Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry

Pages 13-42

10.52547/jbmp.20.48.13

Mehrdad Aalipour Herisi; Jahangir Yadollahi Farsi; Mohammad Reza Zali

• View Article
• PDF 2.29 M

Narrative experience of cognitive marketing researchers in the Islamic Republic of Iran

Pages 43-60

10.52547/jbmp.20.48.43

kobra bakhshizadeh borj; Mohamad Saleh Torkestani; pedram jahedi

• View Article
• PDF 1.1 M

Identifying the Dimensions and Components of Consumer Nationalism by Mixed Method: Study of Iran’s Clothing Industry

Pages 61-86

10.52547/jbmp.20.48.61

Morteza Maddah; Majid Mohammad shafiee

• View Article
• PDF 1.44 M

Omnichannel Strategy: The Impact of Integrated Interaction Quality and Perceived Fluency on Customer Attitudinal Loyalty Through Positive Experience

Pages 87-113

10.52547/jbmp.20.48.87

hamed abasi nami; abolghasem asayesh

• View Article
• PDF 1.72 M

Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach

Pages 114-141

10.52547/jbmp.20.48.114

Mohammad Talari; Mina Khoshroo

• View Article
• PDF 2.33 M

Identification of factors affecting customer experience using a meta‐synthesis approach

Pages 142-176

10.52547/jbmp.20.48.142

hamed mokhtari; Amir Khanlari; Mohamad rahim Esfidani

• View Article
• PDF 1015.65 K

Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC)

Pages 177-198

10.52547/jbmp.20.48.177

Mehdi Khademi Gerashi; Akbar Rostami

• View Article
• PDF 1.97 M

The Reviewers in Issue 48 Winter 2021

10.29252/jbmp.1400.102442

• Reviewers
• PDF 479.64 K