Document Type : مروری

References

  1. دیواندری، علی؛ الهیاری، اشکان؛ و براری، مجتبی (1390). شناسایی و ارزیابی عوامل مؤثر بر تصویر سازمانی با رویکرد تحقیق آمیخته. چشم‌انداز مدیریت بازرگانی، 6 (39)، 33-51.
  2. رحمانی،کمال (1990). بررسی رابطه بین ارزش ویژه برند و تصمیم‌گیری رفتار خرید مشتریان، مطالعه موردی بانک انصار. (پایان‌نامه کارشناسی ارشد). موسسه آموزش عالی غیرانتفاعی مهرالبرز.
  3. شائمی، علی؛ و براری، مجتبی (1390). کانون کنترل و ارتباط دهان‌به‌دهان در میان مصرف‌کنندگان. مدیریت بازرگانی، 3 (8)، 101-114.
  4. کاتلر، فیلیپ؛ و آرمسترانگ، گری (1389). اصول بازاریابی. (ترجمه بهمن فروزنده)، اصفهان: نشرآموخته.
  5. کروبی، مهدی؛ و محمدیان، مجتبی (1388). سنجش دیدگاه گردشگران در مورد اثرگذاری رسانه‌های تبلیغی در دفاتر خدمات مسافرتی. فصلنامه علوم اجتماعی، 12(45)، 63-92.
  6. کشور شاهی، محمدکاظم؛ و رستگار، مهسا (1389). ارتباط ابعاد ارزش ویژه برند و عملکرد شرکت‌های بیمه (در فروش بیمه بدنه خودرو بر اساس الگوی CBBE). دومین کنفرانس بین‌المللی بازاریابی خدمات مالی، پاییز 1389، تهران، ایران.
  7. گیلانی نیا، شهرام؛ و موسویان، جواد (1389). تاثیروفاداری به برند بر ارزش ویژه برند بانک از دیدگاه مشتریان کارت الکترونیکی. فصلنامه مدیریت صنعتی، 5(14)، 103-120.
  8. هرندی، آذین؛ دهدشتی، زهره؛ و صالحی صدقیانی، جمشید (1391). تأثیر ارزش ویژه برند از دیدگاه مصرف‌کننده بر رضایت و وفاداری به برند در صنعت هتل داری (مورد مطالعه: شرکت سرمایه‌گذاری هتل‌های پارس). فصلنامه مطالعات مدیریت گردشگری، 5(17)، 1-32.
  9. Aaker, D. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Na. New York: The Free Press.
  10. Aaker, D. & Biel, A. (1993). Brand Equity & Advertising. New York: Lawrence Erlbaum Associates.
  11. Aaker, D. & McLoughlin, D. (2010). Strategic Market Management: Global perspective. West Sussex: John Wiley & Sons.
  12. Bambauer-Sachse, S. & Mangold, S. (2011). Brand Equity Dilution Through Negative Online Word- of-Mouth Communication. Journal of Retailing and Consumer Services, 18(1), 38–45.
  13. Bauer, H. H., Sauer, N. E. & Exler, S. (2008). Brand Image and Fan Loyalty in Professional Team Sport. Journal of Sport Management, 22(2), 1-25.
  14. Berry, L. L. (2000). Cultivating Service Brand Equity. Journal of the Academy of Marketing Science, 28(1), 128-137.
  15. Berry, L. L. & Seltman, K. D. (2007). Building a Strong Services Brand: Lessons from Mayo Clinic. Business Horizons, 50(3), 199–209.
  16. Biedenbach, G., Bengtsson, M. & Wincent, J. (2011). Brand Equity in the Professional Service Context: Analyzing the Impact of Employee role Behavior and Customer–Employee Rapport. Industrial Marketing Management, 40(7), 1093-1102.
  17. Blankson, C. & Kalafatis, S. P. (1999). Issues and Challenges in the Positioning of Service Brands: A Review. Journal of Product & Brand Management, 8(2), 106-118.
  18. Chin, W. W. (1998). The Partial Least Squares Approach to Structural Equation Modelling. In modern Methods for Business Research, In G. A. Marcoulides, (Ed.), Lawrence Erlbaum Associates (pp.1295-1336), New Jersey: Mahwah.
  19. De Chernatony, L. & Segal-Horn, S. (2003). The Criteria for Successful Services Brands. European Journal of Marketing, 37(7/8), 1095-1118.
  20. Gordon, B. S. (2010). The Impact of Brand Equity Drivers on Consumer-Based Brand Resonance in Multiple Product Setting, )Doctoral dissertation(, Retrieved from ProQuest Dissertations and Theses database (UMI NO. 3462305).
  21. Herr, P. M., Farquhar, R. H. & Fazio, R. H. (1996). Impact of Relatedness on Brand Extensions. Journal of Consumer Psychology, 5(2), 135-159.
  22. Homburg, C., Klarmann, M. & Schmitt, J. (2010). Brand Awareness in Business Markets: When Is It Related to Firm Performance? International Journal of Research in Marketing, 27(3), 201-214.
  23. Im, H. H., Kim, S. S., Elliot, S. & Han, H. (2012). Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective. Journal of Travel & Tourism Marketing, 29(4), 385-403.
  24. Kayaman, R. & Arasli, H. (2007). Customer Based Brand Equity: Evidence from the Hotel Industry. Managing Service Quality, 17(1), 92-109.
  25. Keller, K. L. (1993). Conceptualizing, Measuring and Managing Customer-Based Brand Equity. Journal of marketing, 57(1), 1-22.
  26. Keller, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity. Boston: Pearson Education.
  27. Kerin, R., Hatrtely, S., Berkowitz, E. & Rudelius, W. (2006). Marketing. New York: McGraw Hill.
  28. Kim, J. H. & Hyun, Y. J. (2011). A Model to Investigate the Influence of Marketing-Mix Efforts and Corporate Image on Brand Equity in the IT Software Sector. Industrial Marketing Management, 40(3), 424-438.
  29. Kim, H. B., Kim, W. G. & An, J. (2003). The Effect of Consumer-Based Brand Equity on Firms’ Financial Performance. The Journal of Consumer Marketing, 20(4/5), 335-351.
  30. Kimpakorn, N. & Tocquer, G. (2010). Service Brand Equity and Employee Brand Commitment. Journal of Services Marketing, 24(5), 378–388.
  31. Marinova, S. T., Cui, J. & Marinov, M. A. (2008). Customer Relationships and Brand Equity in China's Banking Services. Administracao Mercadologica Journal, 7(3), 11-27.
  32. Martinez, E. & De Chernatony, L. (2004). The Effect of Brand Extension Strategies upon Brand Image. Journal of marketing, 21(1), 36-50.
  33. Moon, B. J., Park, W. & Choi, S. C. (2010). Relationships among Brand Equity Components: An Exploratory Study of the Moderating Role of Product Type. Journal of Global Academy of Marketing Science, 20(1), 98-108.
  34. Moorman, C., Deshpande, R. & Zaltman, G. (1992). Relationships between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations. Journal of Marketing Research, 29(3), 314-328.
  35. Netmeyer, R., Balaji, K., Pullig, C., Guangping, W., Yagci, M., Dwane, D., Joe, R., & Ferdinand, W. (2004). Developing and validating measures of facets of customer-based brand equity. Journal of Business Research, 57(2), 209-224
  36. O’Cass, A. & Grace, D. (2003). An Exploratory Perspective of Service Brand Associations. Journal of Services Marketing, 17)55(, 452-75.
  37. Oliver, R. L. (1999). Whence Consumer Loyalty?. Journal of Marketing, 63(SI), 33-44.
  38. Panchal, S. K., Mustafa Khan, B. & Ramesh, S. (2012). Importance of Brand Loyalty, Brand Awareness and Perceived Quality Parameters’ in Building Brand Equity in the Indian Pharmaceutical Industry. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 12(2), 81-92.
  39. Pappu, R. & Quester, P. (2007). Does Improved Customer Satisfaction Lead to Increased Brand Equity? An Empirical Examination of Two Categories of Retail Brands. The Journal of Product and Brand Management, 15(1), 4-14.
  40. Rauyruen, P., Miller, K. E. & Groth, M. (2009). B2B Services: Linking Service Loyalty and Brand Equity. Journal of Services Marketing, 23(3), 175–186.
  41. Rego, L., Billet, L., Morgan, M. T. & Neil, A. (2009). Consumer-Based Brand Equity and Firm Risk. Journal of Marketing, 73(6), 47–60.
  42. Schultz, M. & Hatch. M. J. (2006). A Cultural Perspective, in G. E. Schroeder, & M. Salzer, (Eds), Brand Culture, New York: Routledge.
  43. Seric, M. & Saura, I. G. (2012). ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis from Guest Perceptions. Journal of Hospitality Marketing & Management, 21(8), 821-851.
  44. Trusov, M., Bucklin, R. E. & Pauwels, K. (2009). Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site. Journal of Marketing, 73(5), 90–102.
  45. Yoo, B., Donthu, N. & Lee, S. (2000). An Examination of Selected Marketing Mix Elements and Brand Equity. Journal of Academy of Marketing Science, 28(2), 195-21.
  46. Yoo, B. & Donthu, N. (2001). Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale. Journal of Business Research, 52 (1), 1-14.
  47. Zeithaml, V. A. (1981). How Customer Evaluation Processes Differ Between Goods and Services, in J. H. Donnelly and W. R. George, (Eds.), Marketing of Services, Chicago, IL: American Marketing Association

Files

History

  • Receive Date: 29 September 2015
  • Revise Date: 12 September 2024
  • Accept Date: 31 December 2020

Share

How to cite

Statistics