The Strategic Role of Corporate Social Responsibility in the Digital Economy: A Framework for Hamrah-e Aval

Document Type : Original Article

Authors

1 Assistant Professor, Faculty of Communication and Media, Islamic Republic of Iran Radio and Television University, Tehran, Iran

2 Master of Business Administration graduate, Faculty of Islamic Studies and Management, Imam Sadegh University, Tehran, Iran

10.48308/jbmp.2025.240057.1675

Abstract

Corporate Social Responsibility (CSR) into a strategic lever for leadership and sustainable value creation. This qualitative research, employing a case study methodology and thematic analysis of semi-structured interviews with 30 key stakeholders alongside documentary analysis, elucidates the strategic role of CSR at Hamrah-e Aval (Mobile Telecommunication Company of Iran - MCI) and identifies the desired vision and pathways to elevate its CSR to a strategic level within the digital economy. The findings are presented in six key themes, including: the establishment of a strategic CSR system, focus on digital advantages, leadership of the innovation ecosystem, digital response to societal needs, transparency and trust-building, and commitment to human capital and the environment. The results indicate that a strategic CSR approach, linked with core technological capabilities and focused on creating shared value (CSV), can be a driving force for realizing Hamrah-e Aval’s vision of becoming the “largest digital economy holding” and the “most popular Iranian company.” Practical recommendations for developing a digital CSR roadmap, establishing an effective governance structure, and enhancing transparency are provided.

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