The purpose of this study is identification of the factors effecting tacit knowledge exchange between sales and marketing departments and its impact on marketing success. This research is conducted in two phases; in which the first phase identifies the effecting factors and the second phase investigates the effect of these factors on tacit knowledge exchange and its impact on marketing success. Statistical population of this study in phase one is a team of ten member experts and in validation and measurement phase is 850 employees of sales and marketing in dairy firms of Guilan, of which 265 members are selected based on Morgan table and categorical method. Results show that interpersonal factors, organizational factors and individual factors affect tacit knowledge exchange between sales and marketing. Also, tacit knowledge exchange between sales and marketing affect innovation, proportional efficiency and proportional effectiveness of marketing programs.
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Akbari, M., Moradi, M., Farkhonde, M., & Momen, E. (2018). Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success. Journal of Business Management Perspective, 16(32), -.
MLA
Mohsen Akbari; Mahmood Moradi; Mahsa Farkhonde; Esmaiel Momen. "Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success", Journal of Business Management Perspective, 16, 32, 2018, -.
HARVARD
Akbari, M., Moradi, M., Farkhonde, M., Momen, E. (2018). 'Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success', Journal of Business Management Perspective, 16(32), pp. -.
VANCOUVER
Akbari, M., Moradi, M., Farkhonde, M., Momen, E. Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success. Journal of Business Management Perspective, 2018; 16(32): -.
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