Journal of Business Management Perspective - Articles List

Volume & Issue: Volume 22, Issue 56 - Serial Number 90, March 2024

Providing a framework of touch points in the multichannel shopping journey of young women consumers

10.48308/jbmp.2024.234517.1579

Mojtaba Karimian; Hamid Reza Irani; Aliakbar Jafari; Asadollah Kordnaeij; Hamidreza Yazdani

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Providing a model for the loyalty of corporate customers of Refah Bank

10.48308/jbmp.2024.235151.1590

sajjad zamani; Amir Khanlari; Mohamad rahim Esfidani; Hamidreza Yazdani

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Identifying and prioritizing the core capabilities of top apparel platforms in Iran

10.48308/jbmp.2024.235257.1594

Shahram Khalil Nezhad

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Identifying the key factors of success in the growth and development of knowledge-based companies, the effectiveness of policymaking, and managerial policymaking with the Fuzzy Cognitive Map method

10.48308/jbmp.2024.233646.1565

Ali Shariatnejad

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Investigating the impact of sensory marketing on attracting and retaining coffee customers in coffee shops: the moderating role of ethnic identity

10.48308/jbmp.2024.235029.1586

Milad farzaneh kohneh shahri; Bagher Asgarnezhad Nouri; Ghasem Zarei; somayeh saebnia

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The impact of market orientation on brand-consumer congruence: the moderating role of innovation ambidexterity and relationship quality

10.48308/jbmp.2024.235555.1602

Majid Mohammad shafiee; Shakiba Rahgozar

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Identifying and prioritizing the factors affecting customer inspiration in online brand communities with the fuzzy Delphi method

10.48308/jbmp.2024.235111.1589

Sayed Najmmedin Mousavi; Mina Hosseini; Shaghayegh Salehabadi

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Journal of Business Management Perspective

Journal Archive

Volume 22 (2023)

Volume 21 (2022)

Volume 20 (2021)

Volume 19 (2020)

Volume 18 (2019)

Volume 17 (2018)

Volume 16 (2017)

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Volume 14 (2015)

Volume 13 (2014)

Volume 12 (2013)

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Volume 10 (2011)

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