١. شهرابی، جمال (١٣٨۶). داده کاوی جلد اول. تهران: جهاد دانشگاهی واحد صنعتی امیر کبیر.
2 .Buckinx, W., & Van den Poel, D.(2005), "Customer base analysis: Partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting". European Journal of Operation Research, 164(1), 252-268.
- Burez, J., & Van den Poel, D.(2007), "CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services". Expert System with Applications, 32, 277-288.
4 .Chandar, M., Laha, A., & Krishna, P. (2006), "Modeling churn behavior of bank customers using predictive data mining techniques". In National conference on soft computing techniques for engineering applications (SCT-2006), March 24- 26, 2006.
- Chen, M. Y., Tsai, C.F.(2010), "Variable selection by association rules for customer churn prediction of multimedia on demand". Expert System with Applications, 37, 2006-2015.
- Fayyad,U., Piatetsky-Shapiro, G., & Smyth, P.(1996), "From data mining to knowledge discovery in databases". AI Magazine, 17(3), 37-54.
7 .Glady, N., Baesens, B.,& Croux, C. (2009), "Modeling churn using customer lifetime value". European Journal of Operation Research, 197,402-411.
8 .Hung, S. Y., Yen, D., Wang, H. Y. (2006), "Applying data mining to telecom churn management". Expert System with Applications, 31,515-524.
- Liou, J.H. (2008), "A novel decision rules approach for relationship management of the airline market". Expert System with Applications, 36, 4374- 4381.
- Ngai, E.W. T., Xiu, L., & Chau, D. C. K.(2008), "Application of data mining techniques in customer relationship management: A literature review and classification". Expert System with Applications,36, 2592-2602.
- Reichheld, F.F., & Sasser, W. E (1990), "Zero defections: quality comes to service". Harvard Business Review, 68, 105-111.
- Rygielski,C., Wang, J.C., &Yen, D. C. (2002), "Data mining techniques for customer relationship management". Technology in Society, 24, 483-502.
- Shaw, M.J., Subramaniam,C., Gek, W.T., & Welge, M.E.(2001), "Knowledge management and data mining for marketing". Journal of Decision Support System , 31, 127-137.
- Tsai, C. F., Lu, Y. H. (2009), "Customer churn prediction by hybrid neural network". Expert System with Applications, 36, 12547-12553.
- Van den Poel, D., & Lariviere, B. (2004), "Customer attrition analysis for financial services using proportional hazard models". European Journal of Operation Research, in press.
- Wang, Y. F., Ding-An, C., Mei-Hua, H., Cheng-Jung, L., & I-Long, L. (2009), "A recommender system to avoid customer churn: A case study". Expert System with Applications, 36, 8071-8075.