Factors Influencing Pattern on Consumers' Attitude and Purchase Intention toward Imported Products

Document Type : مروری

Abstract

Mohammad Saleh Torkestani*, Zohreh Dehdashti Shahrokh**, Ghasem Bakhshandeh***[1] Abstract     Relatively intensive economic changes as exchange rate increase and international boycotting against Iran, makes it necessary to have especial attention toward foreign products importing. Aim of present research is persuading customers to don’t buy importing products. This research also tries to identify Factor Influencing on Consumers' Attitude toward Imported Products and consequently these products Purchase Intention and test it by innovative and comprehensive model. This research is descriptive-surveying in nature, and 393 customers of importing clothing from European countries in Tehran city have been selected to study by clustering and convenience sampling. In order to analyze data, SEM, ANOVA and Two independent sample T test have been used. Results show positive effects of “country of origin image” and “need for uniqueness” and also the negative effect of “patriotism” on “attitude toward importing products”. But “enthusiasm” effect on attitude toward importing products was not significant. In addition, “attitude toward importing products” besides having direct and positive effect on “importing products purchase intention”, variables of “perception quality” and “emotional value” has been known as mediating variables. Keywords: Attitude; Purchase Intention; Importing Products; Clothing* Assistant professor, Allameh Tabataba'i University.** Associate Assistant professor, Allameh Tabataba'i University.*** Ph.D Student, University Of Isfahan, (Corresponding Author)E-mail: G.bakhshandeh@gmail.com

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History

  • Receive Date: 30 September 2015
  • Revise Date: 19 November 2024
  • Accept Date: 31 December 2020

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