Alignment between marketing strategy and the organization's internal and external environment

Document Type : literature review


  1. .1 سید مهدی الوانی، عادل آذر حسن داناییفر( 1386)، "روش شناسـی پـژوهش کیفـی در مـدیریت: رویکردی جامع"، تهران: انتشارات صفار.

    .2 علی دلاور (1374)، "مبانی نظری و عملی پژوهش در علوم انسانی و اجتماعی"، تهران: انتشـارات رشد.

    .3 زهره سرمد، عباس بازرگان و الهه حجازی (1382)، "روشـهای تحقیـق در علـوم رفتـاری"، چـاپ هفتم، تهران: انتشارات آگاه .

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