A
-
Aghayee Daghlian, Mohammad
Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
-
Aref Najade, mohsen
Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023, Pages 13-39]
-
Asgarnezhad Nouri, Bagher
The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023, Pages 153-187]
-
Asgarnezhad Nouri, Bagher
Investigating the impact of sensory marketing on attracting and retaining coffee customers in coffee shops: the moderating role of ethnic identity [Volume 22, Issue 56, 2024]
-
Ashrafi, Fatemeh
Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach [Volume 22, Issue 55, 2023]
B
-
Bagheri, Mozhgan
Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
-
Bakhshizadeh Borj, Kobra
Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
E
-
Ebadinia, Hamed
The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023, Pages 153-187]
-
Esfidani, Mohamad rahim
Providing a model for the loyalty of corporate customers of Refah
Bank [Volume 22, Issue 56, 2024]
-
Esgandari, Karim
Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
G
-
Ghafouri, zahra
Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power [Volume 22, Issue 54, 2023]
-
Ghasemian Sahebi, Ali
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
H
-
Hasangholipor Yasory, Tahmoures
Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
-
Hosseini, Aboalhassan
Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
-
Hosseini, Mina
Identifying and prioritizing the factors affecting customer inspiration in online brand communities with the fuzzy Delphi method [Volume 22, Issue 56, 2024]
I
-
Irani, Hamid Reza
Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024]
J
-
Jafari, Aliakbar
Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024]
-
Jahedi, Pedram
Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
K
-
Karimi, Shahla
Conceptualization of green marketing challenges in small and medium businesses [Volume 22, Issue 54, 2023, Pages 117-152]
-
Karimian, Mojtaba
Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024]
-
Khademi Gerashi, Mehdi
Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]
-
Khalil Nezhad, Shahram
Identifying and prioritizing the core capabilities of top apparel platforms in Iran [Volume 22, Issue 56, 2024]
-
Khanlari, Amir
Providing a model for the loyalty of corporate customers of Refah
Bank [Volume 22, Issue 56, 2024]
-
Khodadad Hosseini, Seyed Hamid
Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
-
Khoddami, Soheila
Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
-
Kiani Gohar, Mohammad Hossein
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
-
Kordheydari, Rahil
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
-
Kordheydari, Rahil
Identifying policymakers' cognitive biases in governance strategic decision-making: A metasynthesis approach [Volume 22, Issue 55, 2023]
-
Kordnaeij, Asadollah
Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
-
Kordnaeij, Asadollah
Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024]
M
-
Mehrabian, Ahmad
Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
-
Mohamadifar, Yousef
Conceptualization of green marketing challenges in small and medium businesses [Volume 22, Issue 54, 2023, Pages 117-152]
-
Mohammad shafiee, Majid
The impact of market orientation on brand-consumer congruence: the moderating role of innovation ambidexterity and relationship quality [Volume 22, Issue 56, 2024]
-
Mola Ghalghachi, Maryam
The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023, Pages 153-187]
-
Moradnejadi, Homayoon
Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province [Volume 22, Issue 53, 2023, Pages 196-228]
-
Mousavi, Sayed Najmmedin
Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power [Volume 22, Issue 54, 2023]
-
Mousavi, Sayed Najmmedin
Identifying and prioritizing the factors affecting customer inspiration in online brand communities with the fuzzy Delphi method [Volume 22, Issue 56, 2024]
-
Movaghar, Morteza
Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
-
Movaghar, Morteza
Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach [Volume 22, Issue 55, 2023]
N
-
Naderi Beni, Mahmood
Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules
Case study: ESFAHAN province coffee shops [Volume 22, Issue 55, 2023]
-
Nejat, Soheil
Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
-
Nezami, Arash
Identification and analysis of factors causing and consequences of brand schizophrenia phenomenon with FCM method [Volume 22, Issue 55, 2023]
O
-
Orafaye Jamshidi, Shadi
Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
R
-
Rahgozar, Shakiba
The impact of market orientation on brand-consumer congruence: the moderating role of innovation ambidexterity and relationship quality [Volume 22, Issue 56, 2024]
-
Rezaeinejad, Hadi
Identification and analysis of factors affecting the improvement of the power of brand conversation in social networks with the fuzzy Delphi method [Volume 22, Issue 53, 2023, Pages 148-174]
S
-
Saedi, Abdollah
Explanation and analysis of brand anthropomorphic cognitive mentality in start-up businesses [Volume 22, Issue 55, 2023]
-
Salary Kamangar, Mohammad Amir
Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
-
Salehabadi, Shaghayegh
Identifying and prioritizing the factors affecting customer inspiration in online brand communities with the fuzzy Delphi method [Volume 22, Issue 56, 2024]
-
Sangari, Negin
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
-
Senfi, Soheila
Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]
-
Sepahvand, Reza
Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023, Pages 13-39]
-
Shariatnejad, Ali
Identifying the key factors of success in the growth and development of knowledge-based companies, the effectiveness of policymaking, and managerial policymaking with the Fuzzy Cognitive Map method [Volume 22, Issue 56, 2024]
-
Sheikh, Reza
Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]
-
Shiri, Nematollah
Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province [Volume 22, Issue 53, 2023, Pages 196-228]
Y
-
Yazdani, Hamidreza
Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024]
-
Yazdani, Hamidreza
Providing a model for the loyalty of corporate customers of Refah
Bank [Volume 22, Issue 56, 2024]
Z
-
Zarei, Ghasem
Investigating the impact of sensory marketing on attracting and retaining coffee customers in coffee shops: the moderating role of ethnic identity [Volume 22, Issue 56, 2024]
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