Evaluating the effectiveness of marketing information systems to a strategic approach

Document Type : literature review

References

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  13. Talvinen, J. M. (1995). Information System in Marketing: Identifying Opportunities for New Application. European Journal of Marketing, 29, 8-26.
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History

  • Receive Date: 13 May 2015
  • Revise Date: 24 May 2025
  • Accept Date: 31 December 2020

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