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  • Persian

The Effect of Brand Orientation on Internal Brand Equity

Document Type : Original Article

Authors

  • Bahareh Osanlou
  • Mohsen Ghobehei
  • Pedram Fazlinejad

Kharazmi University Faculty of Management


Journal of Business Management Perspective
Volume 16, Issue 32 - Serial Number 32
February 2017

Files

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History

  • Receive Date: 31 January 2017
  • Revise Date: 16 January 2021
  • Accept Date: 31 December 2020

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  • HARVARD
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  • Article View: 6,807
  • PDF Download: 4,287

APA

Osanlou, B. , Ghobehei, M. and Fazlinejad, P. (2018). The Effect of Brand Orientation on Internal Brand Equity. Journal of Business Management Perspective, 16(32), -.

MLA

Osanlou, B. , , Ghobehei, M. , and Fazlinejad, P. . "The Effect of Brand Orientation on Internal Brand Equity", Journal of Business Management Perspective, 16, 32, 2018, -.

HARVARD

Osanlou, B., Ghobehei, M., Fazlinejad, P. (2018). 'The Effect of Brand Orientation on Internal Brand Equity', Journal of Business Management Perspective, 16(32), pp. -.

CHICAGO

B. Osanlou , M. Ghobehei and P. Fazlinejad, "The Effect of Brand Orientation on Internal Brand Equity," Journal of Business Management Perspective, 16 32 (2018): -,

VANCOUVER

Osanlou, B., Ghobehei, M., Fazlinejad, P. The Effect of Brand Orientation on Internal Brand Equity. Journal of Business Management Perspective, 2018; 16(32): -.

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