Applying Communicational & Observational Approaches in Evaluation of Advertisements

Document Type : Original Article

Authors

1 phd student of marketing, Tehran University, Alborz campus,

2 Ph.D., Strategic Management, University of Tehran, Assistant professor of Management, Faculty member of Department of MBA‏, Tehran University

3 PhD Neuroscience UCL University, Assistant Professor of Cognitive Sciences, Institute for Cognitive and Brain Sciences (ICBS), Shahid Beheshti University

4 Ph.D. Management Tarbiat Modarres University, Professor of Management, Faculty member of Department of Business, management, Dean of Faculty of Management of Tehran University

Keywords

References

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History

  • Receive Date: 17 September 2017
  • Revise Date: 16 January 2021
  • Accept Date: 31 December 2020

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