Abouhamzeh, M., & Hejazi, R. (2014). Towards a conceptual framework of corporate citizenship. Journal of Accounting Research, 4(1), 1-19. (In Persian).
Alam, N., & Rubel, A. K. (2014). Impacts of Corporate Social Responsibility on Customer Satisfaction in Telecom Industry of Bangladesh. ABC Journal of Advanced Research, 3(2), 26-38.37-51.
Asadi Katigari, M. J., & Shabgoo Monsef, S. M. (2015). Investigation the relationship between Brand Equity, Customer Satisfaction and Customer Loyalty (Case study: Restaurants of RASHT). GMP Review, 16(3), 467-472.
Bavarsad, B., Rehabilitation, H., & LyâBady, B. (1389). The effect of brand equity on continue and promote the customer relationship in the banking industry. The second International Conference on Financial Services Marketing.
Bontis, N., Booker, L. D., & Serenko, A. (2007). The mediating effect of organizational reputation on customer loyalty and service recommendation in the banking industry. Management Decision, 45(9), 1426â1445.
Cakim I. M. (2010). Implementing word of mouth marketing; New Jersey: Wiley.
Casidy, R., & Wymer. W. (2015). The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector. Journal of Brand Management, 22(2), 117â135.
Fombrun, C. J., & van Riel, C. B. M. (1997). The reputational landscape. Corporate Reputation Review, 1(1/2), 5-13.
Forate, H., Joukar, A., & Banijamali. F. (2014). Provided the positive role model for assessing the factors affecting oral advertisement in management of municipal business (Case study: City of Boroijerd the Ansar Bank). Quarterly Geogafical Journal of Chashmandaze-E- Zagros, 6(19), 143-160. (In Persian).
Gholipour, A. (2007). Sociology of organizations. Tehran: Samt.
Hosseini, S. M., Abolfazli, S. A., & Hillary Rahimi, M. (1388). The effect of brand equity on consumer response (Case Study: Brand of IRANOL). Journal of Business Management Perspective, 32, 28-9. (In Persian).
Hsu, K-T. (2010). The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan. Journal of Business Ethics, 109(2), 189-201.
Javid, M. J., Sadeghi, M., Shafizadeh Kholenjani, M. (2012). The Relationship between Natural Obligations and Citizenship Obligations. Judicial Law Views Quarterly. 17(59), 83-116.
Jeong, H-J. & Koo, Do-M. (2015). Combined effects of valence and attributes of e-WOM on consumer judgment for message and product. Internet Research, 25(1), 2-29.
Khanlari. A. & Doaei Oskoei, M. (2015). Effective factors on reacquiring lost customers in insurance company, Business Management, 7(2), 407-426. (In Persian).
Kotler, P. & Armstrong, G. (2014). Principles of Marketing. (15th Ed.) Harlow: Pearson.
Luiz, J., Celso, H., & Matos, A. (2015). The influence of personal values and demographic variables on customer loyalty in the banking industry. International Journal of Bank Marketing, 33(4), 571-587.
McEachern, M. G. (2015). Corporate citizenship and its impact upon consumer moralisation, decision making and choice. Journal of Marketing Management, 31(3/4), 430â452.
Motameni, A., & Moradi, H. (2012). Brand personality and corporate reputation influences on brand equity formation. Iranian Journal of Trade Studies, 64, 169-192. (In Persian).
Rhmanseresht. H., Rafiei, M., & Kousha, M. (2009). Social responsibility, cross-organizational ethics. Tadbir, 204, 22-26.
Ryu, K., Lee, H. & Kim, W. G. (2012). The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions. International Journal of Contemporary Hospitality Management, 24(2), 200-223.
Sasmita, J. & Suki, N. (2015). Young consumersâ insights on brand equity: effects of brand association, brand loyalty, brand awareness, and brand image. International Journal of Retail & Distribution Management, 43(3), 276-292.
Shirkhodaie, M., Nejat, S., & Akbari, A. (2015). Investigating effects of relationship marketing tactics on customer satisfaction and loyalty (Iran Insurance Company). New Marketing Research, 5(1), 129-148. (In Persian).
Su, L., Swanson, S. R., & Chen, X. (2015). Social responsibility and reputation influences on the intentions of Chinese Huitang Village tourists: mediating effects of satisfaction with lodging providers, International Journal of Contemporary Hospitality Management, 27(8), 1750â1771.
Tsai, Y-H., Joe, S-W., Lin, C-P., Chiu, C-K., & Shen, K-T. (2014). Exploring corporate citizenship and purchase intention: mediating effects of brand trust and corporate identification. Business Ethics: A European Review. 24(4), 361-377.
Valor, C. (2005). Corporate Social Responsibility and Corporate Citizenship: Towards Corporate Accountability. Business and Society Review, 110(2), 191-212.
Walters, G., & Chadwick, S. (2009). Corporate citizenship in football: delivering strategic benefits through stakeholder engagement. Management Decision, 47(1), 51â66.
Wang, C-J. (2014). Do ethical and sustainable practices matter?", International Journal of Contemporary Hospitality Management, 26(6), 930 â 947.
Walsh, G., Beatty, S. E., & Holloway, B. B. (2015). Measuring client-based corporate reputation in B2B professional services: scale development and validation. Journal of Services Marketing, 29(3), 173-187.
Yu, T-W. & Tseng, L-M. (2016). The role of salespeople in developing life insurance customer loyalty. International Journal of Retail & Distribution Management, 44(1), 22-37.
)