Relationship between Entrepreneurial Management, Market Orientation, and Performance

Document Type : مروری

Abstract

Sayyed Abolfazl Abolfazli*, Jamshid Salar**, Ali Rezaeian***[1]  Abstract      The present study has been investigated with the aim of analyzing the role of mediator in market orientation in relation to entrepreneurial management and organization performance for this purpose a questionnaire designed to measure these variables and after the assurance of validity and reliability of the measurement tool by exploratory confirmatory factor analysis, this questionnaire spread among a sample of 292 of company managers of chemical industries. This present study is in description correlational form. The results of the study show that entrepreneurial management directly has a positive and significant relation with market orientation.The results of the study also show that if the entrepreneurial management were accompanied by market orientation, its effect on performance would be more sustainable. So the indirect impact of entrepreneurial management on organization performance is more than its direct impact. The results show that firms with high market orientation and entrepreneurship use entrepreneurial management style. While those with low degree of entrepreneurship and market orientation, use administrative style of management. Keywords: Organization Performance; Entrepreneurial Management; Market Orientation. * Assistant Professor, Urmia University (Corresponding Author).E-Mail: s.a.abolfazli@gmail.com** Assistant Professor, Payame Noor University.*** Professor, Shahid Beheshti University.

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History

  • Receive Date: 04 October 2015
  • Revise Date: 15 November 2024
  • Accept Date: 31 December 2020

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