Perception of Iranian and Korean home appliances

.1 تروث، جک (1384)"تمایز یا نابودی"، ترجمه میراحمد امیرشاهی، چاپ دوم، تهران: انتشارات فرا.

.2 رایس، آل و تروث، جک (1388)، " 22 قانون تغییر ناپذیر مدیریت بازاریابی: استراتژیهای بازاریابی"، ترجمه سهراب خلیلی شورینی، چاپ سوم، تهران : انتشارات یادواره کتاب.

.3 واکر، اورویل سی؛ بوید، هاربردابلیو؛ مالینز، جان و لرش، ژان کلود(1389)، "استراتژی بازاریابی : با رویکردی تصمیم محور"، ترجمه سید محمد اعرابی و داوود ایزدی، چاپ سوم، تهران: انتشارات دفتر پژوهشهای فرهنگی.

4. Benedict, E. John; Hans, C. M. Amp; Steen, Van ;Tripp , Berg & Ten, JoseM. F, (1994),"Perceptual Mapping based on Idiosyncratic Sets of Attribute", Journal of Marketing Research, February, 15, (3), 15-30. 5. Blankson, Arnot (2004), "Positioning Strategies & Incidence of Congruence of two UK Store Card Brands", Journal of Product & Brand Management, 25, (5), 315-328.
5. Chen, Joseph S, Uysal, Muzaffer, (2002), "Market Positioning Analysis: A Hybrid Approach", Journal of Tourism Research, 29 , (4), 9107- 1003.
6. Darling, John. R, (2002), "Successful Competitive Positioning: the Key for Entry Into the European Consumer Market", European Business Review, 13, (4), 210.
7. Fiedler, John A, (1999), "Current practices in Perceptual Mapping", Sawtooth Software Conference, Virginia: Populus,Inc., Idoho, p.100.
8. Grant A, Schlesinger L, (1995),"Realize your customer's full profit potential", Harvard Business Review, 17, (3), 59.
9. Gary L., Lilien; Rangaswamy, Arvind, (2006), "Marketing Engineering: Computer-Assisted Marketing Analysis and Planning, 2nd Edition, London: Published by Trafford Publishing Co., 18 , (2) 120-150.
10. Gwin, Carol F, (2003), "Product Attributes Model: a tool for Evaluating Brand Positioning", Journal of Marketing, 8, (6) 5.
11. Kalafatis, Stavros.p, (2000), "Positioning Strategist in Business Market", Journal of Business & Industrial Marketing, 15, (6), 416-437.
12. Kaul, Anil R; Rao, Vithala,(1995), "Research for Product Positioning & Design Decision an Integrative review", International Journal of Research in Marketing, 12, 293.
13. Kotler,Philip; Keller, Kevin lane (2009), "Marketing management, 13th Edition", New Jersey: Prentice Hall Inc, 240-310,318-321.
14. Martínez-Ruiz , María; González-Benit, Óscar,(2009), "Using Store Level Scanner Data to Improve Category Management Decisions: Developing Positioning Maps", European Journal of Operational Research, 198, (2), 666-674.
15. Porter, Michel (1996),"What is Strategy", Nov-Dec, Business review, 15, (6), 62-72.
16. Pride,William M.; Ferrell O. C., (1997), "Marketing", 15th Edition, U. S. A, Houghton Mifflin Company,. 18. Prigent, Jean-Luc; Palma, André de (2008), "Utilitarianism and Fairness in Portfolio positioning" , Journal of Banking & Finance, 32, (8), 1648-1660.
17. Rodríguez-Pinto, Javier; Gutiérrez-Cillán, Jesús, (2008), "Order, Positioning, Scope and Outcomes of Market Entry", Industrial Marketing Management, 37, (2), 154-166.
18. Ries & Trout, (2008), "The Battle for your Mind", New York, Ny: McGraw[1]Hill, 24th Edition.
19. Stanton, William J; Etzel, Michael J. & Walker, Bruce J (2008), "Fundamentals of Marketing", 16th Edition, New York, Ny: McGraw-Hill, 64-67.
20. Trout, Jack, (2007), "The New Positioning: the latest on the World's, New York, Ny: McGraw-Hill, 4th Edition, p.49.
21. Terry, Mark; Doherty, Neil F.(2009),"The Role of IS Capabilities in Delivering Sustainable Improvements to Competitive Positioning", The Journal of Strategic Information Systems, 18, (2), 100-116.
22. Walker, Orville C; Boyd, Harper W.; Mullins, John & Larreche, Jean- Claude, (2008), "Marketing Strategy : A Decision – focused Approach", New York, Ny: McGraw-Hill, 6th Edition,.
23. Zikmund W.G; Amici, Micheal, (1995), Effective Marketing: Creating & Keeping Customers, New York, Ny: West Publishing Company,.