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Volume & Issue: Volume 18, Issue 40, February 2020 
Number of Articles: 7
Designing the Pattern of Brand Identity of Iran Nevesht, Collection of Islamic-Iranian Stationery

10.29252/jbmp.18.40.13

mohammad yaghini; Nader Jafari Haftkhani

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  • PDF 983.37 K

Designing a Framework to Enhance Digital Customer Experience in Internet Banking

10.29252/jbmp.18.40.36

Ehsan Karimi; Mehdi ShamiZanjani; Masoud Keimasi; Alireza HassanZadeh

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  • PDF 542.98 K

Identifying Key Factors Influencing Anticonsumption Behavior among Iranian Consumers

10.29252/jbmp.18.40.57

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  • PDF 1.12 M

Designing a brand rejuvenation model with the role of brand-oriented human resource strategy

10.29252/jbmp.18.40.79

seyed najmedin mousavi; saber taghipour

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  • PDF 1.32 M

A comprehensive study on customer experience using theme analysis: How to create excellent customer experience?

10.29252/jbmp.18.40.98

Zohreh Dehdashti Shahrokh; Mohammad Nabizadeh

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  • PDF 858.86 K

Designing a model for measuring the improvement of brand performance with the fuzzy expert system approach

10.29252/jbmp.18.40.119

Davood feiz; azim Zarei; hadi ghazvini

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  • PDF 1.36 M

Affecting of Ambush Marketing on Purposes of Sponsors' Through Brand Development

10.29252/jbmp.18.40.140

saleh bahari; mehdi nadeerinasab; seyed abbas biniaz

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  • PDF 1.45 M

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Volume 17 (2018)
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