Presenting a model for choosing strategies to overcome the challenges of digital platforms’ launch: an approach based on CSF and KSF

Document Type : Original Article

Authors

1 MSc Degree in International Entrepreneurship Entrepreneurship Faculty, University of Tehran, Tehran, Iran

2 Assistant Professor and Faculty Member, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran.

3 Professor and Faculty Member, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran.

10.48308/jbmp.2024.235571.1604

Abstract

Objective: This research aims to develop a model that aligns competitive strategies with strategic goals for launching B2B software platforms. By addressing critical success factors (CSFs) and transforming them into key success factors (KSFs), businesses can create a competitive advantage during the launch phase.
Method: A systematic literature review was conducted to identify strategic goals and strategies relevant to the launch stage of digital platforms. The Interpretive Structural Modeling (ISM) method was then used to analyze the relationship between CSFs, KSFs, and strategic goals.
Findings: The research distinguished the unique roles of CSFs and KSFs in platform success, identifying two types of CSFs. It also explained the connection between CSFs and KSFs. Eight strategies were identified that help overcome the "chicken-and-egg" challenge by converting it into KSFs. These KSFs are directly linked to seven strategic goals for the launch phase. A direct relationship between the strategies and goals was established.
Conclusion: This study provides a structured model for selecting launch strategies aligned with strategic goals, emphasizing the crucial alignment between CSFs and KSFs. This model serves as an effective guide for managers and platform owners in B2B software platforms, helping them choose appropriate strategies during the launch phase to ensure platform success.

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Journal of Business Management Perspective
Volume 23, Issue 58 - Serial Number 89
September 2024
Pages 78-99

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History

  • Receive Date: 05 May 2024
  • Revise Date: 10 October 2024
  • Accept Date: 13 October 2024

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