Developing a Business Model Framework for Corporate Banking in Iran

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Evaluation Customers Rational and Emotional Approach in Customer Based Brand

Ahmad roosta; salman eivazinezhad; mohammad reza blourparsa

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Evaluation of the factors influencing popularity of the brand’s fan pages in social networking

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The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company

Shahram Khalil Nezhad; Mahsa Ahanagari; Mohammad Reza Daneshvar

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Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success

Mohsen Akbari; Mahmood Moradi; Mahsa Farkhonde; Esmaiel Momen

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Investigating the Impact of Customer Value Anticipation and Product Innovativeness on Customer Lifetime Value: by Moderating Role of Advertising Strategy Variable

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The Effect of Brand Orientation on Internal Brand Equity

Bahareh Osanlou; Mohsen Ghobehei; Pedram Fazlinejad

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Developing a Tourism Destination Branding Model, Based on Tourist Touch Points

Fatemeh Shahabi; Ali Sanayei; Ali Kazemi; hadi Teimouri

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Impact of Buyer Personality on Word-of-Mouth

Negin Ahghar Bazargan; Hadi Teimouri; Azarnoosh Ansari

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Develop a model of customer experience touch points during banking customer journey

Shahrbanoo Yadollahi; Ali Kazemi; Bahram Ranjbarian

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Study customer’s preference toward rewards in banking customer clubs by conjoint analysis

Amir Khanlari; Mehdi Ameri

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A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical

mohammad Javad Ghorbani; Abolhasan Faghihi; Shahriar Azizi

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Adaptive Clustering of Food Industry Companies’ Vision, Mission, and Values using TextMining

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