and Prioritization: A Mixed Study [Volume 19, Issue 42, 2020, Pages 130-151]
Abooyee, Mohammad Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
Afra, Mahmoud Reza The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application [Volume 21, Issue 51, 2022, Pages 43-70]
Aghayee Daghlian, Mohammad Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
Aghazadeh, Hashem Creating Shared Value beyond Corporate Social Responsibility (A study of Iranian Enterprises' experiences) [Volume 18, Issue 39, 2019]
Aghazadeh, Hashem Headquarters’ Roles and Interventions in Subsidiaries: A Systematic Review [Volume 18, Issue 37, 2019]
Ahanagari, Mahsa The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company [Volume 16, Issue 32, 2017]
Ahghar Bazargan, Negin Impact of Buyer Personality on Word-of-Mouth [Volume 16, Issue 32, 2017]
Ahmadi, Farhad Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
Akbari, Mohsen The Effect of Dynamic Capabilities in Creation of Competitive Advantage [Volume 12, Issue 16, 2012, Pages 107-122]
Akbari, Mohsen The Effect of Actual and Ideal Self-Congruence on Brand Attachment and Continuous Usage (Case Study: Facebook) [Volume 13, Issue 19, 2013, Pages 177-197]
Akbari, Mohsen Difference between Men and Women in Received Gift Compensation [Volume 15, Issue 26, 2015, Pages 123-139]
Akbari, Mohsen Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success [Volume 16, Issue 32, 2017]
Akbari, Mohsen Identify and validate the dimensions and metrics of brand equity [Volume 17, Issue 36, 2018, Pages 57-73]
Akbari, Mohsen Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
Akbari, Mohsen Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
Akbari emami, Shahnaz A Coherent Approach to Internal Proponents of Successful Strategy Implementation and Prioritization: A Mixed Study [Volume 19, Issue 42, 2020, Pages 130-151]
Alamtabriz, Akbar Planning a Comprehensive Model of CommunicationBased Branding in the Iranian Banking Industry [Volume 18, Issue 39, 2019]
Alamtabriz, Akbar Designing Sustainable Business Model in Development Banks based on Resistance Economics [Volume 21, Issue 50, 2022, Pages 156-182]
Alavishad, Abbas Identification and evaluation of effective components on the required return on investment in commercialization of academic researches in Iran [Volume 21, Issue 50, 2022, Pages 105-127]
Albadvi, Amir Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
Ameri, Mehdi Study customer’s preference toward rewards in banking customer clubs by conjoint analysis [Volume 16, Issue 32, 2017]
Amini, Seyedeh Mahboobeh Explaining the process and developing the strategy control model with a resource-based view in the field of maritime transport: A study with Grounded Theory Method (GTM) [Volume 23, Issue 57, 2024]
Amiri Aghdaie, Seyed Fathollah Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
Ansari, Azarnoosh Impact of Buyer Personality on Word-of-Mouth [Volume 16, Issue 32, 2017]
Ansari, azarnoush Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
Ansari, Azarnoush Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
Aramesh, Hamed The Impact of Green Marketing on Medical Tourism with the Mediating Role of Technology [Volume 19, Issue 41, 2020, Pages 137-155]
Aramesh, Hamed Study of online marketing propaganda and strategies in the development of handicrafts in Sistan and Baluchistan province [Volume 18, Issue 37, 2019]
Aref Najade, mohsen Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023, Pages 13-39]
Asgarnezhad Nouri, Bagher The effect of brand personality attraction and perception of brand globalization on consumer emotional dependence with the mediating role of perception of brand luxury (Case study: Turkish clothing in Ardabil) [Volume 21, Issue 52, 2023, Pages 176-203]
Asgarnezhad Nouri, Bagher The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023, Pages 153-187]
Asgarnezhad Nouri, Bagher Investigating the impact of sensory marketing on attracting and retaining coffee customers in coffee shops: the moderating role of ethnic identity [Volume 22, Issue 56, 2024]
Asghari Goudarzi, Fatemeh Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
Asgharinajib, Maryam Providing a framework for the internationalization of B2B platforms [Volume 21, Issue 50, 2022, Pages 183-206]
Ashrafi, Fatemeh Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach [Volume 22, Issue 55, 2023]
Ashtiani, Mohammad Hosein Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
Azar, Adel Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
Azar, Adel A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019]
Azar, Adel Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator [Volume 20, Issue 45, 2021, Pages 13-38]
Azizi, Shahriar A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical [Volume 16, Issue 32, 2017]

B

Babaei Zakliki, Mohammad Ali Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]
Babaei Zakliki, Mohammad Ali Content Analysis of Six Decades of Advertising Campaign Studies [Volume 18, Issue 38, 2019]
Babaei Zakliki, Mohammad Ali Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]
Bagheri, Hooshmand Consequences Post-Purchase Cognitive Dissonance among Consumer's of Fast Moving Consumer Goods (FMCG) [Volume 18, Issue 39, 2019]
Bagheri, Mozhgan Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
Bagheri meybodi, Mehdi Designing a Distribution Business Model for Agricultural Products; Examining: Fruits, Vegetables and Seafood Based on the DSRM Framework [Volume 17, Issue 35, 2018]
Bakhshizadeh Borj, Kobra Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
Bakhtiari, Hosein Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
Baniasad, Reza Designing a Distribution Business Model for Agricultural Products; Examining: Fruits, Vegetables and Seafood Based on the DSRM Framework [Volume 17, Issue 35, 2018]
Binandeh, Ameneh Developing a model of requirements for the implementation of coopetition strategies [Volume 19, Issue 44, 2021, Pages 69-97]
Borzooian, Samad Identification and evaluation of effective components on the required return on investment in commercialization of academic researches in Iran [Volume 21, Issue 50, 2022, Pages 105-127]

C

Cheraghali, Saeid customer service quality investigating provided at the Tehran International Book Fair [Volume 16, Issue 31, 2016, Pages 83-102]

D

Daneshvar, Mohammad Reza The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company [Volume 16, Issue 32, 2017]
Dastar, Hosien Conceptual Model of Overall Store Price Image in IRAN [Volume 17, Issue 33, 2018, Pages 67-82]
Dehdashti Shahrokh, Zohre Model of Behavioral intention and adoption to mobile bank in Bank Saderat Iran [Volume 16, Issue 31, 2016, Pages 31-48]
Dehdashti Shahrokh, Zohreh Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
Dehdashti Shahrokh, Zohreh A comprehensive study on customer experience using theme analysis: How to create excellent customer experience? [Volume 18, Issue 40, 2020]
Dehdashti Shahrokh, Zohreh Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
Dehdashti Shahrokh, Zohreh Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
Dehdashti Shahrokh, Zohreh Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
Dehghani Soltani, Mahdi Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]
Dehghani Soltani, Mahdi The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
Dehghani Soltani, Mahdi Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
Deilami Azodi, Arman Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
Delafrooz, Narges Identify and validate the dimensions and metrics of brand equity [Volume 17, Issue 36, 2018, Pages 57-73]
Delafrooz, Narges Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
Delkhon, Mohammad Ali A Coherent Approach to Internal Proponents of Successful Strategy Implementation and Prioritization: A Mixed Study [Volume 19, Issue 42, 2020, Pages 130-151]
Derakhshan, Abdolnaser The Impact of Green Marketing on Medical Tourism with the Mediating Role of Technology [Volume 19, Issue 41, 2020, Pages 137-155]
Divandari, Ali Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
Donyaei, tahereh Designing Sustainable Business Model in Development Banks based on Resistance Economics [Volume 21, Issue 50, 2022, Pages 156-182]

E

Ebadinia, Hamed The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023, Pages 153-187]
Ebrahimpour, Mostafa The Effect of Institutional Factors on the Sustainable Performance of Firms [Volume 15, Issue 28, 2016, Pages 81-100]
Ebrahimpour Azbari, Mohstafa Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
Ebrahim Zadeh, Nooshin Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
Ebrahipour, Mostafa Difference between Men and Women in Received Gift Compensation [Volume 15, Issue 26, 2015, Pages 123-139]
Esfidani, Mohamad rahim Identification of factors affecting customer experience using a meta‐synthesis approach [Volume 20, Issue 48, 2022, Pages 142-176]
Esfidani, Mohamad rahim Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]
Esfidani, Mohamad rahim Providing a model for the loyalty of corporate customers of Refah Bank [Volume 22, Issue 56, 2024]
Esfidani, Mohamad Rahim A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019]
Esfiddani, Mohammad Rahim Framework for Explaining the Role of Social Media in Customer Experience Management for Hoteling Industry: Systematic Literature Review [Volume 19, Issue 43, 2020, Pages 13-39]
Esgandari, Karim Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
Eskandari, Nader Value creation for the customer by creating mindfulness of online payment application services [Volume 20, Issue 45, 2021, Pages 120-143]
Eslamipanah, Maliheh Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
Eyvazpour, jafar Developing E-Retailers Ethics Model and its Impact on Retailer Image and Competitive Advantage [Volume 19, Issue 41, 2020, Pages 39-58]
Ezati, Hamidreza Transforming the Business Model in the Urban Transportation Industr [Volume 18, Issue 38, 2019]

F

Faghihi, Abolhasan A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical [Volume 16, Issue 32, 2017]
Fani, Majid Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
Farkhonde, Mahsa Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success [Volume 16, Issue 32, 2017]
Fathi, Hanieh Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
Fathi, Mohammad Reza Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
Fathi, Saeed Missing Goal: The Challenge of Competitive Advantage and Financial Performance [Volume 17, Issue 35, 2018]
Fazlinejad, Pedram The Effect of Brand Orientation on Internal Brand Equity [Volume 16, Issue 32, 2017]
Feiz, Davod Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
Feiz, Davod Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator [Volume 20, Issue 45, 2021, Pages 13-38]
Feiz, Davod Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
Feiz, Davod Identifying buyer behavior،s characteristics and buying decision-making using marketing-based augmented reality technology [Volume 23, Issue 57, 2024]
Feiz, Davood Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]
Feiz, Davood Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
Feiz, Davood A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019]

G

Geravand, Adele Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
Ghaderi, Mahbube Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
Ghaffari, Mohammad Identify and Prioritize Tourism Brand Co-creation Opportunities [Volume 19, Issue 44, 2021, Pages 98-119]
Ghafouri, zahra Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power [Volume 22, Issue 54, 2023]
Ghamkhari, seyedeh maasoumeh Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
Ghanbari, Milad The relationship between gamification and user experience quality by modulating pricing strategies on platforms. [Volume 19, Issue 43, 2020, Pages 98-118]
Ghareche, Manijeh Concept Development of the Entrepreneurial Marketing Theory [Volume 18, Issue 38, 2019]
Ghareh cheh, Manizheh Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies) [Volume 17, Issue 33, 2018, Pages 13-30]
Gharibnavaz, Nader Designing a Sustainability Marketing Model in the Iranian Banking Industry [Volume 20, Issue 47, 2021, Pages 88-110]
Ghasemi, Maedeh Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2023, Pages 63-85]
Ghasemian Sahebi, Ali Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
Ghasemlou, Maryam Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
Ghazvini zadeh, Nafiseh Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
Ghobehei, Mohsen The Effect of Brand Orientation on Internal Brand Equity [Volume 16, Issue 32, 2017]
Gholipor, Aryan Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
Gholipour Soleimani, Ali Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
Ghorbani, mohammad Javad A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical [Volume 16, Issue 32, 2017]
Ghorsi Anbaran, shahin Creating Shared Value beyond Corporate Social Responsibility (A study of Iranian Enterprises' experiences) [Volume 18, Issue 39, 2019]

H

Hafezi, Asma Providing a framework for explaining and forming strategic innovation in the field of start-up businesses [Volume 21, Issue 52, 2023, Pages 13-38]
Haghighinasab, Manijeh Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory [Volume 23, Issue 57, 2024]
Haghverdizadeh, Fatemeh Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
Haji Karimi Sari, Abbas Ali The effect of customer perception of compliance with ethical principles of e-retailers on online shopping experience and customer satisfaction and ethical beliefs [Volume 23, Issue 57, 2024]
Hajipour, Bahman Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies) [Volume 17, Issue 33, 2018, Pages 13-30]
Hajipour, Bahman Designing and Explaining Organizational Antecedents of Sustainable Entrepreneurial Orientation: Mixed Method [Volume 19, Issue 42, 2020, Pages 13-38]
Hamidizadeh, Mohammadreza Designing and Explaining a Branding Pattern for the Commercial Centers (Shopping Malls) in Iran [Volume 17, Issue 34, 2018, Pages 31-52]
Hasanbeygi, Narges Presenting a Model of Factors Affecting the Coopetition Formation and Consequences: A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
Hasangholi, Tahmours Applying Communicational & Observational Approaches in Evaluation of Advertisements [Volume 17, Issue 33, 2018, Pages 31-50]
Hasangholipor Yasory, Tahmoures Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
Hashemi, Mohammadsadegh Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
HassanZadeh, Alireza Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2020]
Heidarzadeh, Kambiz The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres [Volume 17, Issue 33, 2018, Pages 83-100]
Heidarzadeh, Kambiz Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
Heidarzadeh, Kambiz Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
Honarmand Haghighi, Hamideh Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
Hoseini, Seyedmahmood Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies) [Volume 17, Issue 33, 2018, Pages 13-30]
Hoshmand Chaijani, Milad The Effect of Institutional Factors on the Sustainable Performance of Firms [Volume 15, Issue 28, 2016, Pages 81-100]
Hosseini, Aboalhassan Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
Hosseini, Mina Identifying and prioritizing the factors affecting customer inspiration in online brand communities with the fuzzy Delphi method [Volume 22, Issue 56, 2024]
Hosseini, Seyed Mahmoud Concept Development of the Entrepreneurial Marketing Theory [Volume 18, Issue 38, 2019]
Hosseini, Seyed mohammad hossein customer service quality investigating provided at the Tehran International Book Fair [Volume 16, Issue 31, 2016, Pages 83-102]
Hosseinpour, Mahdi Entrepreneurship development strategies in the context of university-industry relationship Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
Hosseinpour, Mahdi The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
Hosseinzadeh, Arezou Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
Hosseinzadeh Shahri, Masoumeh Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]
Hosseinzadeh Shahri, Masoumeh Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
Hosseinzadeh Shahri, Masoumeh Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2023, Pages 63-85]

I

Irandoost, Mansoor Planning a Comprehensive Model of CommunicationBased Branding in the Iranian Banking Industry [Volume 18, Issue 39, 2019]
Irani, Hamid Reza The effect of point of purchase advertising on the consumer purchase intentions by mediating of brand equity [Volume 19, Issue 41, 2020, Pages 101-119]
Irani, Hamid Reza Presenting a Model of Factors Affecting the Coopetition Formation and Consequences: A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
Irani, Hamid Reza Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024]

J

Jafari, Aliakbar Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024]
Jafari Haftkhani, Nader Designing the Pattern of Brand Identity of Iran Nevesht, Collection of Islamic-Iranian Stationery [Volume 18, Issue 40, 2020]
Jahedi, Pedram Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
Jalaian, saeed The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres [Volume 17, Issue 33, 2018, Pages 83-100]
Jalali, Seyed Mehdi Brand Identity and the factors influencing it: a case study in internet providers industry [Volume 17, Issue 36, 2018]
Jalalzadeh, Seyyed Reza The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application [Volume 21, Issue 51, 2022, Pages 43-70]
Jalalzadeh, Seyyed Reza The effect of customer perception of compliance with ethical principles of e-retailers on online shopping experience and customer satisfaction and ethical beliefs [Volume 23, Issue 57, 2024]
Jalili, Esmaeil A Coherent Approach to Internal Proponents of Successful Strategy Implementation and Prioritization: A Mixed Study [Volume 19, Issue 42, 2020, Pages 130-151]
Jamipour, Mona Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
Jandaghi, Gholamreza The effect of point of purchase advertising on the consumer purchase intentions by mediating of brand equity [Volume 19, Issue 41, 2020, Pages 101-119]
Jandaghi, Mahsa A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
Javidani, Masoud راهبرد فروش برند در صنعت محصولات مصرفی تندگردش [Volume 16, Issue 31, 2016, Pages 13-30]

K

Karami, Mohsen A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019]
Karimi, Ehsan Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2020]
Karimi, Shahla Conceptualization of green marketing challenges in small and medium businesses [Volume 22, Issue 54, 2023, Pages 117-152]
Karimi Alavijeh, Mohammad reza Analysis of export readiness measure of small and medium enterprises in Kermanshah province [Volume 18, Issue 39, 2019]
Karimian, Mojtaba Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024]
Karimzadeh, Samad Designing Export Model of Small and Medium Companies Based on Managers’ Behavioral Approach in Iran [Volume 17, Issue 33, 2018, Pages 101-120]
Kazemi, Ali Developing a Tourism Destination Branding Model, Based on Tourist Touch Points [Volume 16, Issue 32, 2017]
Kazemi, Ali Develop a model of customer experience touch points during banking customer journey [Volume 16, Issue 32, 2017]
Kazemi, َAli Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
Kazeminia, Azadeh Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
Keimasi, Masoud Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2020]
Keshavarz Sarkar, Kimiya The effect of customer perception of compliance with ethical principles of e-retailers on online shopping experience and customer satisfaction and ethical beliefs [Volume 23, Issue 57, 2024]
Keymasi, Masoud Applying Communicational & Observational Approaches in Evaluation of Advertisements [Volume 17, Issue 33, 2018, Pages 31-50]
Khademi Gerashi, Mehdi Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2022, Pages 177-198]
Khademi Gerashi, Mehdi Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]
Khadivar, Ameneh Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
Khalil Nezhad, Shahram The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company [Volume 16, Issue 32, 2017]
Khalil Nezhad, Shahram مدلی برای شبکه ارزش در صنعت بانکداری ایران [Volume 17, Issue 35, 2018]
Khalil Nezhad, Shahram The relationship between gamification and user experience quality by modulating pricing strategies on platforms. [Volume 19, Issue 43, 2020, Pages 98-118]
Khalil Nezhad, Shahram Identifying and prioritizing the core capabilities of top apparel platforms in Iran [Volume 22, Issue 56, 2024]
Khanlari, Amir Study customer’s preference toward rewards in banking customer clubs by conjoint analysis [Volume 16, Issue 32, 2017]
Khanlari, Amir Identification of factors affecting customer experience using a meta‐synthesis approach [Volume 20, Issue 48, 2022, Pages 142-176]
Khanlari, Amir Providing a model for the loyalty of corporate customers of Refah Bank [Volume 22, Issue 56, 2024]
Khasehi Varnamkhasti, Vahid مدلی برای شبکه ارزش در صنعت بانکداری ایران [Volume 17, Issue 35, 2018]
Khashei Varnamkhasti, Vahid Presenting a Strategic Control Model in The Oilseed Extraction Industry [Volume 19, Issue 43, 2020, Pages 41-63]
Khodadad Hosseini, Hamid Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
Khodadad Hosseini, Seyed Hamid Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
Khodadad Hosseini, Seyed Hamid Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
Khodaei, Atieh The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
Khoddami, Soheila Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
Khoddami, Soheila Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
Khoddami, Soheila Designing a model of factors affecting the value network of renewable energy and its consequences in the industry sector of Iran using a mixed method [Volume 23, Issue 57, 2024]
Khonsiavash, Mohsen The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres [Volume 17, Issue 33, 2018, Pages 83-100]
Khoshroo, Mina Identify and Prioritize Tourism Brand Co-creation Opportunities [Volume 19, Issue 44, 2021, Pages 98-119]
Khoshroo, Mina Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2022, Pages 114-141]
Khosravi, Abolfazl Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
Khosravi Anjadani, Hossein The effect of point of purchase advertising on the consumer purchase intentions by mediating of brand equity [Volume 19, Issue 41, 2020, Pages 101-119]
Kiani Gohar, Mohammad Hossein Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2023, Pages 154-175]
Kiani Gohar, Mohammad Hossein Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
Kohyari Haghighat, Amin Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
Koloushani, Moein Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
Komeili, Hadi Designing and Explaining a Branding Pattern for the Commercial Centers (Shopping Malls) in Iran [Volume 17, Issue 34, 2018, Pages 31-52]
Kordheydari, Mitra Providing a framework for promoting social capital in investment companies (Kian Financial Group) [Volume 23, Issue 57, 2024]
Kordheydari, Rahil Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2023, Pages 154-175]
Kordheydari, Rahil Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
Kordheydari, Rahil Identifying policymakers' cognitive biases in governance strategic decision-making: A metasynthesis approach [Volume 22, Issue 55, 2023]
Kordnaeij, Asadolah Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]
Kordnaeij, Asadollah Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
Kordnaeij, Asadollah Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
Kordnaeij, Asadollah Presenting a Model of Factors Affecting the Coopetition Formation and Consequences: A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
Kordnaeij, Asadollah Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
Kordnaeij, Asadollah Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
Kordnaeij, Asadollah Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024]

M

Maddah, Morteza Identifying the Dimensions and Components of Consumer Nationalism by Mixed Method: Study of Iran’s Clothing Industry [Volume 20, Issue 48, 2022, Pages 61-86]
Mahavarpour, Fahime Identifying buyer behavior،s characteristics and buying decision-making using marketing-based augmented reality technology [Volume 23, Issue 57, 2024]
Mahboobi Renani, Effat Sadat Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
Mahdiye, Raziyeh Designing and Architecting the Iran National Brand [Volume 18, Issue 38, 2019]
Maleki, Mohamad Mehdi Designing and Explaining Organizational Antecedents of Sustainable Entrepreneurial Orientation: Mixed Method [Volume 19, Issue 42, 2020, Pages 13-38]
Maleki Minbashrazgah, Morteza Consequences Post-Purchase Cognitive Dissonance among Consumer's of Fast Moving Consumer Goods (FMCG) [Volume 18, Issue 39, 2019]
Maleki Minbash Razgah, Morteza Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
Manian, Amir Framework for Explaining the Role of Social Media in Customer Experience Management for Hoteling Industry: Systematic Literature Review [Volume 19, Issue 43, 2020, Pages 13-39]
Mansouri Nazargholi, Parisa Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2023, Pages 63-85]
Masoudi, Nazanin Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
Masteri Farahani, Mohammad Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
Mehdibeigi, Najme Study of online marketing propaganda and strategies in the development of handicrafts in Sistan and Baluchistan province [Volume 18, Issue 37, 2019]
Mehdipour Pija, Sahar Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
Mehrabian, Ahmad Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
Mehrabian, َAhmad Designing a model of factors affecting the value network of renewable energy and its consequences in the industry sector of Iran using a mixed method [Volume 23, Issue 57, 2024]
Meigounpoory, Mohamadreza Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
MirzaeianKhamseh, Payvand A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]
MirzaeianKhamseh, Payvand Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory [Volume 23, Issue 57, 2024]
Moayery Fard, Hajar Designing Export Model of Small and Medium Companies Based on Managers’ Behavioral Approach in Iran [Volume 17, Issue 33, 2018, Pages 101-120]
Mobaraki, Mohammad Hassan Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]
Moeini, Hossein Providing a framework for explaining and forming strategic innovation in the field of start-up businesses [Volume 21, Issue 52, 2023, Pages 13-38]
Moghaddas Bayat, Maryam Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]
Mohaghegh Montazeri, Mahyar Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
Mohamadifar, Yousef Conceptualization of green marketing challenges in small and medium businesses [Volume 22, Issue 54, 2023, Pages 117-152]
Mohammadi, Esfandyar The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
Mohammadian, Mahmoud Pathology of branding in Iranian Pharmaceutical industry [Volume 18, Issue 37, 2019]
Mohammadian, Mahmoud Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018]
Mohammadi Anar, Alireza Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018]
Mohammad shafiee, Majid Identifying the Dimensions and Components of Consumer Nationalism by Mixed Method: Study of Iran’s Clothing Industry [Volume 20, Issue 48, 2022, Pages 61-86]
Mohammad shafiee, Majid The impact of market orientation on brand-consumer congruence: the moderating role of innovation ambidexterity and relationship quality [Volume 22, Issue 56, 2024]
MohammadShafiee, Majid Developing E-Retailers Ethics Model and its Impact on Retailer Image and Competitive Advantage [Volume 19, Issue 41, 2020, Pages 39-58]
Mohammad Shafiee, Majid Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2021, Pages 13-40]
Mohammad Shafiee, Majid Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
Mola Ghalghachi, Maryam The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023, Pages 153-187]
Momen, Esmaiel Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success [Volume 16, Issue 32, 2017]
Moradi, Mahmood Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success [Volume 16, Issue 32, 2017]
Moradipoor, Saeed Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
Moradnejadi, Homayoon Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province [Volume 22, Issue 53, 2023, Pages 196-228]
Mosaddegh, Abdolreza Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
Moshabaki, Asghar Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
Moshabaki, Asghar Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
Moshabaki, Asghar Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
Moshkdanian, Fatemeh Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]
Motameni, Ali Reza Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]
Mousavi, Sayed Najmmedin Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power [Volume 22, Issue 54, 2023]
Mousavi, Sayed Najmmedin Identifying and prioritizing the factors affecting customer inspiration in online brand communities with the fuzzy Delphi method [Volume 22, Issue 56, 2024]
Mousavi, Sayed Najmmedin Identifying factors affecting political brand using fuzzy cognitive map with FCM method [(Articles in Press)]
Movaghar, Morteza Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
Movaghar, Morteza Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach [Volume 22, Issue 55, 2023]

N

Nabizadeh, Mohammad A comprehensive study on customer experience using theme analysis: How to create excellent customer experience? [Volume 18, Issue 40, 2020]
Naddafi, Tahereh Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
Naderi Bani, Mahmud A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
Naderi Beni, Mahmood Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules Case study: ESFAHAN province coffee shops [Volume 22, Issue 55, 2023]
Nakhaei Moghaddam, zohreh The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]
Nasehifar, Vahid Pathology of branding in Iranian Pharmaceutical industry [Volume 18, Issue 37, 2019]
Nasehifar, Vahid Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
Nasehi far, Vahid Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018]
Nasiri, Marzieh Concept Development of the Entrepreneurial Marketing Theory [Volume 18, Issue 38, 2019]
Nazari, Mohsen Conceptual Model of Overall Store Price Image in IRAN [Volume 17, Issue 33, 2018, Pages 67-82]
Nazari, Mohsen Transforming the Business Model in the Urban Transportation Industr [Volume 18, Issue 38, 2019]
Nazari, Mohsen Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]
Nedaeifard, Ahmad Designing and Architecting the Iran National Brand [Volume 18, Issue 38, 2019]
Nejat, Soheil Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
Nejati Rashtabadi, Hojjat Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
Nezami, Arash Identification and analysis of factors causing and consequences of brand schizophrenia phenomenon with FCM method [Volume 22, Issue 55, 2023]
Nezamivand CHegini, Hooshang Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies) [Volume 17, Issue 33, 2018, Pages 13-30]
Nikbakht, MohamadJavad Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
Norouzi, Hossein investigating antecedents and consequences of cognitive dissonance in consumer behavior [Volume 17, Issue 36, 2018]

O

Orafaye Jamshidi, Shadi Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
Osanlou, Bahareh The Effect of Brand Orientation on Internal Brand Equity [Volume 16, Issue 32, 2017]

P

Parhizgar, Mohammad Mehdi Analysis of Phenomenological Experiences of Strategic Management in Iranian Customs [Volume 19, Issue 44, 2021, Pages 172-197]
Pourmirza, Hamidreza Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
Poursaeed, Mohammad Mehdi the effective features of creating place brand in Instagram: data mining approach [Volume 19, Issue 44, 2021, Pages 120-146]

R

Rahgozar, Shakiba The impact of market orientation on brand-consumer congruence: the moderating role of innovation ambidexterity and relationship quality [Volume 22, Issue 56, 2024]
Rahimian, Samaneh Framework for Explaining the Role of Social Media in Customer Experience Management for Hoteling Industry: Systematic Literature Review [Volume 19, Issue 43, 2020, Pages 13-39]
Rahmanseresht, Hossein The Effect of Manager’s Authority and Strategic Control on Effectiveness of Strategic Planning [Volume 18, Issue 38, 2019]
Rahmati, yalda Identify and validate the dimensions and metrics of brand equity [Volume 17, Issue 36, 2018, Pages 57-73]
Ranjbarian, Bahram Develop a model of customer experience touch points during banking customer journey [Volume 16, Issue 32, 2017]
Rastegari, Reza Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform [Volume 20, Issue 46, 2021, Pages 113-141]
Rastgar, abbasali Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction [Volume 20, Issue 45, 2021, Pages 144-168]
Rastgar, Abbas Ali A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019]
Razavi, Seyed Mohammad Foad Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
Razmi, Zahra A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]
Rezaee, Bijan Entrepreneurship development strategies in the context of university-industry relationship Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
Rezaei dolatabadi, Hossein Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2021, Pages 13-40]
Rezaei Dolatabadi, Hossein Developing E-Retailers Ethics Model and its Impact on Retailer Image and Competitive Advantage [Volume 19, Issue 41, 2020, Pages 39-58]
Rezaeinejad, Hadi Identification and analysis of factors affecting the improvement of the power of brand conversation in social networks with the fuzzy Delphi method [Volume 22, Issue 53, 2023, Pages 148-174]
Rezaian Astaneh, Mohaddeseh The relationship between gamification and user experience quality by modulating pricing strategies on platforms. [Volume 19, Issue 43, 2020, Pages 98-118]
Rooshan, Seyed Aligholi Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]
Roosta, Ahmad راهبرد فروش برند در صنعت محصولات مصرفی تندگردش [Volume 16, Issue 31, 2016, Pages 13-30]
Roosta, Ahmad Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
Rostami, Akbar Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2022, Pages 177-198]

S

Saadatyar, Fahime Sadat Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]
Sabokro, Mahdi A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
Sadeghi, Hosain Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
Saedi, Abdollah Explanation and analysis of brand anthropomorphic cognitive mentality in start-up businesses [Volume 22, Issue 55, 2023]
Saeidi, Mohammad Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
Saghafi, Fatemeh Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
Sakhdari, Kamal Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]
Salary Kamangar, Mohammad Amir Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
Salary Kamangar, Mohammad Amir Designing a model of factors affecting the value network of renewable energy and its consequences in the industry sector of Iran using a mixed method [Volume 23, Issue 57, 2024]
Salehabadi, Shaghayegh Identifying and prioritizing the factors affecting customer inspiration in online brand communities with the fuzzy Delphi method [Volume 22, Issue 56, 2024]
Sammaknejad, Negar Applying Communicational & Observational Approaches in Evaluation of Advertisements [Volume 17, Issue 33, 2018, Pages 31-50]
Sanavifard, Rasool Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain) [Volume 21, Issue 52, 2023, Pages 109-153]
Sanayei, Ali Developing a Tourism Destination Branding Model, Based on Tourist Touch Points [Volume 16, Issue 32, 2017]
Sangari, Negin Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2023, Pages 154-175]
Sangari, Negin Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
Sarikhani, Fateme Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2023, Pages 39-62]
Senfi, Soheila Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]
Sepahvand, Reza Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023, Pages 13-39]
Sepehri, Mohammad Mehdi Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
Sepehr Sadeghian, Nima Creating Shared Value beyond Corporate Social Responsibility (A study of Iranian Enterprises' experiences) [Volume 18, Issue 39, 2019]
Shahabi, Fatemeh Developing a Tourism Destination Branding Model, Based on Tourist Touch Points [Volume 16, Issue 32, 2017]
Shahboodaghian, Mostafa Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]
ShamiZanjani, Mehdi Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2020]
ShamiZanjani, Mehdi Framework for Explaining the Role of Social Media in Customer Experience Management for Hoteling Industry: Systematic Literature Review [Volume 19, Issue 43, 2020, Pages 13-39]
Shariatnejad, Ali Identifying the key factors of success in the growth and development of knowledge-based companies, the effectiveness of policymaking, and managerial policymaking with the Fuzzy Cognitive Map method [Volume 22, Issue 56, 2024]
Sheikh, reza Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2023, Pages 39-62]
Sheikh, Reza Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]
Sheikhi, Narges مدلی برای شبکه ارزش در صنعت بانکداری ایران [Volume 17, Issue 35, 2018]
Shiri, Nematollah Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province [Volume 22, Issue 53, 2023, Pages 196-228]
Shirvani, Tahmaseb How the competencies of marketing managers turn into performance? (Case Study: Football Premier League clubs [Volume 21, Issue 52, 2023, Pages 86-108]
Sobhanifard, Yaser customer service quality investigating provided at the Tehran International Book Fair [Volume 16, Issue 31, 2016, Pages 83-102]
Soleimani, Ghazale Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
Solimanpour, Elaheh The impact of customer to customer interactions on Customer-Oriented Indicators for online shopping websites [Volume 19, Issue 42, 2020, Pages 64-85]
Soltani Far, Ehsan Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
Soltani Tajabadi, Marzieh A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]

T

Taak, Parisa Analysis of export readiness measure of small and medium enterprises in Kermanshah province [Volume 18, Issue 39, 2019]
Tabatabaeenasab, Seyed Mohamad A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
Tabavar, Ali asghar The Impact of Green Marketing on Medical Tourism with the Mediating Role of Technology [Volume 19, Issue 41, 2020, Pages 137-155]
Taghavi fard, Mohammad taghi Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018]
Taghizadeh Joorshari, Mohammad Reza Identify and validate the dimensions and metrics of brand equity [Volume 17, Issue 36, 2018, Pages 57-73]
Taheri, ghazale Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
Talari, Mohammad Developing a model of requirements for the implementation of coopetition strategies [Volume 19, Issue 44, 2021, Pages 69-97]
Talari, Mohammad Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2022, Pages 114-141]
Teimouri, hadi Developing a Tourism Destination Branding Model, Based on Tourist Touch Points [Volume 16, Issue 32, 2017]
Teimouri, Hadi Impact of Buyer Personality on Word-of-Mouth [Volume 16, Issue 32, 2017]
Teimourpour, Babak Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
Torabi, Mohammad Amin Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
Torabi, Mohammad Amin Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach [Volume 21, Issue 51, 2022, Pages 13-42]
Torabi, Mohsen Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
Torkestani, Mohamad Saleh Narrative experience of cognitive marketing researchers in the Islamic Republic of Iran [Volume 20, Issue 48, 2022, Pages 43-60]
Torkestani, Mohammadsaleh Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
Torkestani, Mohammad Saleh Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]

V

Vazife, Zahra Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]
VedadHir, AboAli Transforming the Business Model in the Urban Transportation Industr [Volume 18, Issue 38, 2019]
VedadHir, abuali Explaining the process and developing the strategy control model with a resource-based view in the field of maritime transport: A study with Grounded Theory Method (GTM) [Volume 23, Issue 57, 2024]

Y

Yadollahi, Shahrbanoo Develop a model of customer experience touch points during banking customer journey [Volume 16, Issue 32, 2017]
Yadollahi Farsi, Jahangir Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2022, Pages 13-42]
Yaghoubi, Noormohammad Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]
Yagubi, Noormohammad The Impact of Green Marketing on Medical Tourism with the Mediating Role of Technology [Volume 19, Issue 41, 2020, Pages 137-155]
Yazdani, Hamidreza Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
Yazdani, Hamidreza Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024]
Yazdani, Hamidreza Providing a model for the loyalty of corporate customers of Refah Bank [Volume 22, Issue 56, 2024]
Yazdani, Hamidreza Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory [Volume 23, Issue 57, 2024]
Yazdanshenas, Mehdi Paradoxes Arising From Pursuing Ambidexterity: meta-synthesis approach [Volume 21, Issue 50, 2022, Pages 43-74]

Z

Zahedfar, Kamran The Effect of Actual and Ideal Self-Congruence on Brand Attachment and Continuous Usage (Case Study: Facebook) [Volume 13, Issue 19, 2013, Pages 177-197]
Zali, Mohammad Reza Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2022, Pages 13-42]
Zandi, Mohammad Ehsan Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
Zarei, azim Designing a model for measuring the improvement of brand performance with the fuzzy expert system approach [Volume 18, Issue 40, 2020]
Zarei, Azim Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]
Zarei, Azim Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
Zarei, Ghasem Investigating the impact of sensory marketing on attracting and retaining coffee customers in coffee shops: the moderating role of ethnic identity [Volume 22, Issue 56, 2024]
Zilaie, Razie Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]
Ziyae, Babak Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]