Volume & Issue: Volume 22, Issue 56 - Serial Number 90, March 2024 
Providing a framework of touch points in the multichannel shopping journey of young women consumers

Pages 13-34

10.48308/jbmp.2024.234517.1579

Mojtaba Karimian; Hamid Reza Irani; Aliakbar Jafari; Asadollah Kordnaeij; Hamidreza Yazdani


Providing a model for the loyalty of corporate customers of Refah Bank

Pages 35-61

10.48308/jbmp.2024.235151.1590

sajjad zamani; Amir Khanlari; Mohamad rahim Esfidani; Hamidreza Yazdani