Providing a framework for explaining and forming strategic innovation in the field of start-up businesses

Document Type : Original Article

Authors

1 Hazrat-e Masoumeh Masoumeh University

2 Assistant Professor, Department of Business Management, Faculty of Humanities, Hazrat-e Masoumeh University, Qom, Iran

3 MSc, Business Management, Faculty of Humanities, Hazrat-e Masoumeh University

10.52547/jbmp.2023.228681.1384

Abstract

Objective: one of the most effective emerging tools to create value for customers and stakeholders is the use of strategic innovation; therefore, the main goal of this research is to provide a framework for forming strategic innovation in start-up businesses.
The approach of the current qualitative research is descriptive-analytical in terms of its fundamental purpose and in terms of its nature and method. The participants of this research are experts and activists in the field of start-up businesses, as well as university professors who have published in the field of innovation, open innovation and strategic innovation, which has been saturated with 12 people using a targeted non-probability method and exploratory interview tool. . In this research, the data-base method with Glazer's approach was used for data coding and analysis.
Findings: In this research, after analyzing and coding the data using the Glyseri database method, finally 37 events were identified and labeled in eight concepts and four subcategories, as well as two main categories with titles such as "comprehensive innovative synergy" and "dynamic innovative actions". .
The findings of the research show that the forming of strategic innovation in the field of start-up businesses is integrally dependent on the two categories of "scalable innovative measures" and "repeatable innovative synergy". Therefore, it can be expected that tools such as "joint Inclusive Innovation" and "Innovative Value network" will lead to "repeatable Innovative Synergy" and "strategic network interactions" and "Multiple Innovative Empowerment" will also facilitate the process of forming strategic innovation in start-up businesses.

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History

  • Receive Date: 07 September 2022
  • Revise Date: 10 January 2023
  • Accept Date: 12 January 2023

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