Journal of Business Management Perspective

Volume & Issue: Volume 23, Issue 58 - Serial Number 89, September 2024

Editor-in-Chief Lecture

Enhancing the Credibility of Management Research: Balancing Theory and Practice in Addressing Global Grand Challenges

Pages 1-22

10.48308/jbmp.2024.105115

bahman hajipour

Original Article

Identifying factors affecting political brand using fuzzy cognitive map with FCM method

Pages 23-51

10.48308/jbmp.2024.235391.1596

Sayedh Nasim mousavi; sseed mir; Sayed Najmmedin Mousavi; elahe maneshdavi

Designing defensive strategies of brand forgetting in Iran's home appliance industry

Pages 52-77

10.48308/jbmp.2024.236135.1618

vahid sharafi; mohamad talari; shima mohtarami

Presenting a model for choosing strategies to overcome the challenges of digital platforms’ launch: an approach based on CSF and KSF

Pages 78-99

10.48308/jbmp.2024.235571.1604

Atoosa Ebrahimi ShahAbadi; niloofar nobari; Ali Mobini Dehkordi

Presenting a pattern for attracting attention to advertisements on internet sites according to consumer behavior (with a qualitative and quantitative approach)

Pages 100-123

10.48308/jbmp.2024.236122.1621

Roya Razmi; Ali Akbar Farhangi; Darioush Jamshidi

Investigating the interaction of factors affecting the formation and development of brand communities using Fuzzy DEMATEL

Pages 124-149

10.48308/jbmp.2024.236560.1626

Fatemeh Saghafi; Sajad Ramezani; Masoud Rezaei

The expansion of strategic improvisation capabilities in knowledge-based companies in Iraq

Pages 150-172

10.48308/jbmp.2025.236880.1633

َAli Al-Saedi; Ali Kazemi; Azarnoush Ansari

Journal of Business Management Perspective

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