Document Type : علمی - پژوهشی


  1. . Alvarez, A.B. & Casielles, R.V. (2005). Consumer Evaluations of Sales Promotion: The Effect on Brand Choice. European Journal of Marketing, 39(1), 54-70.
  2. Aryanfar, M. (2014). The effect on the behavior of individual motivation to share knowledge with respect to the moderating role of values (case study: virtual community of iede shahr). Master's thesis, Farabi campus of Tehran University. (in persian).
  3. Amirshahi, M. A. & Abbasian, F. (2007). The effect of consumers perceptions of the brand on the reaction they. Social Humanity Science Journal, 7, 30-52.
  4. Baldauf, A., Karen, S. C. & Gudrun, B. (2009). Performance Consequences of Brand Equity Measurement: Evidence from Organizations in the Value Chain. Journal of Product&Brand Management, 12(4), 220–36.
  5. Cretu A. E. & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36, 230 – 240.
  6. Dawes, J. (2004). Assessing the Impact of Very Successful Price Promotion On Brand, Category And Competitor Sales. Journal of Product & Brand Management, 13(5), 303-314.
  7. Duncan, T. & Moriarty, S. E. (2007). A communication-based marketing model for managing relationships, Journal of Marketing, 62(2), 1-13
  8. Hoseini, M.H. & Moezzi, H. (2015). Exploring Impact of Marketing Mix on Brand Equity in Insurance Indusrtry (Case study; Asia Insurance Firm, Iran), Journal of Asia Scientific Research, 5(1), 38-45.
  9. Hakansson, H. & Waluszewski, A. (2005). Developing a New Understanding of Markets: Reinterpreting the 4Ps. The Journal of Business & Industrial Marketing, 20(2), 110-117.
  10. Hartman, K.B. & Spiro, R. L. (2005). Rcapturing Store Image in Customer-Based Store Equity: A Construct Conceptualization. Journal Of Business Research, V. 58, Pp. 1112-1120.
  11. Jafarpour, M. & BeheshtiZavare, M. R. (2011). The effect of elements of mixed marketing on brand equity in industry retail. Journal of Commercial Surveys, 49, 20-35.
  12. Katler, F. & Armstrang, G. (2007). Principls of Marketing. (Edition7), Forouzande, B (Translator), Tehran: Amoukhte
  13. Keller, K.L. (2001). Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands. Marketing Management, 10(1), 15-19.
  14. Keränen, J., Jalkala, A. & Salminen R., (2010). Towards an Integrative Framework of B2B Branding – A Bibliometric Study and Conceptual Analysis. Proposal for a Competitive paper in IMP, conference, Budapest
  15. Kim, Y. (2006). Do South Korean companies need to obscure their country-of-origin image? A case of Samsung. Corporate communications: An International Journal, 11(2), 126-137.
  16. Lee, J. S. & Back, K. J. (2010). Reexamination of attendee-based brand equity. Tourism Management, 31(3), 395-401
  17. Malhoutra, N. (2015). Marketing Researcher, (Edition2), K. Heidarzade, & B. Teymourpour (Translator), Tehran: Mehraban.
  18. Martinez, L. (2009). Brand extension feedback: The role of advertising. Journal of Business Research¸ 62¸ 305–313.
  19. Moradi, H. & Zarei, A. (2011). Country of Origin Image and brand equity formation of electronic goods. Journal of New Marketing Research, 1(3), 109-128.
  20. Pan, Y. & George, M. Z. (2006). Determinants of Retail Patronage: A Meta-Analytical Perspective. Journal of Retailing, 82(3), 229–43.
  21. Papadopoulos, N. & Heslop, L. A. (1993). Product-Country Images; Impact and role in International Marketing, Journal of International Marketing, 3(2), 107-109.
  22. Ranjbarian, B. & Gholizadeshoghlabad, R. (2008). Country of Origin influence on customer purchase Decision. Journal knowledge Management, 81, 37-56.
  23. Ranjbarian, B., Mahmoudi, E. & Ghasemi, A. (2013). The effect of country of origin of brand on brand equity. Marketing Management, 18, 63-74.
  24. Sanyal, Sh. N. & Datta, S. K. (2011). The effect of country of origin on brand equity: an empirical study on generic drugs. Journal of Product and Brand Management, 20(2), 130–140.
  25. Schnettler, B., Ruize, D., Sepulveda, O., & Sepulveda, N. (2008). Importance of the country of origin in food consumption in a developing country. Food Quality and Preference, 19, 372-282
  26. TaghiAmini, M. & Ahmadinejad, m & Rezaei, M. (2012). Brand value added in middelman and supplier strategic relationships. Journal of Strategic Management Studies, 2, 111-129.
  27. Vrontis, D. &Thrassou, A. (2007). Adaptation vs. Standardization in international marketing – the country-of-origin effect. Innovative Marketing, 3(4), 7- 20.
  28. Webster, F. (2000). Understanding the Relationships among Brands, Consumers, and Resellers. Academy of Marketing Science, 28(1), 17-23.
  29. Zeugner-Roth, K. P. & Diamantopoulos, A. (2009). Advancing the country image construct: Reply to sameiee’s commentary. Journal of Business Research, 63(4), 446-449
  30. Yoo, B., Donthu,N & Lee, S. (2000). An Examination of Selected Marketing Mix Elements and Brand Equity. Journal of the Academy of Marketing Science, 28, 196-211.