روستا، احمد. (1386). مقاله بازاریابی علمی و عملی برای بانکها، ماهنامه اقتصاد ایران، آبان 1386
مقیمی، سیدمحمد ؛ کیماسی، مسعود (1390). بازاریابی خدمات بانکی، انتشارات دانشگاه تهران
Ambler, T., Kokkinaki, F, Puntoni, S. (2004). Assessing Marketing Performance: Reasons for Metrics Selection, Journal of Marketing Management, 20, 475-498
Anderson, E.W., C. Fornell, & D.R. Lehman (1994). Customer Satisfaction, Market Share and Profitability: Findings from Sweden. Journal of Marketing, 58 (July), 53-66
Clark, Bruce H. (1999), Marketing Performance Measures: History and Interrelationships, Journal of Marketing Management, 15, 711-732
Collis, D.J. (1991). A Resource-Based Analysis of Global Competition: The case of the Bearings Industries. Strategic Management Journal, 12 ( Summer), 49-68.
Cooper, M.C, Lambert, D.M & Pagh, J.D. (1997). Supply chain management: more than a name for logistics. The International Journal of logistics Management,8, 1- 14
Danaher, P.J., R.T. Rust (1996) Determining the Optimal Return on Investment for an Advertising Campaign. European Journal of Operational Research, 95, (3), 511-521
Angulo, L. Fernando and Josep Rialp (2006), The effect of Marketing Efficiency, Brand Equity and Customer Satisfaction on Firm Performance:An Econometric Model and Data Envelopment Approach, Proceeding of the VIII International Conference AIDEA-GIOVANI, Milan (Italy).
Grant, R.M. (1991). The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review, 33, (3), 114-135.
Greenyer A, (2006). Measurable Marketing: a Review of Development in Marketing’s Measurability, Journal of Business & Industrial Marketing, 21, (4), 239-242
Jedidi, K., C.F. Mela, and S. Gupta (1999). Managing Advertising and Promotion for Long-Run Profitability. Marketing Science, 18(1), 1-22.
Kumar, V. (2008), Managing Customers for Profit, Upper Saddle River, NJ, Wharton School Publishing. Customer Lifetime Value: The Path to Profitability, The Netherlands: NOW Publishers, Inc.
McGrath AJ, (1992) The Management of Marketing Productivity, The Journal of Business & Industrial Marketing, 7 ,(4), 49-54
Merrilees, Bill., Sharyn Rundle-Thiele, Ashley Lye (2010), Marketing capabilities: Antecedents and implications for B2B SME performance, Industrial Marketing Management.
Miller A, Cioffi J, (2004). Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard, Journal of Advertising Research, 44 (3lloohyl)
Morgan NA, Clark BH, Gooner R, (2002). Marketing productivity, Marketing Audits, and System for Making Performance Assessment Integrating Multiple Perspectives, Journal of Business Research, 55, 363-375
Morgan, Neil., Douglas W. Vorhies, Charlotte H. Mason,(2009). Market orientation, market capabilities, and firm performance, Strategic Management Journal, 30, 909–920
Munoz T, (2005), Achieving marketing ROI – Finally, Handbook of Business Strategy, Emerald Group Publishing, 81-84
Petersen, A., McAliste, L., Reibstein, D., Winer, R. & Atkinson G. (2009), Choosing the Right Metrics to Maximize Profitability and Shareholder Value, Journal of Retailing , 85, 95-111
O’Sullivan, D. (2006). The measurement of marketing performance in IRISH Firms, Department of Management and Marketing, University College Cork, Cork, Ireland
Rust, Roland T., Tim Ambler, Gregory S. Carpenter, V. Kumar & Rajendra K. Srivastava (2004), Measuring Marketing Productivity: CurrentKnowledge and Future Directions, Journal of Marketing, 68 (4), 76–89
Sheth, J.N., R.S. Sisodia (1995). Feeling the Heat: Making Marketing More Productive. Marketing Management, 4, (2), 8-23.
Stewart, D. (2009), Marketing accountability: Linking marketing actions to financial results, Journal of Business Research, 62, 636-643
Srivastava, R.K., L. Fahey, and H.K. Christensen (2001). The Resource-Based View and Marketing: The Role of Market-Based Assets in gaining Competitive Advantage. Journal of Management, 27, 777-802.
Van Waterschoot, W., C. Van den Bulte (1992). The 4P Classification of the Marketing Mix Revisited. Journal of Marketing, Volume 56 (October), 83-93.
Woodburn D, (1999). Benchmarking Marketing Processes for Performance Improvement: A new approach from the Chartered Institute of Marketing, Journal of Marketing Management, 15(8).
Woodburn D. (2005). Marketing Measurement: Action Model Research, Cranfield School of Management Return on Marketing Investment Best Practise Research Club.
Yeniyurt S. (2003). A Literature review and Integrative Performance Measurement Framework for Multinational Companies, Marketing Intelligence and Planning, 21(3), 134-142
)