توسعه الگوی ارزیابی آمادگی صادرات برای شرکت‌های کوچک و متوسط ایران

نوع مقاله : علمی - پژوهشی

نویسندگان

1 دانشگاه آزاد اسلامی واحد دبی

2 دانشگاه شهید بهشتی

3 دانشگاه آزاد اسلامی واحد علوم تحقیقات

چکیده

پژوهش حاضر با هدف طراحی الگوی ارزیابی آمادگی صادرات برای شرکت‌های کوچک و متوسط ایران انجام شده است. به جهت عدم کفایت مدل­های ارائه شده در ادبیات موجود برای تبیین مفهوم آمادگی صادرات، از روش پژوهش کیفی مبتنی بر رویکرد داده­بنیاد از نوع نظامند استفاده شد. جامعه آماری این تحقیق را خبرگان، مدیران، مشاوران و صاحبنظران مرتبط با شرکت‌های کوچک و متوسط تشکیل می‌دهند که از بین آنها 25 نفر برای‌گردآوری اطلاعات از طریق مصاحبه عمیق نیمه­ساختاریافته برگزیده شدند. تجزیه و تحلیل داده­ها منجر به شناسایی مقوله­های فرعی و محوری و همچنین روابط بین آنها در قالب مدل پارادایمی ارزیابی آمادگی صادرات شامل مقوله محوری (آمادگی صادرات- 5مقوله)، شرایط علی (۲مقوله)، شرایط مداخله­گر (6مقوله)، راهبردها (5مقوله)، عوامل زمینه­ای (۲مقوله) و پیامدها (5مقوله) گردید. از تحلیل یافته­های این پژوهش اینگونه استنباط می‌شود که پیاده­سازی و ارتقاء آمادگی صادرات شرکت‌های کوچک و متوسط مستلزم برنامه­ریزی صحیح برای تمامی عوامل شناسایی شده پیرامون آن می­باشد

عنوان مقاله [English]

Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises

نویسندگان [English]

  • Hamidreza Pourmirza 1
  • Ahmad Roosta 2
  • Kambiz Heidarzadeh 3
  • Abdevali Abdolvand 3
1 azad eslamic university
2 Shahid Beheshti University
3 Islamic Azad University
چکیده [English]

  Objective: The aim of this study was to develop an export readiness assessment model for SMEs in Iran.
Methodology: Due to the inadequacy of the models presented in the literature to explain the concept of export readiness, a qualitative research method based on a system-based data approach was used. The statistical population of this study consists of experts, managers, consultants and experts related to small and medium enterprises, of which 25 people were selected to collect information through in-depth semi-structured interviews.
Finding: Data analysis led to the identification of secondary and pivotal categories as well as the relationships between them in the form of a paradigmatic model of export readiness assessment including pivotal category (export readiness-5categories), causal conditions (2categories), intervening condition (6categories), strategies (5categories), background factors (2categories) and consequences (5categories).
Conclution: From the analysis of the findings of study, it is inferred that the implementation and promotion of export readiness of small and medium enterprises requires proper planning for all identified factors around it.

کلیدواژه‌ها [English]

  • Export
  • Export Readiness
  • SMEs
  • GT

مراجع

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سابقه مقاله

  • تاریخ دریافت: 31 فروردین 1399
  • تاریخ بازنگری: 19 دی 1399
  • تاریخ پذیرش: 11 دی 1399

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