The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company

Document Type : علمی - پژوهشی

Authors

1 Assistant Professor, Business Administration, Allameh Tabataba’i University, Tehran, Iran

2 MBA, Islamic Azad University, Tehran Central Branch

3 MBA, Allameh Tabataba'i University

Keywords