Document Type : Original Article
Authors
1
Assistant Professor, Management and Economics, Faculty of Financial Sciences, Management, and Entrepreneurship, Kashan University, Kashan, Iran.
2
Department, Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran.
3
M.S., Employee of and Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran.
Abstract
Abstract
Objective: The digital maturity model is a critical success factor as it enables organizations to assess their current state and create roadmaps to align with their objectives. Moreover, with the expansion of digital transformation and the changes brought about by Industry 4.0, a shift in business models and value propositions has emerged, which requires senior management support for projects and investments. Therefore, the maturity model is suitable for companies looking to change their business and operations for Industry 4.0 and seeking to evaluate their processes, products, and organizations and understand their maturity level.
Method: This study is a practical one in terms of its objective, and initially, it uses the PRISMA approach (meta-analysis) and bibliometric analysis and text mining tools, using Excel and Harzing's Publish or Perish v8 software to review systematic literature from 2010 to 2023 on 1211 articles and then uses Voyant tools to cluster the building blocks of digital maturity.
Findings: In this study, 191 statistical units were analyzed, and with the text mining approach, the following ten main clusters of digital maturity building blocks were identified: digital strategy, digital processes (marketing, finance, and processes), digital value, digital customer (travel and customer experience), digital technology and data, digital governance, digital individuals and digital managers, digital products and services, and digital transformation.
Result: Organizations need to create a precise roadmap to ensure their survival, and therefore, the digital maturity model is a critical success factor as it enables organizations to assess their current state.
Keywords
Main Subjects
)