تأثیر بازار محوری بر عملکرد مالی با تأکید بر نقش کارآفرینی سازمانی

نوع مقاله : علمی - پژوهشی

نویسندگان

دانشگاه سمنان

چکیده

با وجود پیچیدگی روزافزون شرایط رقابتی، دستیابی به عملکرد مالی، به‌ویژه در شرکت‌های کوچک و متوسط، تحت‌تأثیر متغیرهای متعدد قرار دارد. در پژوهش حاضر بر نحوه تأثیرگذاری قابلیت نوآوری، قابلیت مدیریت، بازارمحوری، کارآفرینی سازمانی و مزیت رقابتی به‌صورت الگویی یکپارچه بر عملکرد مالی توجه شده است. این پژوهش از نوع توصیفی و مبتنی بر مدل‌سازی معادلات ساختاری و جامعه آماری کلیه کارکنان شرکت مواد غذایی «تهران همبرگر» است. برای گردآوری داده­ها از ابزار پرسشنامه استفاده شد. نمونۀ آماری شامل 121 نفر از کارکنان شرکت «تهران همبرگر» است که به روش نمونه­گیری تصادفی ساده انتخاب شدند. بر اساس نتایج، تأثیر غیرمستقیم متغیرهای یادشده بر عملکرد مالی تأیید شد که بیشترین تأثیر مستقیم را بازار‌محوری با ضریب 923/0 داشت؛ همچنین تأثیر مستقیم کارآفرینی سازمانی بر عملکرد مالی رد و تأثیر غیرمستقیم آن از طریق مزیت رقابتی تأیید شد.

کلیدواژه‌ها

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  • تاریخ دریافت: 12 خرداد 1395
  • تاریخ بازنگری:
  • تاریخ پذیرش: 11 دی 1399

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