راهبرد فروش برند در صنعت محصولات مصرفی تندگردش

Document Type : علمی - پژوهشی

Authors

• Ahmad Roosta ¹
• Masoud Javidani ²

¹ Assistant Prof., Faculty of Business and Management, Shahid Beheshti University, Tehran, Iran

² Ph.D. Student in Marketing Management, Faculty of Business and Management, Shahid Beheshti University, Tehran, Iran(Corresponding Author)

Keywords

• antecedents of sales strategy
• brand sales strategy
• FMCG
• Grounded theory
• sales strategy dimensions