Identifying and ranking dimensions affecting brand personality in the home appliance industry

Document Type : literature review

References

  1. Sirgy, M. J. (1982). Self-concept in Consumer Behavior: A Critical Review. Journal of Consumer Research, 9(3), 287-300.
  2. Aaker, J. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34, 347-356.

10.Geuens, M., & Weijters, B. (2008). A New Measure of Brand Personality. International Journal of Research in Marketing, 26, 97-100.

11.Bosnjak, M., & Bochmann, V. (2007). Dimensions of Brand Personality Attributions: A Person-Centric Approach in the German Cultural Context. Social Behavior and Personality, 35, 303-316.

12.Mendez, R. (2004). The Ford Brand Personality in Chile. Corporate Reputation Review, 2(3), 232-251

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History

  • Receive Date: 13 May 2015
  • Revise Date: 24 May 2025
  • Accept Date: 31 December 2020

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