Developing a model of requirements for the implementation of coopetition strategies

Document Type : Original Article

Authors

1 (Assistant Professor Hazrat-e Masoumeh University (HMU

2 Hazrat-e Masoumeh university

10.52547/jbmp.19.44.69

Abstract

Objective: In today's global, complex and dynamic business environment, the speed of change and the intensity of competition are increasing. In this situation, competitors who, Coopetition strategy is effective in dealing with these uncertainties and overcoming these challenges. Given the importance of a coopetition strategy in the context of the corona crisis for businesses. The purpose of this study is to comprehensively investigate the requirements of implementing coopetition in conditions of environmental uncertainty (corona) to provide a model in this field.
Method: In this paper, in order to explain a comprehensive model, by systematic review of the literature and with the help of meta synthesis qualitative research method, all dimensions of coopetition are identified. Then, the importance and priority of each of the proposed factors has been determined based on the content analysis approach using Shannon's quantitative entropy method; In a way, this research is innovative both in its methodology and the results obtained.
Results: In this study, first 126 indicators of coopetition requirements were identified and classified into 13 subcategories and 35 dimensions. All of these were placed in the three categories of organizational empowerment, environmental context, and uncertainty drivers in the Corona crisis.
Conclusion: The results of the study showed that the most important drivers in the areas of organizational empowerment (strategic investment) are environmental contexts (environmental dynamics) and coronary crisis drivers (technological cooperation).

Keywords

Files

History

  • Receive Date: 22 January 2021
  • Revise Date: 20 April 2021
  • Accept Date: 23 April 2021

Share

How to cite

Statistics