راهبرد فروش برند در صنعت محصولات مصرفی تندگردش

Pages 13-30

Ahmad Roosta; Masoud Javidani

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Model of Behavioral intention and adoption to mobile bank in Bank Saderat Iran

Pages 31-48

Zohre Dehdashti Shahrokh; Sajjad Abdollahpour

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Developing a Model to Identify the Structural relationships between the Brand Personality Congruity, Brand attitude and Perceived Value Dimensions: A Case Study in the Banking industry

Pages 49-64

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Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran

Pages 65-82

Mahdi Dehghani Soltani; Davood Feiz; Ali Reza Motameni; Asadolah Kordnaeij; Azim Zarei

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customer service quality investigating provided at the Tehran International Book Fair

Pages 83-102

Yaser Sobhanifard; Saeid Cheraghali; Seyed mohammad hossein Hosseini; seyed mohammad mahdi mehdikhah

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The analysis of the interactive relationship of parent - child, in shaping attitudes toward TV advertising)Case Study: Food Industry(

Pages 103-118

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?Employee voice: time bomb or brand Ambassadors

Pages 119-139

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