Abbaszadeh, A., & Yazdani, N. (2019). Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex. New Marketing Research Journal, 9(4), 77-96. (In Persian) doi: 10.22108/nmrj.2020.119585.1913
Aghakhani, B., Shibani Amin, A., Asgarnezhad Nouri, B., Bagher, Beigi Firouzi, Allahyar. (2023). Presenting the acceptance model of electronic marketing channels during Covid-19. Iranian Rubber Industry, 27(108), 55-72. (In Persian)
Asgarnezhad Nouri, B., Saebniya, S., & Mohammadi Soltanabad, R. (2019). Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry. New Marketing Research Journal, 9(3), 19-42. (In Persian) doi: 10.22108/nmrj.2019.115919.1649
Bakhtiari bastaki,, S., Ghafari ashtiani,, P., Hamidizadeh,, A., & Sanavi Fard,, R. (2021). Modeling Factors Affecting Perceived Deception of Advertising in Social Networks with a Structural-Interpretive Approach. Business Intelligence Management Studies, 9(34), 273-302. (In Persian) doi: 10.22054/IMS.2021.56141.1839
Bishop Sophie (2018) “Vlogging Parlance”, Micro celebrity Around the Globe, ISBN: 978-1-78756-750-4 (eISBN: 978-1-78756-749-8)
Ding Yi & Duffy V. & Qu Q., & Cao Y., (2018) “Attention for web directory advertisements: A top-down or bottom-up process?” International Journal of Human-Computer Interaction, Volume 35, Issue 1.
Gao, P., Meng, F., Mata, M. N., Martins, J. M., Iqbal, S., Correia, A. B., ... & Farrukh, M. (2021). Trends and future research in electronic marketing: A bibliometric analysis of twenty years. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1667-1679.
Goodrich Kendall, (2011) “Anarchy of effects? Exploring attention to online advertising and multiple outcomes”, Psychology & Marketing, Volume 28, Issue 4
Hosseini, S., rahimi sarshabaderani, G., & Nazari, R. (2023). Analysis of the dimensions and dimensions of web marketing; Iran and Spain football clubs.. Strategic Studies on Youth and Sports, 21(58), 347-366. (In Persian) doi: 10.22034/ssys.2022.1985.2407
Jganjgava, K. (2023). Internet Marketing as an Effective Instrument for the Development of Companies in the Era of Sustainable Marketing. In Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing (pp. 344-354). IGI Global.
Kisiołek, A., Karyy, O., & Нalkiv, L. (2021). The utilization of Internet marketing communication tools by higher education institutions (on the example of Poland and Ukraine). International Journal of Educational Management, 35(4), 754-767.
Kurbatova Y. & Lotova DK. & Pushkar Al. (2017) “Analysis of factors of attracting and retaining the attention of users on the internet environment AHAπ13A”
Kyriakopoulou, E., Kitsios, F., & Kamariotou, M. (2019, May). Analyzing Consumers’ Behavior and Purchase Intention: the case of Social Media Advertising. In Proceedings of the 8th International Symposium and 30th National Conference on Operational Research, Patras, Greece (pp. 16-18)
Lim, W. M., Gupta, S., Aggarwal, A., Paul, J., & Sadhna, P. (2021). How do digital natives perceive and react toward online advertising? Implications for SMEs. Journal of Strategic Marketing, 1-35.
Lina, L. F., & Ahluwalia, L. (2021). Customers’ impulse buying in social commerce: The role of flow experience in personalized advertising. Jurnal Manajemen Maranatha, 21(1), 1-8.
Malesev, S., & Cherry, M. (2021). Digital and social media marketing-growing market share for construction SMEs. Construction Economics and Building, 21(1), 65-82.
Manjuladevi, M. V., & Periyasamy, P. (2023). A Survey On Digital Marketing And Its Implications. Ncsdsge–2023, 289.
Manjuladevi, M. V., & Periyasamy, P. (2023). A Survey On Digital Marketing And Its Implications. Ncsdsge–2023, 289.
Mirahmadi, Munirsadat, Shirmohammadi, Yazdan, & Jalali, Syed Mehdi. (2022). Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory. Journal of Marketing Management, 16(53), 69-86. (In Persian)
Morovati Sharifabadi, Ali, & Dehghan Menshadi, Sajedeh. (2021). The Growth and Success of Dynamic Internet Businesses. NEW MARKETING RESEARCH JOURNAL, 11(4 (43)), 191-210. (In Persian)
Najafi Andarvar, Mohammad Nabi, Farvardinpour Abbas (2021) Investigating the effect of institutional ownership on the relationship between risk-taking and financial performance in companies listed on the Tehran Stock Exchange. Kankash Management and Accounting, 3(1), 29-44. (In Persian)
Olson, E. M., Olson, K. M., Czaplewski, A. J., & Key, T. M. (2021). Business strategy and the management of digital marketing. Business horizons, 64(2), 285-293.
Peter, M. K., & Dalla Vecchia, M. (2021). The digital marketing toolkit: a literature review for the identification of digital marketing channels and platforms. New trends in business information systems and technology: Digital innovation and digital business transformation, 251-265.
Rasoolipoor,Emamifar Seid Nezamdin (2019) studying Commercial Advertising excutive tricks emphasizing interactive art 2000-2017 years. Jahani Resaneh27(14) p.p 50-74.
Taylor, C. R., & Carlson, L. (2021). The future of advertising research: New directions and research needs. Journal of Marketing Theory and Practice, 29(1), 51-62.
Zakerian, A., jalali farahani, M., & Takali, H. (2019). An Investigation of the Impact of Internet Advertising Factors on Behavior of Sport Consumers. Sport Management Journal, 11(1), 107-118. (In Persian) doi: 10.22059/jsm.2019.230985.1820
Zandilak, Marzieh. (2021). The impact of digital marketing on consumer buying behavior. The 7th International Conference on Management and Humanities Research in Iran, 1(7), 21-33. (In Persian)
Žitkienė, R., Girčys, V., Zitke, M., & Bartuševičienė, I. (2021). Model of impact of social networks on internet marketing of enterprises.
)