توسعه الگوی قابلیت بداهه‌گرایی در شرکت‌های فناورانه عراق

نوع مقاله : علمی - پژوهشی

نویسندگان

1 دانشجوی دکتری بازاریابی، گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران.

2 دانشیار گروه مدیریت، دانشکده علوم اداری و اقتصاد ، دانشگاه اصفهان، اصفهان، ایران.

10.48308/jbmp.2025.236880.1633

چکیده

پژوهش حاضر با هدف بسط الگوی قابلیت‌های بداهه‌گرایی در شرکت‌های فناورانه در عراق انجام شد. روش پژوهش کیفی می‌باشد. جامعه پژوهش شامل مدیران ارشد و کارشناسان شرکت‌های فناورانه؛ با قدمتی حدود 10 سال از تجربه حضور رسمی در کشور عراق دارند که نمونه آماری پژوهش در بخش کیفی با 12 نفر از کادر مدیریت و کارشناسان و مدیران ارشد حوزه شرکت‌های فناورانه فعال در حوزه ارتباطات در عراق مصاحبه گردید. گردآوری اطلاعات با مصاحبه نیمه ساختاریافته انجام شد. داده های بدست آمده در بخش کیفی با نظریه داده بنیاد و کدگذاری باز و محوری تحلیل شد. ابزار بررسی روایی و پایایی پرسشنلمه نیز بررسی روایی صوری و پایایی بازآزمون بود. پس از تحلیل یافته‌های بخش کیفی، براساس مدل نظریه داده بنیاد عوامل علی عبارتند از عوامل سازمانی، عوامل حمایتی و عوامل ساختاری. عوامل زمینه عبارتند از تحلیل محیطی و یادگیری بداهه. پدیده محوری که قابلیت بداهه گرایی است عبارتست از قابلیت های فردی قابلیت های اجرایی و قابلیت های مدیریتی. عوامل مداخله‌ای عبارتد از عوامل داخلی در اجرا و عوامل خارجی. راهبردها عبارتند از بازارگرایی و نوآوری مستمر. پیامدها شامل عملکرد تجاری و عملکرد داخلی می‌شود.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

The expansion of strategic improvisation capabilities in knowledge-based companies in Iraq

نویسندگان [English]

  • َAli Al-Saedi 1
  • Ali Kazemi 2
  • Azarnoush Ansari 2
1 Ph.D. student of Marketing, University of Isfahan, Isfahan, Iran.
2 Associate Professor of Management Department, University of Isfahan, Faculty of Administrative Sciences & Economics, Isfahan, Iran.
چکیده [English]

This study aims to expand the model of improvisation capabilities in technological startups companies in Iraq. The research method is qualitative. The statistical population includes senior managers and experts of technological companies; With an 10 years of official presence and experience in startups in Iraq, the statistical sample of the research in the qualitative part was interviewed with 12 people from the management staff and experts and senior managers of technological companies active in the field of communication in Iraq. The data collection tool was a semi-structured and in-depth interviews. The data obtained in the qualitative section were analyzed with foundational data theory and open and axial coding. The tool to check the validity and reliability of the questionnaire was to check the face validity and retest reliability. After analyzing the findings of the qualitative part, based on the grounded theory model of the foundation, the causal factors include organizational factors, support factors and structural factors. Contextual factors include environmental analysis and improvisational learning. The main phenomenon which is the improvisational ability consists of individual abilities, executive abilities and managerial abilities. Intervening conditions include internal factors in implementation and external factors. Strategies include market orientation and continuous innovation. Consequences include business performance and internal performance.

کلیدواژه‌ها [English]

  • Improvisation
  • improvisation capability
  • technological startups companies
  • foundational data theory
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