12- Beerli A., Martin J.D., & Quintana A. (2004). A model of customer loyalty in the retail banking market. European Journal of Marketing, 38)1/2(, 253-285.
13- Bunce, C. & Sparkman, J. (2007). Panel Discussion: Beyond the Buzz – Increasing Revenue and Brand Loyalty in a Multi-Channel World . Paper 376.
14- Butters, G. (1977). Equilibrium Distributions of Sales and Advertising Prices. Review of Economic Studies, 44)3(, 465-485.
15- Chioveanu, I. (2005). Advertising, Brand Loyalty and Pricing. Games and Economic Behavior, 64(2008), 68-80.
16- Clark, M. A. & Wood, R. C. (1998). Consumer loyalty in the restaurant industry – a preliminary exploration of the issues. International Journal of Contemporary Hospitality Management.
17- Cortinas, M., Elorz, M., & Mugica, J. M. (2008). The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders. Journal of Retailing and Consumer Services, 15 , 52-62.
18- Dasgupta, P., & Maskin, E. (1986). The Existence of Equilibrium in Discontinuous Economic Games, I: Theory. Review of Economic Studies, 53, 1-30.
19- Davis-Sramek, B., Mentzer, J.T., & Stank, T.P. (2008). Creating consumer durable retailer customer loyalty through order fulfillment service operations. Journal of Operations Management, 26, 781-797.
20- Farr, S., Tremblay, C. H., & Tremblay, V. J. (2001). The Welfare Effect of Advertising Restrictions in the U.S. Cigarette Industry. Review of Industrial Organization, 18 (1), 147-160.
21- Fehr, V.D., Henrik,N., & Stevik, K. (1998). Persuasive Advertising and Product Differentiation. Southern Economic Journal, 65 (1), 113-126.
22- Heslop, L.A. (2007). A Report to Agriculture and Agri-Food Canada, Consumer Analysis Section. LITERATURE REVIEW OF CANADIAN CONSUMER ATTITUDES AND PERCEPTIONS. Eric Sprott School of Business,Carleton University – Ottawa.
23- Ioan, Ovidiu MOISESCU – A CONCEPTUAL ANALYSIS OF BRAND LOYALTY AS CORE DIMENSION OF BRAND EQUITY – Babes Bolyai University, 1128-1136.
24- Jamal A., Naser, K., (2002). Customer satisfaction and retail banking: an assessment of some of the key antecedents of customer satisfaction in retail banking, European Journal of Marketing, 20/4, 146-160.
25- Kim,W.G., Yen Nee Ng, C., & Kim, Y.S. (2009). Influence of institutional DINESERV on customer satisfaction, return intention, and word-of-mouth. International Journal of Hospitality Management, 28, 10-17.
26- Klemperer P. (1987). Markets with Consumer Switching Costs. Quarterly Journal of Economics, 102, 370-392.
27- Kotler, P. (2003). Marketing insights from A to Z: 80 Concepts Every Manager Needs to Know. John Wiley & Sons Inc., New Jersey.
28- Kuusik, Andres – Affecting Customer Loyalty: Do different Factors Have Various Influences in Different Loyalty Levels? – University of Tartu.
29- Labeagaa, J.M., Ladob,N., & Martos, M. (2007). Behavioural loyalty towards store brands. Journal of Retailing and Consumer Services, 14, 347-356.
30- Lazarevic, V., & Petrovic-Lazarevic, S. (2007). Increasing Brand Loyalty of Generation Y for Future Marketers. MONASH University – Working paper 28/07, Issn 1327-5216.
31- Lee, Carl. Et al. – Structured Neural Network Techniques for Modeling Loyalty and Profitability – Central Michigan University. – Data Mining and Predictive Modeling. – SUGI 30.
32- Martinez, E., Montaner, T., & Pina, J. M. (2008). Brand extension feedback: The role of advertising. Journal of Business Research, 62 (2009), 305-313.
33- McAfee, P. (1994). Endogenous Availability, Cartels, and Merger in an Equilibrium Price Dispersion. Journal of Economic Theory, 62, 20-28.
34- Mellens, M., Dekimpe, M.G. & Steenkamp, B.E.M. (1996). A Review of Brand[1]Loyalty Measures in Marketing. Tijdschrift voor Economie en Management, Vol. XLI,4, 507-533.
35- Milgrom, P. & Roberts, J. (1986). Price and Advertising Signals of Product Quality. Journal of Political Economy, 94 (4), 796-821.
36- Narasimhan, C. (1988). Competitive Promotional Strategies. Journal of Business, 61, 420-440.
37- Nelson, P. (1974). Advertising as Information. Journal of Political Economy, 82 (4), 729-754.
38- Prendergast, G., & Pitt, L. (1996). Packaging, marketing, logistics and the environment are there trade-offs?. International Journal of Physical Distribution & Logistics Management. 26)6(, 60-72.
39- Rundh, B., (2005). The multi-faceted dimension of packaging. Marketing logistic or marketing tool? . British Food Journal. 107)9(, 670-684.
40- Russell-Bennett, R., McColl-Kennedy, J., & V. Coote, L. (2007). Involvement, Satisfaction, and Brand Loyalty in a small business services setting. Journal of Business Research, 60, 1253-1260.
41- Sergio Brasini, Giorgio Tassinari – The impact of brand loyalty and promotion on consumer behavior – University of Bologna.
42- Soderlund, M., & Rosengren, S. (2007). Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment. Journal of Retailing and Consumer Services, 14 (2007), 123-136.
43- Sweeney, J., & Swait, J. (2008). The effects of brand credibility on customer loyalty. Journal of Retailing and Consumer Services, 15 (2008), 179-193.
44- Telser, L. (1964). Advertising and Competition. Journal of Political Economy, 72 (6), 551-567.
45- Tremblay, C. & Tremblay, V. J. (1995). Advertising, Price, and Welfare: Evidence from the U.S. Brewing Industry. Southern Economic Journal, 62 (2), 367- 381.
46- Tremblay, V.J., & Martins-Filho, C. (2001). A model of vertical differentiation, brand loyalty, and persuasive advertising – Oregon State University.
47- Vesel, P., & Zabkar, V. (2009). Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program. Journal of Retailing and Consumer Services, 16 (2009), 396-406
48- Wells, L.E, et al. (2007). The importance of packaging design for own-label food brands. International Journal of Retail & Distribution Management. 35)9(, 667-690
)