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  • Persian

The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company

Document Type : Original Article

Authors

  • Shahram Khalil Nezhad 1
  • Mahsa Ahanagari 2
  • Mohammad Reza Daneshvar 3

1 Assistant Professor, Business Administration, Allameh Tabataba’i University, Tehran, Iran

2 MBA, Islamic Azad University, Tehran Central Branch

3 MBA, Allameh Tabataba'i University

Keywords

  • Sales Force Reputation
  • Customer Share of Wallet – Loyalty
  • Experiential Value Added

Journal of Business Management Perspective
Volume 16, Issue 32 - Serial Number 32
February 2017

Files

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  • PDF 693.6 K

History

  • Receive Date: 31 January 2017
  • Revise Date: 16 January 2021
  • Accept Date: 31 December 2020

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How to cite

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  • HARVARD
  • CHICAGO
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  • Article View: 7,207
  • PDF Download: 4,677

APA

Khalil Nezhad, S. , Ahanagari, M. and Daneshvar, M. R. (2018). The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company. Journal of Business Management Perspective, 16(32), -.

MLA

Khalil Nezhad, S. , , Ahanagari, M. , and Daneshvar, M. R. . "The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company", Journal of Business Management Perspective, 16, 32, 2018, -.

HARVARD

Khalil Nezhad, S., Ahanagari, M., Daneshvar, M. R. (2018). 'The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company', Journal of Business Management Perspective, 16(32), pp. -.

CHICAGO

S. Khalil Nezhad , M. Ahanagari and M. R. Daneshvar, "The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company," Journal of Business Management Perspective, 16 32 (2018): -,

VANCOUVER

Khalil Nezhad, S., Ahanagari, M., Daneshvar, M. R. The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company. Journal of Business Management Perspective, 2018; 16(32): -.

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