Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses

Document Type : Original Article

Authors

1 Assistant Professor, Department of Executive Management, Faculty of Economic and Administrative Sciences, University of Mazandaran , Babolsar, Iran.

2 Master of Executive Management, Mazandaran University, Babolsar, Iran.

3 Master of Business Administration, Northern Strategy Higher Education, Gilan, Iran

4 MSC..business administration,management university.Gulan, Iran.

Abstract

With the penetration of digital technologies in today's world, understanding corporate social responsibility in the new business place has become more difficult than before, so, the current research is conducted with the aim of understanding the concept of digital social responsibility and the state of its application by the digital businesses in Iran.
the methodology is an exploratory mixed method. In the qualitative part, by using the method of Sandelowski and Barroso (2007), a meta-combination was conducted. for this purpose, 25 articles during 2000-2022 met inclusion criteria. In the quantitative section, the selected businesses were investigated by using the quantitative content analysis method From the point of view of applying digital social responsibility codes in their business.
Based on the Meta‐synthesis results, the concept of digital social responsibility was identified in 6 main categories: "Humanitarian activities in digital space ", "Social activities in digital space", "Environmental activities in digital space", "Responsible content in digital space", "Responsible relationships with customers in digital space" And "responsible business performance." Quantitative content analysis findings showed that the categories of participation in voluntary activities had the highest frequency and activism in cyberspace had the lowest frequency.
Businesses should consider the new dimensions of social responsibility such as deep and interactive relationships with customers, taking action on social issues, and all-around empathy with audiences in oncoming crises (from economic to natural crises).

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History

  • Receive Date: 19 July 2022
  • Revise Date: 26 October 2022
  • Accept Date: 02 November 2022

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