Title: Behavioral and Cognitive Studies in Business Management
Behavioral and cognitive components play a pivotal role across various domains of business management, ranging from strategic decision-making to consumer behavior. Recent advances in behavioral and cognitive sciences have created new opportunities for business management scholars to not only deepen existing understandings of organizational phenomena, but also to employ advanced methodologies to address the complex challenges of contemporary management.
In particular, over the past decade, business management research has increasingly embraced behavioral and cognitive approaches. Within the field of strategic management, the emergence of the “behavioral strategy” stream and its subdomains has highlighted the role of managerial cognition, emotions, and biases in shaping organizational-level decisions (Cristofaro et al., 2024; Miller et al., 2022). Research such as Kiss et al. (2020) has shown that CEOs’ cognitive traits, such as cognitive flexibility, can enhance organizational agility and innovation capabilities. Similarly, Post et al. (2022) have emphasized the influence of cognitive diversity within top management teams on strategic reorientation.
In the domain of marketing management, cognitive perspectives have also expanded significantly. Drawing on behavioral experiments, perceptual models, and even neurophysiological tools (e.g., fMRI and EEG), researchers have provided deeper insights into consumer decision-making processes and the cognitive biases affecting marketing managers (Venkatraman et al., 2015). For instance, Hattula et al. (2015) demonstrated that many marketing managers fall prey to the “false consensus effect,” projecting their own preferences onto customers. Such studies collectively suggest that incorporating human elements into management models—ranging from CEO cognitive traits to consumer decision biases—can lead to more realistic and effective understandings of managerial challenges.
This special issue of the Journal of Business Management Perspective aims to build a bridge between theoretical insights and empirical applications at the intersection of behavioral and cognitive sciences and business management research. We invite faculty members, doctoral students, and researchers in the fields of behavioral and cognitive sciences and business management (with a particular emphasis on strategic management and marketing management) to submit their work for consideration in this special issue.
This issue is dedicated to research that applies behavioral and cognitive methodologies in organizational and business management contexts. Priority topics include, but are not limited to:
Cognitive biases and heuristics in managerial decision-making
Behavioral and cognitive interventions for enhancing organizational performance
Development of concepts and tools for expanding the application of cognitive science in organizations
Neuroscience insights in marketing and consumer behavior
Behavioral approaches to strategic transformation and organizational innovation
The role of cognitive processes in strategy formulation and implementation
This special issue welcomes a range of contributions, including:
Original empirical research
Theoretical frameworks and conceptual development
Case studies and practice-oriented insights
Manuscripts should adhere to the formatting and submission requirements outlined in the Journal of Business Management Prespective author guidelines. All submissions will undergo a double-blind peer review process
Important Dates:
Call for Papers Opens: April 20, 2025
Call for Papers Closes: November 21, 2025