Advertising expenses and market value

Document Type : literature review


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    4. Hirschey, Mark (1982), "Intangible Capital Aspects of Advertising and R&D Expenditures", The Journal of Industrial Economics, 4, 375-390.
    5. Hirschey, Mark and Weygandt, Jerry J. (1985), "Amortization Policy for Advertising and Research and Development Expenditures", Journal of Accounting Research, 1, 333-343.
    6. Hirschey, Mark (1985), "Market Structure and Market Value", Journal of Business, 89-98.
    7. Hsu, Li-Tzang (Jane), and Jang, SooCheong (Shaw n) (2007), "Advertising Expenditures, Intangible Value and Risk: A Study of Restaurant Companies", Elsevier, 1-7.
    8. Joshi, A. and Hansens, D. M. (2004), "Advertising Spending and Market Capitalization",
    9. Mc Connell and Muscarella. (1985) "Corporate Capital Expenditure Decisions and the Market Value of the Firm", Journal of Financial Economics, 595-612.
    10. Miller, M., and F. Modigliani. (1961), "Dividend Policy, Growth, and the Valuation of Shares", Journal of Business, 411-433.
    11. Pauwels, K. and Silva-Risso, J. and Srinivasan, S. and Hanssens, D. M. (2004), "New Products, Sales Promotion, and Firm Value: The Case of The Automobile Industry", Journal of Marketin, 142-156.
    12. Peles, Yoram (1971), "Rates of Amortization of Advertising Expenditures", The Journal of Political Economy, 5, 1032-1058.
    13. Peles, Yoram (1970), "Amortization of Advertising Expenditures in the Financial Statements", Journal of Accounting Research, 1, 128-137.
    14. Qureshi, Maqsood Iqbal (2007), "Asset Value of UK Firms Advertising Expenditures", Global Journal of International Business Research, 12-20.
    15. Simon, Carol J. and Sullivan, Mary W. (1993), "The Measurement and Determinants of Brand Equity: A Financial Approach", Marketing Science, 28- 52.
    16. Smith, Amanda (2002), "Measuring Intangible: The Asset Value of Advertising", Journal of Business &Economic Statistics, 3-17.
    17. Tollington, Tony (2001), "UK Brand Asset Recognition Beyond "Transaction or Events". Long Range Planning, 463-469.

    19.Wolk, Harry I. and Tearney, Michael G. and Dodd, James L. (2004), "Accounting Theory", South-Western College Publishing.