محبوبیت روزافزون شبکه‌های‌اجتماعی در سال‌های اخیر منجر به پیدایش یکی از زیرشاخه‌های تجارت‌الکترونیک به نام تجارت‌اجتماعی شده‌است. هدف این پژوهش استفاده از رویکرد مرور نظاممند ادبیات به‌منظور ایجاد تصویری واضح با تطبیق و مقایسه نتایج مطالعات انجام شده این حوزه تا 2019 میلادی و مشخص ساختن تفاوت‌های آن با مدل‌های تجارت‌الکترونیک بوده‌است. بدین منظور از پروتکل تحقیق طراحی شده‌ای که شامل پیش زمینه، سؤالات تحقیق، راهبرد جستجو، فرایند انتخاب مطالعات، بررسی کیفیت مطالعات، استخراج داده‌ها و ترکیب در این پژوهش استفاده شده‌است. در قدم جستجوی خودکار و دستی مجموعاً 65 و نهایتاً با اعمال بخش بررسی کیفیت مطالعات مجموعاً 35 مطالعه وارد مرحله استخراج و ترکیب داده‌ها شده‌است. یافته‌ها، ارزیابی‌ها و تلفیق نتایج این حوزه بیانگر گذر از مرحله آشنایی و کاربرد و ورود به مرحله بهبود کیفیت مدل‌های این حوزه است. علاوه بر این یافته‌های پژوهش حاضر نشان می‌دهد بُعد مردمی با موضوع‌های رفتاری مانند قصدخرید و اعتماد در کنار بُعد تجارت همانند وب‌سایت‌های تجارت‌الکترونیک بیشترین تمرکز را در ادبیات تجارت‌اجتماعی به خود اختصاص داده‌است و این درحالی است که ظرفیت‌ها و ویژگی‌های منحصر‌به‌فرد تجارت‌اجتماعی مانند بکارگیری دانش موجود در شبکه‌های‌اجتماعی برای کارآفرینان سایبری در دسترس است که باید در بهره‌برداری از فرصت‌های این حوزه بکاربست.
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