Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry)

Pages 13-48

10.48308/jbmp.2023.103189

Soheil Nejat; Asadollah Kordnaeij; Seyed Hamid Khodadad Hosseini; meysam shirkhodaie

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Diaspora marketing discourse analysis

Pages 49-71

10.48308/jbmp.2023.103418

Mohammad Saleh Torkestani; Zohreh Dehdashti Shahrokh; Kobra Bakhshizadeh Borj; Pedram Jahedi

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• PDF 620.04 K

Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran

Pages 72-112

10.48308/jbmp.2023.103511

Shadi Orafaye Jamshidi; Tahmoures Hasangholipor Yasory; Mohammad Aghayee Daghlian; Karim Esgandari

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Lacanian concept of consumer desire, The imaginary and symbolic orders

Pages 113-147

10.48308/jbmp.2023.103520

Mehdi Khademi Gerashi; hossein alipour; masoud chitsaz

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Identification and analysis of factors affecting the improvement of the power of brand conversation in social networks with the fuzzy Delphi method

Pages 148-174

10.48308/jbmp.2023.103563

Ali shariat Najade; Hadi Rezaeinejad

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• PDF 1020.43 K

Gamification and its role in customers' intention to buy in the insurance industry

Pages 175-195

10.48308/jbmp.2023.103641

Morteza Movaghar; Aboalhassan Hosseini; Mozhgan Bagheri

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• PDF 709.93 K

Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province

Pages 196-228

10.48308/jbmp.2023.103665

Nematollah Shiri; Homayoon Moradnejadi

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The Reviewers in Issue 53 Spring 2023

Pages 229-229

10.48308/jbmp.1402.103861

• Reviewers
• PDF 76.51 K