Investigating consumer behavior in relation to the decision to purchase green goods

Document Type : literature review


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21.Vazifehdust, H., & Asadollahi, A. (2011). The Role of Social Responsibility in Green Marketing & Its effects Health & Environment in Iran. Europian Journal of Social Science, 19(4), 538-543.

22.Wangenheim, F.V., & Bayon, T. (2002). The Economic Value of Customer Word-of-Mouth Referrals, Conceptualization and Empirical Results. Journal of the Academy of Marketing Science, 35(2), 233-249.