امیر شاهی، میر احمد؛ و سفیانیان، معصومه (1386). شناسایی موانع و محدودیت های اجرای بازاریابی رابطه مند در شرکت های بیمه دولتی در ایران. مجله مدیریت بازاریابی، شماره 2، 1-16.
امینی، محمدتقی؛ و سهرابی، شهاب (1389). بررسی تاثیر جنسیت بر میزان وفاداری مشتریان با استفاده از رویکرد بازاریابی رابطه‌مند. مجله مدیریت توسعه و تحول، شماره 4، 73-83.
حمیدی زاده، محمدرضا؛ کریمی علویجه، محمدرضا؛ و رضایی، مرتضی (1391). بررسی روابط ابعاد شخصیت و ارزش ویژه برند و نقش تعدیل گری صفات اخلاقی. فصلنامه علمی-پژوهشی تحقیقات بازاریابی نوین، دوره 2، شماره 3، 35-50.
دادگر، یداله. (1385). اخلاق بازرگانی (و کسب وکار) از منظر اقتصاد و اقتصاد اسلامی. پژوهشنامه بازرگانی، شماره 38، 94-100.
رضایی، مرتضی (1391). بررسی اثر صفات‌اخلاقی بر ابعاد شخصیت و خلق ارزش‌ویژه برند. (پایان نامه ارشد). دانشگاه شهید بهشتی، تهران.
رﻧﺠﺒﺮﯾﺎن، بهرام؛ و براری، مجتبی (1388). ﺑﺎزارﯾﺎﺑﯽ راﺑﻄﻪ ﻣﺸﺘﺮیﻣﻨﺪ، روﯾﮑﺮدی برای بهبود رضایت مشتریان. ﭘﮋوﻫﺸﻨﺎﻣﻪی ﻣﺪﯾﺮﯾﺖ اﺟﺮاﯾﯽ، دوره 9، شماره2، 63-82.
عزیزی، شهریار (1392). متغیرهای میانجی، تعدیل گر و مداخله گر در پژوهشهای بازاریابی: مفهوم، تفاوتها، آزمونها و رویه های آماری. فصلنامه علمی-پژوهشی تحقیقات بازاریابی نوین، دوره 3، شماره 2، 157-176.
عزیزی، شهریار؛ جمالی کاپک، شهرام؛ و رضایی، مرتضی (1391). بررسی ارتباط بین ارزش ویژه برند با همخوانی شخصیت برند و مشتری. فصلنامه علمی-پژوهشی تحقیقات بازاریابی نوین، دوره 2، شماره 4، 155-172.
Aaker, J., Fournier, S., & Brasel, S.A. (2004). When Good Brands do Bad. Journal of Consumer Research, 31, 1-16.
Aaker, J. L., Benet-Martinez, V., & Garolera, J. (2001). Consumption of Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs. Journal of Personality and Social Psychology, 81, 492−508.
Aaker, J.L. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34, 347-356.
Allen, N. J., & Meyer, J. P. (1990). The Measurement and Antecedents of Affective, Continuous, and Normative Commitment to the Organization. Journal of Occupational Psychology, 63(1), 1-18.
ArunKumar, S. (2014). An Empirical Study: Relationship between Employee Motivation, Satisfaction and Organizational Commitment. Int. J. Manag. Bus. Res., 4(2), 81-93.
Bagozzi, R. P., & Yi, Y. (1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Science, 16, 74-94.
Barnes, J. G., & Howlett, D. M. (1998). Predictors of Equity in Relationships between Financial Services Providers and Retail Customers. International Journal of Bank Marketing, 16(1), 15-23.
Bartels, R. (1967). A Model for Ethics in Marketing. Journal of Marketing, 31, 20-26.
Cronbach, L. J. (1951). Coefficient Alpha and the Internal Structure of Tests. Psychometrika, 16, 297-334.
Dennis, I. (2007). Halo effects in grading student projects. Journal of Applied Psychology, 92(4), 1169–1176.
Fornell, C., & Larcker, D. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18, 39-50.
Fullerton, G. (2003). When does Commitment Lead to Loyalty?. Journal of Service Research, 5(4), 333-344
Geuens, M., Weijters, B., & Wulf, K. D. (2009). A New Measure of Brand Personality. Intern. J. of Research in Marketing, 26, 97–107.
Gruen, T., Summers, J., & Acito, F. (2000). Relationship Marketing Activities, Commitment, and Membership Behavior in Professional Associations. Journal of Marketing, 64(3), 34-49.
Hennig-Thurau, T., Gwinner, K.P., & Gremler, D.D. (2002). Understanding Relationship Marketing outcomes. Journal of Service Research, 4(3), 230-247.
Huang, M.H. (2008). The Influence of Selling Behaviors on Customer Relationships in Financial Services. International Journal of Service Industry Management, 19(4), 458–473.
Jacoby, A., & Kyner, D. (1973). Brand Loyalty vs Repeat Purchasing Behavior. Journal of Marketing Research, 10, 1-9.
Jean-Ruel, E. (2008). The Effect of Ethical Attributes on Brand Personality and Consumer-Brand Relationships (Master dissertation). Retrieved October 20, 2012 from http://www.collectionscanada.gc.ca/obj/thesescanada/vol2/002/MR 45302.PDF
Jones, M., & Reynolds, K. (2005). The Role of Retailer Interest on Shopping Behavior. Journal of Retailing, XXX (XXX), 1-13.
Joyner, B. E., & Payne, D. (2002). Evolution and Implementation: A Study of Values, Business Ethics and Corporate Social Responsibility. Journal of Business Ethics, 41(4), 297–311.
Kotler, P., Armstrong, G., Saunders, J., & Wong, V. (1999). Principles of Marketing. Prentice-Hall, Upper Saddle River, New Jersey.
Kotler, P., Setiawan, I., & Kartajaya, H. (2010). Marketing 3.0: From Products to Customers to the Human Spirit, Danesh Ofogh Publication, translated by: Ebrahimi, A., AAli, S., zende, A.B., & Ashrafi, E.A., Industrial Management Organization in Tabriz city of Iran (2011), pp. 22-24.
Lee, H., & Kang, M. S. (2010). The Impact of Brand Transgressions on Relationship Strength: Moderating Roles Of Brand Personality And Consumer Loss Type. Proceedings of the Academy of Marketing Studies, 15(1), 29-35.
Leonidas, C. L., Kvasova, O., Leonidou, C. N., & Chari, S. (2012). Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics. Journal of Business Ethics. Retrieved October 20, 2012 from http://link.Springer.com/content/pdf/10.1007%2Fs105 51-012-1267-9.
Leonidou, L.C., Leonidou, C.N., & Kvasova, O. (2012). Cultural Drivers and Trust Outcomes of Consumer Perceptions of Organizational Unethical Marketing Practices. European Journal of Marketing, 46(x), xx-xx.
Nobre, H. M., Becker, k., & Brito, C. (2010). Brand Relationships: A Personality-Based Approach. J. Service Science & Management, 3, 206-217.
Porter, L., Steers, R., Mowday, R., & Boulian, P. (1974). Organizational Commitment, Job Satisfaction, and Turnover among Psychiatric Technicians. Journal of Applied Psychology, 59, 603-609.
Reichheld, F., & Sasser, W. E. (1990). Zero Defections: Quality Comes to Services. Harvard Business Review, 68, 301-307.
Slack, F.J., Orife, J.N., & Anderson, F.P. (2010). Effects of Commitment to Corporate Vision on Employee Satisfaction with their Organization: An Empirical Study in the United States. International Journal of Management, 27(3), 421-579.
Sung, Y., & Campbell, W. K. (2009). Brand Commitment in Consumer– Brand Relationships: An Investment Model Approach. Journal of Brand Management, 17, 97–113.
Yoon, C. (2010). The Significance of Relationship Equity and Its Impact on Affective Commitment and Behavior Loyalty in the Professional Spectator Sport Setting (Doctoral dissertation). Available from Proquest database.
)