Brand sales strategy in the FMCG industry

Document Type : Original Article

Authors

1 Assistant Prof., Faculty of Business and Management, Shahid Beheshti University, Tehran, Iran

2 Ph.D. Student in Marketing Management, Faculty of Business and Management, Shahid Beheshti University, Tehran, Iran(Corresponding Author)

Keywords

References

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History

  • Receive Date: 31 January 2017
  • Revise Date: 16 January 2021
  • Accept Date: 31 December 2020

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