Consumer psychology of implicit theories and the role of mindsets in marketing

Volume 21, Issue 50, July 2022, Pages 13-42

10.52547/jbmp.21.50.13

Razie Zilaie; Mohammad Ali Babaei Zakliki

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Content Analysis of Six Decades of Advertising Campaign Studies

Volume 18, Issue 38, August 2019

10.29252/jbmp.18.38.110

zeinab zamani; Mohammad Ali Babaei Zakliki

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Explaining Model of Competitive Behavior in the Banking Industry of Iran

Volume 17, Issue 34, August 2018, Pages 13-30

Fatemeh Moshkdanian; Masoumeh Hosseinzadeh Shahri; Maryam Moghaddas Bayat; Mohammad Ali Babaei Zakliki

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