اثر بهبود کیفیت خدمات بانکداری الکترونیکی بر عملکرد ابزارهای بانکداری الکترونیکی

نوع مقاله : علمی - پژوهشی

نویسنده

استادیار گروه مدیریت بازرگانی دانشگاه شهید بهشتی

چکیده

امروزه در صنعت بانکداری ضرورت استفاده از پرداخت الکترونیک  نه تنها از سوی بانکها بلکه از سوی مشتریان بانکی به شدت احساس شده و مشتریان  خواستار استفاده از این نوع خدمات خواهند بود. این تحقیق به دنبال بررسیرابطه بین کیفیت خدمات الکترونیکی و سطح استفاده مشتریان از بانکداری الکترونیک در بانکهای ایرانی می باشد.برای این منظور جامعه آماری 8 بانک ایرانی انتخاب شده و با استفاده از روشهای تحلیل عاملی اکتشافی و سپس تحلیل رگرسیون  هدف تحقیق مورد بررسی قرار گرفته است. نتایج بدست آمده نشان از ارائه شاخصهایی برای سنجش کیفیت خدمات الکترونیکی در بانکها داشته ومشخص  شد که کیفیت خدمات ارائه شده الکترونیکی بانکها بر تعداد تراکنش های پایانه های فروش و تعداد تراکنش های دستگاههای خودپرداز ثاثیر مثبت می گذارد ولی اثر این بهبود بر مبلغ این تراکنش ها مورد تایید قرار نگرفت. 

کلیدواژه‌ها

عنوان مقاله [English]

The effect of improving the quality of electronic banking services on Performance electronic banking tools

چکیده [English]

Today, the banking industry not only from banks but also the necessity of using electronic payment by bank customers felt and customers will want to use this type of service. This study sought to examine the relationship between the quality of electronic services and the use of e-banking customers in Iranian banks. For this reason, population 8 Iranian banks selected using exploratory factor analysis and regression analysis examined the research
The purpose of this research is discussed. The results indicated the criteria for measuring the quality of the bank's electronic services banks , depending on the quality of services provided on the number of transactions and number of transactions of sale terminals provide ATMs showcase the positive effects but the effect of improving the amount of the transaction was not approved

کلیدواژه‌ها [English]

  • Electronic service quality-level of service- the banking system

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سابقه مقاله

  • تاریخ دریافت: 28 دی 1394
  • تاریخ بازنگری: 13 آبان 1403
  • تاریخ پذیرش: 11 دی 1399

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