Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry

Pages 13-46

10.48308/jbmp.2023.103544

Rahil Kordheydari; Ali Ghasemian Sahebi; Mohammad Hossein Kiani Gohar; Negin Sangari

• View Article
• PDF 690.95 K

Understanding the phenomenon of brand courage in the fashion industry

Pages 47-78

10.48308/jbmp.2023.103739

esfandyar mohammadi; mahsa jafari; ardeshir shiri

• View Article
• PDF 826.15 K

Building a Successful Strategy for Industry 4.0: Identifying the Key Elements of Digital Maturity through Descriptive and Text Mining, Meta-Analysis Tools

Pages 79-116

10.48308/jbmp.2023.103740

ali farhadian; somayeh zangian; amin hemmati

• View Article
• PDF 1.47 M

Conceptualization of green marketing challenges in small and medium businesses

Pages 117-152

10.48308/jbmp.2023.103816

Yousef Mohamadifar; Shahla Karimi

• View Article
• PDF 906.33 K

The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals)

Pages 153-187

10.48308/jbmp.2023.103820

Hamed Ebadinia; Bagher Asgarnezhad Nouri; Maryam Mola Ghalghachi

• View Article
• PDF 1.18 M

Designing a model for renewable energy value network in industry section using the method of Grounded theory

10.48308/jbmp.2023.232566.1533

Mohammad Amir Salary Kamangar; Soheila Khoddami; Ahmad Mehrabian

• View Article
• PDF 1.17 M

Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power

10.48308/jbmp.2023.230012.1481

Sayed Najmmedin Mousavi; Ali shariat Najade; zahra Ghafouri; saeed mir

• View Article
• PDF 1.27 M

The Reviewers in Issue 54 Summer 2024

Pages 254-254

10.48308/jbmp.2023.104713

• Reviewers
• PDF 76.53 K