Applying Communicational & Observational Approaches in Evaluation of Advertisements

Pages 31-50

sepideh nasiri; Masoud Keymasi; Negar Sammaknejad; Tahmours Hasangholi

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Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies)

Pages 13-30

Seyedmahmood Hoseini; Bahman Hajipour; Manizheh Ghareh cheh; Hooshang Nezamivand CHegini

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The Impact of Business Networks on Sustainable Competitive Advantage

Pages 51-66

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Conceptual Model of Overall Store Price Image in IRAN

Pages 67-82

Mohsen Nazari; Hosien Dastar

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The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres

Pages 83-100

Kambiz Heidarzadeh; saeed Jalaian; Mohsen Khonsiavash

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Designing Export Model of Small and Medium Companies Based on Managers’ Behavioral Approach in Iran

Pages 101-120

Hajar Moayery Fard; seyed mahdi jalali; Samad Karimzadeh

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Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach

Pages 121-150

Fahime Sadat Saadatyar; Zahra Vazife; Noormohammad Yaghoubi; Seyed Aligholi Rooshan

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